How Can Small Enterprises Make The Most Of SEO Efforts?
If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results.
No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important.
Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results:
-Develop a concept plan
It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns.
-Focus on content creation
The next step is to build a framework for your editorial plan based on the list of keywords and the types of behavior that you are planning to target. This requires good emphasis on content creation and also helps you to decide on the kind of resources required for completion of the task.
For ex: You can choose from several options to create how to videos, infographics, local or mobile optimized location pages or product category description based on different customer behaviors.
-Choose a reliable CMS
Make sure that your website has search engine friendly code without duplicate content. For this purpose, having a good Content Management System (CMS) such as WordPress can be very beneficial. They usually have some great SEO plugins that may be of great help to those not well-versed with technical side of SEO.
You will be able to find that most of these CMS allows you to create sitemaps that need to be activated and submitted on Google.
-Optimize your content well
On-page optimization is a must for getting your site noticed and reaching out to maximum number of targeted visitors. Local listings, brand pages, social profiles, webpages to images and even videos require efficient optimization. This involves knowing your target key phrases and using them in the right places in the content.
Make sure every content is optimized, before it is published and has right social signals with inbound link support.
-Engage locally with your audience
With the increasing number of mobile and smartphone users across the world, it’s important to make your content as relevant as possible to your customers. Today, most of the companies are targeting their customers who use mobiles for local searches. This means it makes good sense to localize your content to suit all types of modern devices used by the people.
Search engines too prefer geo-locating results so creating localized pages, geo-optimized profiles and landing pages can bring better ranking and visibility to your online business.
-Emphasize on content promotion
Get more inbound links from newsworthy and popular websites using anchor text to draw more attention from your online visitors. Use social media channels such as Google+, Twitter, Facebook etc to promote your content to as many readers as possible.