How To Use Keyword Research To Boost Your SEO Results?
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors?
To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content.
Why keyword research is so important?
The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry.
You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way.
Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users.
You definitely can’t ignore this vital aspect of doing keyword research, if you want to target the right kind of visitors for your website.
Best ways to find the right keywords for your website
-Assess your keywords
Find out if the keywords that you are using are relevant to your website content. For example-cookies or muffins for a online bakery shop.
Think whether your users can point to your website, if they use the keywords in the search engine?
Can your chosen keywords be enough to generate a sale for your site? Are there any additional keywords that can be more useful such as price, cookie ingredients etc?
-Check how search engines are using keywords
Try to find out what kind of major keywords search engines would group together when a user is searching for something. For example-if you were to search for a low cost satin dress or cheap organza dress, then the search results would lead you to bridal wear sites.
Also, remember the number of ads that you can see for a search indicates high conversion rates for that specific keyword. Most of these ads would show up on the top of the organic search engine results or towards the right hand side of the screen.
-Choose long tail keywords over popular keywords
There is an increasing demand for long tail keyword searches by the user so it makes sense to use them as much as possible. According to some research statistics, almost 70% of the searches are conducted using long tail keywords as compared to only 30% of them who use popular keywords.
Although long tail searches may be performed only a few times per day, but they comprise of a larger percentage of keyword searches made by the users on the search engines.
-Test your keywords
To find out if your keywords are leading to conversions, it may be a good idea to purchase test traffic.
Then accordingly, you can find out which keywords are able to generate more traffic and higher conversions for your website.