Boost Your Rankings On Search Results With Smart And Optimized Content
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content marketing campaign is to leave a lasting impression on the minds of your target audience.
Make sure your content is well-written and optimized to maximize social sharing opportunities and get higher rankings in the search results. You can use bullets to make your content make interesting or even add some nice quotes to highlight your main points.
Narrate stories to your readers and use more visuals in the form of infographics, charts or graphs as far as possible. This may be ideal for any kind of long form content, especially case studies, reports etc. News content works best, when it has detailed content with limited words so that they can catch the attention span of the readers.
-Target specific buyer personas
You need to have focus of your customer needs, profiles and preferences while sharing content on social media circles. Especially, knowing whom you are writing for and the purpose can help in aiming content at a specific type of audience.
The more information you can gather about your target audience, the better results you can achieve with your marketing efforts.
Create a win-win situation by communicating your brand message clearly to your readers. Try adapting to different styles of writing and use different tones, while dealing with your customers depending on the specific situation.
-Choose words with strong social influence
There are different words that work well in social media networks which are capable of producing the best results. Try to include them into your content to reach out to your target customers
It’s a good idea to take some cues from some leading websites to know what works best for different social media sites.
Some social media sites prefer different words such as “Share”, “Retweet”, “Promote”, “Submit” etc. At the same time, it’s important to have good and positive reviews for your content from your users, when you share content across social networks. This can help in boosting trust and increasing credibility of your brand among the customers.