How To Create Awesome Landing Pages For Higher Conversions?

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Filed Under Campaigns and ROI

Landing Page Optimization

Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates?

The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs.

The essential steps you need to follow

Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it.

Are you trying to share some important information with your visitors? Do you want to convince people to buy your products?

Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing.

Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using your products or services?

Depending on where your target visitors come from, you may have to test your campaign using tailored landing pages each containing a different message. For ex: Twitter or Facebook users may require to be targeted with unique messages appropriate to their needs.


Smart techniques for creating landing pages that convert

-Make it simply irresistible

You must focus on building a crisp and eye catching design for your landing page while giving a smooth and easy navigation experience to your users. Make sure to provide all the answers to your visitors so that they get all the required information that they are looking on your website.

Create a landing page that has an instant appeal with interesting visuals, images with an engaging copy that can attract your readers.

-Give an interesting headline

Most of the successful marketers always focus on this strategy that usually works. A captivating headline that gives your readers a value proposition can instantly grab the attention and compel them to go through your website. In short, you must be able to explain to your readers why your offer is awesome?

-Target the right words

Have you ever noticed how certain words can make an ad copy more interesting and enticing to the readers? They create a sense of magic and evoke curiosity in them to know more about different products and services. For ex: Use words that create a more personal and informal conversation with your visitors.

The word “imagine” creates a powerful visualization effect on the readers and makes them think about why they should actually try the product.

-Provide awesome offers

It is important that your landing page captures the essence of your offers and is persuasive enough for the customers to take a suitable action. You need to convince your readers to stay on the page by making it easy to browse through the main headlines and sub headings by highlighting them.

The best way to get more conversions is to have enticing offers that your customers simply can’t refuse which directly fulfills their needs.

About the author
Federico Einhorn
Federico Einhorn
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. - Read more stories from .
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