How To Create Stimulating Visual Content To Engage Your Target Audience?
Do you want to narrate your brand story and increase engagement with your online visitors to boost your digital marketing efforts?
Over the years, many marketers have been using written content to communicate with their audience. But with the increasing use of rich media and powerful visual content available across various devices today, there are more chances of getting maximum exposure for your brand.
Increase traffic with the right type of content
As per the research made by Forbes, visual content is highly popular among senior corporate executives and almost 59% of them would rather prefer watching a video than skimming through an article.
Companies using more content with images and videos on their website are likely to achieve higher click through rates, than the others offering plain text based content.
With Google stressing the increasing importance of rich media content while ranking websites, it has become one of the most essential factors for the success of any digital marketing campaign.
Now, it is even more important to choose the right type of visual content that can provide more exposure to your products or services. For ex: Static images may be a wonderful way to demonstrate the use of your products to the consumers, but they may not be the best approach for providing statistics or sharing detailed information with them.
Infographics and charts or graphs are ideal in such cases for defining numbers or quantities. It’s important to pay attention to how your customers respond, when you use different types of content for the purpose of marketing communication.
Here are a few quick and valuable tips that you need to follow, while using rich media content in your campaigns:
-Use high quality and authentic images
Visual content can produce best results, when they are able to connect with your target audience and used in the most appealing manner. Always use relevant and authentic images that can complement your products and convey the best meaning. Cheap and poor quality images or videos will only hurt your brand image and this could mean potential loss of your valuable customers.
-Headlines and captions can make a huge difference
Use eye catching headlines and descriptions for your videos and images that can explain clearly what your brand has to offer to the online visitors. The best way to enhance your images is by adding metadata along with alt tags that can make it easy for search engines to index your website.
-Let your brand image stand above the rest
Try different kinds of colors, combination of filters and fonts to make your visual content more unique and appealing to your target audience. These days, there is a growing trend of using infographics among lot of marketers to share complex information in an easily understandable way with the users.
-Present your content using the best platform
It is just not enough to have an exceptional content but presentation of your content is equally important to enhance your brand value. If you want to reach your target audience, use popular social media platforms such as YouTube that has a huge potential of reaching across a global audience.
For ex: YouTube provides content to the users based on their search queries, including tags, keywords and popularity of videos.
Use the right tags and descriptions to promote your rich media content to draw attention from your potential customers. You can even add video overlay links along with messages to communicate effectively with your users. The size and quality of your content plays an important role in your branding efforts and must not be overlooked at any cost.
You may also have to take into account the different mobile and smart phone devices that are used by millions of consumers today and have visual content that is specifically suitable and easily accessible for your target customers.