How To Create Awesome Content To Get Maximum Shares?
Have you realized as an online marketer- the biggest challenge that lies in front of you is to get your content noticed, read and shared by maximum number of people?
Creating a perfect piece of content requires lot of planning and good marketing techniques with having a right balance of all the vital elements that make up the best quality content.
Social media sites have a vital role to play in boosting the popularity of your content and driving quality traffic to your websites, thereby improving your ability to build a trustworthy brand.
Try some of these SMART ways to get maximum coverage for your content:
-Define your target audience
Are you planning to target a specific age group of people-young professionals, housewives, students, males or females?
Can you create something useful and informative for your target visitors?
Is your audience looking for any specific information or just searching for casual information?
How do they browse and access content mostly-using desktop or smartphones?
It becomes easier to create content by keeping the needs of your target audience in mind, as they are much likely to be read and shared using various social networks.
-Use a compelling headline
Remember how much ever good your content is, if your headline sucks, no one will bother to read it.
Always make sure to use an engaging and attention grabbing headline that can create a lasting impression on your readers. Use headlines that can tell people about the valuable information that they can get from your article. Instead of having dull and boring headlines, make sure to use “interesting” keywords that makes them more search engine friendly.
Create curiosity or a sense of urgency to show your readers that they need to act fast. Ask them questions and encourage them to answer them using your headlines.
-Make your content interesting
Know what kind of content appeals the most to your audience. Generally, trending and current topics are a hot favorite among most of the readers as they like to keep up with the latest trends. There are tons of interesting topics on which you can research and provide information using statistics or by sharing infographics.
Remember to provide a solution to your readers with your content as these are much likely to be shared among other people as well. Adding visuals to your content can be an incredible way to make your content more appealing to the readers.
-Allow easy access to information
There is plenty of content available online and most of the readers tend to skim through the content and are much likely to read, only if they find it useful. Make your content more accessible and informative, so that your visitors can stay longer on your site:
-Organize your content into short paragraphs, use headings and sub-headings.
-Make use of lists, wherever necessary to make it easy and interesting to read.
-Write short paragraphs with not more than 3-4 sentences for every paragraph.
-Use simple and straightforward language to get your message clearly to your audience.
-Make your posts fun and entertaining by using a bit of humor and converse with your readers.