How To Create Powerful Infographics To Boost Marketing?

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Filed Under Marketing & Advertising

Are you keen to boost your brand presence and create more visibility for your online business?

Then, why not consider using infographics as an effective marketing tool to attract more customers?

The term “Infographics” is often described in simple terms as visual storytelling that combines text, data, graphics and images to share complex data and information in an easy and effective manner with your target audience.

These days, they have become a vital component of social media marketing and companies use charts, diagrams, pictures in a visually appealing manner that catches the attention of their customers.

5 fascinating ways of using Infographics

#Set Clear Objectives

The number one question that you need to be asking yourself is-Why on earth would you like to create infographics for your company?

Do you want to improve your website rankings? Are you planning to add new customers or gain more social followers?

Once you’ve decided the purpose of having infographics, then it becomes easy to plan your next steps for creating the kind of infographics, that you want for sharing information with others.

#Create Engaging Stories

The next crucial step is to craft compelling stories around the theme or your chosen objectives. This may contain visuals, data and any essential information that you would like to include around your story.

You can show how your products can be used to solve common everyday problems faced by people by giving interesting examples.

#Research Quantitative Data

Numbers still form a significant part of excellent infographics presentation and help in persuading your readers. They can assist in supporting your data and providing validity to your data shared through infographics.

 Make sure to get the right figures and data from reliable sources, before including them into your infographics. Google Trends and Public Data can be good sources to start searching for some good data.

#Plan Visual Representation Well

There are many interesting ways to get started on working on the visual representation of infographics using some tools offered by Google. Or you could just start planning using a simple pen and paper for creating the basic framework for your ideas.

Start with the hierarchy of elements based on their rank of importance, by visualizing what would you prefer your customers to see first? At the same time, keep the infographics narrative as clear and interesting as possible for your viewers.

The aim of your infographics must be to grab the attention of your readers, within the first few seconds.

At the end, don’t forget to include your call to action statement which is a must for your company’s branding.

#Get The Right Design

You can get plenty of inspiring ideas for your infographics by looking at other websites or even create your own through a talented professional designer. There are many tools and apps that are available today to create infographics design that you can use by paying a small fee.

Once you’re ready and satisfied with your infographics, you can go ahead and publish it on some of your favorite social networking sites and searchable directories.

About the author
Shobha Atre
Shobha Atre
Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International - Read more stories from .
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