5 Awesome Ways To Boost Your Local Rankings With Local Citations
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results.
Why local citations are so important?
Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites.
Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds.
On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your local business rankings on major search engines. If your company or business has more mentions, there are more chances of getting higher rankings for your website.
Tips for using local citations to get maximum business exposure
-Avoid confusion between links and citations
Keep in mind that citations are just used for branding your business, whereas links can help in boosting your website conversion rates. Usually, citations will not have a link but you can always add links to boost your online presence and get higher traffic. Make sure you know the exact purpose, before using links or citations to get the best results.
-Share accurate information with a standard format
Make sure that your local SEO citations have a common format across all the business listings with all the correct information provided about your company. This will help in giving the right information to your target audience, when they visit your website and also leave a positive impression on them.
-Use the right category to share information
It’s important to put your local citations in the relevant category, which makes it easy for the users to reach your website and view all the information, without searching for it. If your local citations are in the right place, there are high chances of getting more exposure for your brand from your target customers.
-Build your business credibility
Always have identical local citations on different listing sites and make sure to remove the duplicates to avoid harming your online reputation. If you have more than one address or different phone numbers and company names, it can lead to confusion you may end up losing your valuable customers.
Make sure that all the information is updated properly and regularly to provide a better user experience.
-Create interest among customers
If you want to reach out to maximum number of customers, you need to evoke their curiosity by sharing useful and relevant information about your products. Use interesting images or incorporate videos cleverly and give them special offers or discounts that can create more enthusiasm in them and build loyalty for your products.