6 Essential Tips to Increase Traffic to Your Website
Increasing the amount of traffic to your website boosts the number of potential customers and maximizes your visibility, making it an important part of any marketing strategy. While paid advertisements can help drive traffic to your site, they can prove costly and are not always effective at bringing in the right kind of visitor. Whether you use paid advertisements or not, you can boost your marketing efforts with these six essential tips to increase traffic to your website.
Social media platforms always top the list of free ways to generate website traffic. The major social networks, such as Twitter, Facebook and LinkedIn, provide businesses with free access to millions of active users all around the world. Other social networks, such as Pinterest, Tumblr and Instagram, are often overlooked by businesses, but it's worth experimenting to find the best platform to suit your marketing style.
Many businesses have stopped using email marketing, instead opting for the more popular, instant and easier social media communications. However, email marketing is still an extremely effective strategy that delivers your message directly to a potential customer's inbox. Building a solid opt-in marketing list of current and potential customers is a valuable investment that can be used to drive traffic to your site.
Internet users access websites through a variety of devices, including desktop computers, laptops, netbooks, tablets and smartphones, so it's important to ensure that your site is accessible to everyone. Attractive graphics and rolling menus may look great on computers and laptops, but they could make your website unreadable on a tablet or phone.
Slow-loading websites are a constant source of frustration for visitors, who will often abandon sites that take longer than a few seconds to load. Get rid of any unnecessary graphics, code and other content that increases web page-loading times. Reduce the file size of photographs and graphics, perhaps converting them to a different file type, and avoid using audio or video files that play automatically.
Communication is one of the most important factors in building long-term relationships with your current and potential customers, so it's important to interact with them on a regular basis. Whether you use social media, the comments section of your blog or a dedicated forum on your website, take the time to answer customer questions and let them know you're interested in their opinions.
YouTube is the largest video sharing network in the world, hosting billions of videos on almost every subject imaginable. Businesses can increase the scope of their marketing efforts by creating video content that can be used as a teaser to draw YouTube users to their website. Videos that aim to entertain, educate and inform your target audience can be extremely effective motivators to encourage new website visitors.
Paid advertisements can be expensive and sometimes ineffective, so most businesses can benefit from finding free ways to boost their website traffic. Social media, email marketing and video content are great ways to reach your target audience, while speeding up your website, ensuring accessibility and interacting with your visitors can also help.