Smart Ways To Fix Onsite Duplicate Content Issues Instantly
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
- Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
- Can result in poor user experience due to wrong page rankings.
- Can lead to delay in rankings for new websites, owing to duplicate content issues.
- May cause confusion among search engines while indexing pages.
- Search engines may be unable to determine the appropriate page to rank for a search query.
Tools and strategies to resolve duplicate content issues
#Try to redirect duplicate content
You may set up a 301 redirect from the page that consists of the copied content to the one that has the original content. In this way, you can redirect all the existing duplicate and old content to the appropriate canonical URLs.
It may be a good idea to use “rel=canonical” tag to inform the search engines about the correct version of the page that you want them to show in the search engine results page. Use meta tags to direct the search engines to those pages that you do not wish to index.
#Syndicate your content with caution
If you are planning to syndicate your content on other websites, then you need to exercise great caution and ensure that each site where your content is syndicated points back to your website.
In case you have multiple pages that have the same content, then expand the pages so that they contain unique content or put them into one single page. Always check guest posts for duplicity before accepting them for publishing as it may result in severe penalties.
#Use Google Webmaster tools
Google Webmaster tools can be great for finding out duplicate content within your meta description and title description. You just need to log in to your account and press the Diagnostics tab and choose the HTML Suggestions option. From there, you can find the table that displays Duplicate Title Tags and Duplicate Meta Descriptions.
Make sure to click on the appropriate links to find the URLs where duplicity exists.
#Check duplicity with ScreamingFrog
ScreamingFrog is an incredible tool that can crawl a maximum up to 500 pages for free to identify issues related to duplicate content. Similarly, you can also use Siteliner to find out duplicate content and broken links by simply entering your website URL and get access to a detailed report on them.