Top Secrets For Using Title Tags In SEO
Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines?
Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques.
Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business.
How can you make the most of the title tags?
-Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read.
Best SEO practices that you can use:
-While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters.
-Keep title tags as unique as possible and relevant to the topics.
-Avoid keyword stuffing and make your title tags clear and easily readable.
Best Tips to follow while using Title tags
-Think from the visitor’s perspective
Do you agree that different visitors that view your website have different needs, wants and perceptions related to your products or services?
Obviously, it makes more sense to address all their needs by creating a single, unique page that focuses on every product or service. According to Eric Ange Title tags should be used to focus on unique aspects of each page.
-Use targeted keywords to reach your audience
When using keywords, make sure to define different categories that allows you to target a select audience. For ex: local customers, global customers, customers with specific wants.
Create specific pages by identifying the most important needs of every category rather than having a bunch of pages and lose complete relevance.
In short, do not end up creating a single page for every keyword variant as Eric Enge suggests in his “3 golden rules for title tags and SEO”
-Have a unique title tag for every page
It’s always a good practice to have a unique and distinct title tag for every page, rather than having the same tag for all the pages. With unique page titles, the chances are duplication on larger sites are reduced to a great extent and “quality sites” enjoy higher rankings by search engines.
By having different title tags for every page, you can boost their relevance and importance for your site and attract more visitors.
-Rank more number of items
If you are looking at optimizing your title, your aim should be to use “searchable” key phrases, without keyword stuffing. This means you must increase the possibility of ranking more number of items as far as possible.
Long tailed approach can give you some of the best results with focus on high quality and original content. More than branding, SEO is a more important so the company names goes at the end of the tag, unless it’s a well-recognized brand in the market.