Archive: December, 2011
If most of your business is local, you are probably familiar with Google's local results pages. However, you may also have been told that Facebook and Twitter are great ways to promote your business locally. Which marketing strategy should you focus most of your attention on?
Facebook pages are sort of a subset of Facebook. Once you set up a page, you can advertise it, and get people to "like" your page. The value of this is that you form a community on Facebook, which can help you create "buzz" about your business. This type of thing works great for boutique product and service businesses. You can even set up your Facebook page so that only people who "like" your page get special promotional offers and invites to special events that you host.
In this sense, you can create a sort of "buyers club" or "VIP club" without the hassle of a bunch of paperwork and plastic cards....
This coming year is sure to bring a lot of surprises, and while it's impossible to predict exactly how the next 12 months will go, 2011 has provided us with hints of things that the world needs to pay attention to and watch out for in 2012.
Listed below are a few issues and trends that are bound to keep showing up in 2012. Whether you're an entrepreneur, a marketer, or just an everyday consumer, it's best to pay attention to these matters and trends, because they will, almost certainly, determine the course of this coming year.
1. SOPA – Currently making its way into Congress is the Stop Online Piracy Act (SOPA), a bill that aims to curb piracy and Intellectual Property theft on the Internet. While the reasons behind this bill are noble and valid, it's been met by fierce protests from various Internet companies due its broad and unconstitutional proposals. SOPA mandates ISPs, search engines, advertisers, and even payment services to...
Nothing is more frustrating than putting considerable effort into designing a blog, and additional effort into writing posts for the blog, for only a small trickle of traffic to ever see your efforts. Driving high amounts of traffic to your blog can offer a variety of benefits. If you are selling a good or service that is associated with the blog, you can see an increase in sales as a direct result. Your goal may just be to spread certain ideas and connect with like-minded individuals, which high amounts of traffic can help you attain.
Capturing high levels of traffic on your blog primarily requires hard work. Another requirement is patience, since blog traffic can take some time to build. That being said, there are five things you can start doing right now, that will help increase your blog’s traffic in the near future.
1. Link appropriately. Your blog posts should not just always contain plain text, but they should also have links to other...
Audio marketing can be the best way of maximizing business opportunities to reach wide number of customers. As a promotional tool, audio marketing has a greater ability to influence a niche target audience and motivate them to purchase different products. Besides, it provides a more personal touch to your communication with the customers and helps in building a positive brand image of the company. Lot of small business owners find this method of marketing to be useful in launching their new products for providing publicity to their products.
Companies can save lot of time and valuable efforts by integrating audio marketing as part of their marketing campaign. Besides, it is an extremely valuable method of communicating effectively with your customers, leading to meaningful and interesting conversations. Audio marketing is a powerful medium for providing greater exposure to your brand and recognition in the industry. It is an interactive way of connecting with...
People have long thought over the controversial issue that targeted traffic brings into play for websites and the Internet as a whole. The further understand this issue lets examine what the Internet is in its most pure form. On the ground level people who have limited tech experience and are just looking to use computers for a personal venture, these types of people are basically the traffic forms that are most needed by website owners. People want to bring in the buyers, the ones that are looking for a product, yet don't know where to go or have not created a brand loyalty yet. This means that these people are basically open minded and will not be eagerly looking for one business or another, which in business terms means that they have a hole in their pocket and are looking to spend money without have a preconceived notion on the different services. This is the case where having a fancy website that looks awesome can come into play. People love to see websites...
There is a school of though that says that you must spy on your competition when looking for backlink prospects. If you get the same backlinks as your competitor, you'll get the same, or similar, ranking as your competitor.
Not so fast. It doesn't really work that way, despite what your SEO company tells you. There may be many reasons that your competition is ranking higher than you in the search engine results pages. Your competition could have better site structure, or more pages with more content. Your competitor could also have better internal linking than your site. Aside from all of that, what if your competition is engaging in dirty blackhat techniques? Are you willing to copy your competition so much so that you end up going down with him when someone snitches on his unethical linkspam tactics?
When you normally spy on your competition, you are usually told to use simple Google search operators to see who is linking to your competition's site. You...
Image credit: North Shore-LIJ on Flickr
Whew! Another year has come and gone, and 2011 is almost out the door. But before you rush into 2012, it's best to list down a few resolutions to ensure that you get started with the New Year on the right foot.
Not quite sure where to start? These 5 New Year’s resolutions for Internet Marketing should give you some ideas:
1. Tweet more (meaningful things) – If there's one action that's guaranteed to give you more success in Twitter it's this: Tweet more about things that people care about. With over 100 million active users, the only way to stand out is to post tidbits that resonate with your target audience. Do this often, and your Twitter account is bound to come up in people's radars in no time.
2. Don't be a snooty social media marketer – You know that you're a snooty social media marketer when: a) You don't respond to people just because they only have...
Credibility is one of those words that are not thrown around lightly in the online scene. People want to have someone they trust holding their money, someone they can put their good faith in that they will be treated with the utmost respect and professionalism. Unfortunately as opposed to the normal world, when building a website it can get to be very hard to give yourself a perceived credibility, and make people even accept what you are trying to sell them if they are put off by an outdated website or one that reeks of a scam. No matter what the truth is, if a website owner cannot put together a smooth looking website than people will put them off as much lower quality of a business person and this can lead to some very unpleasant ends for you.
Picking out the design to a website may be a large task that should only be dedicated to an owner or a designer of a specific website, but you should always remember just how big of a deal this can be and just how much...
Social bookmarking is the best method of advertising products by online enterprises for increasing traffic to their websites. It can help advertisers to provide greater publicity to their products and earn high recognition in the industry. In addition, social bookmarking can be a resourceful tool for increasing every company's website conversion rates to boost the sales volume. This marketing technique enables companies to have access to high quality links thereby, leading to an increase in the number of customers.
Advertisers can make huge profits by submitting high quality content to lot of social bookmarking websites and gain better credibility in the market. Besides, it makes good sense to use social bookmarking for your marketing needs as it can help in boosting your website search engine rankings. There is a greater possibility of increasing targeted audience to your website using this marketing technique to provide wider exposure to your...
Managing your company's online reputation is a task that needs to be done even when you're out and about. Whether you're a business owner attending meetings all over the country, or an Internet marketer heading to an out of town conference, there's no excuse for ignoring comments and mentions about your brand.
Thankfully, your smartphone can effectively keep you on top of your brand monitoring duties. Check out these 5 iPhone apps that ensure that you don't miss another tweet, post, or comment about your company.
1. Boxcar – This nifty app sends you push notifications whenever your brand or keyword receives a mention across various social networks and websites. Boxcar supports Twitter, Facebook, Email, RSS Feeds, Growl, Github, Google Voice, and Google Buzz. Perhaps the most convenient feature of Boxcar is that it provides a central inbox for all your notifications, making it easy to respond to comments, mentions, and...