Archive: May, 2012
After Google Penguin was released in waves, each wave brought a new level of heightened panic to internet webmasters. The ones whose sites had been punished by the update were frantic to regain rankings, while those who had been boosted were ecstatic and wondered how to keep these rankings.
One thing is certain from Google's press about Penguin and unofficial statements: they are moving towards promoting high-engagement, highly-targeted websites that offer specific answers to user queries. After all, a search engine wants to quickly deliver results so people don't have to click through many results.
Here are three of the best types of pages to have on your websites, post-Penguin updates.
1. Pages with lots of content.
Thin informational sites often suffer from Google updates, as Google has expressed a desire to eliminate “spammy” pages that are ad-centered and offer limited information. If you want to stay on Google's...
You've found a great product and you've built or paid for a beautiful online store. You have a quality payment processor, a secure site, and stunning mouth watering product photos that are going to make people hungry to buy. The problem is that there's nobody around to appreciate any of this. You need to get customers. Luckily there are a number of methods that you can use.
The simplest way to get people to your site is to pay for advertising. There are programs set up to allow you to bid on certain keywords that people type into the search engines. When a user types in a phrase that you bid on, and your bid is higher than other people advertising for the same words, they will see an ad of your choosing that will link back to that product.
The administrative interface gives you a lot of tools to help you focus and control your advertising campaign. You can set up different campaigns, and limit your daily budget for each campaign. You can also control the...
Earlier this month, Google unveiled the Knowledge Graph, a new search feature that allows users to immediately get the basic information about certain queries right from the search results page. No more clicking through Wikipedia or encyclopedia websites just to find key facts about something or someone; with the Knowledge Graph, you should be able to get the information you need as soon as you hit the search button.
Available on desktop computers, smartphones, and tablets, the Knowledge Graph appears at the right-hand side of Google’s search results page and it provides a snapshot of what a particular query is all about. For instance, if you search for Steve Jobs (see image above), the knowledge graph will display a quick summary of who he is, together with basic facts including his birthday, the day he died, his wife, children, etc.
Follows the footsteps of Amazon
Google’s Knowledge Graph also borrows a feature from Amazon by...
Google’s Penguin update has created a storm of controversy that threatens to permanently damage its reputation. Thousands of honest webmasters are up in arms after seeing their traffic disappear after the update. Many are calling for the search engine to be regulated as a monopoly.
The Penguin update, launched on April 24 2012, was designed to punish websites that relied on excessive back linking, keyword stuffing and exact match key terms. Google claims that Penguin only affected 3.1% of searches and only hit websites that contravened its existing quality guidelines. The devastating results of the update suggest that its impact was far more widespread.
Since April 24 thousands of quality websites have tumbled down Google’s search engine results pages (SERPs) to be replaced by poor quality rivals with little or no valuable content. Many affected site owners are adamant that they have never used any of the techniques that Google...
Web traffic is the current best way to promote a website and gain users but in the future there are some interesting thoughts that many SEO and website experts have on the subject. People have been theorizing this topic for many years now but the same exact answer always comes back up, web traffic. It is the undisputed best way to make your website gain tons of traffic in a matter of hours or days and then you can take advantage of your investment immediately. This is one the main reasons that web traffic has become so strong over the past few years because it is something that will not be hurt if you do not have constant money and time to take advantage of the efforts of web traffic and the associated promotional efforts. In the end you really always need to learn to take advantage of web traffic because of the different things that it offers over the other competition in this promotional range. Web traffic will almost always come out on top in every possible...
Some small business owners may feel that a Web site isn't worth the money, time or effort. In truth, it would be hard to find a wronger notion. Although a business owner may want to only function locally, a Web site is still essential for the company.
Even if their target audience rarely uses the Web, small businesses still need a Web site. Despite modern society's slow yet steady integration with the World Wide Web, some people — particularly those in the Baby Boomer Generation — want little to do with the Internet. By having a Web site, the business owner at least has a chance to let the visitor become a fan of the company's site. The benefits of having a Web site go beyond just demographic appeal.
A Web Site Outperforms the Yellow Pages
Far more advertising space can be put on a Web site versus a phone book. A Web page can have thousands of client-pulling words, whereas the phone book is limited to at most a few...
It is a huge challenge for marketers to provide original and high quality content on an ongoing basis to promote their online business. In such times, content re-purposing may prove to be an effective strategy in providing maximum exposure to the online business and driving targeted traffic to the website. There are many interesting ways of doing this and achieving fabulous results for your online business. Now, lots of Internet marketers have started using this method to build a strong online presence for their business and also boost popularity of their products. By re-purposing content, you can provide combine lots of new, interesting information and updates to the online readers.
With the growing popularity of social media channels, it is easy to share re-purposed content with the target audience through blogs and articles. Even if you do not have sufficient information on a particular topic, you can do a bit of research to create a new and refreshing...
A question that really need to come up more often when websites are trying to value themselves and trying to figure out where they really stand in the online world is the question of who decides your fate of a website. Well lets look at exactly what goes into the life of a website and what makes it worth, anything. One interesting example to look at is the new Facebook stocks that are going to be released soon. While you might think that a website of that large size won’t have any effect on smaller websites or any other type of website that falls into the less than a million users genre you are wrong. Let’s take a look at how they are valuing the website at this point in time and this should help us figure out how many websites are valued incorrectly for a few different reasons. Basically Facebook is now being heavily over-valued over the amount of money that they are bringing in and this is only working for them because of the fact that they are the largest and...
Almost all of us remember hearing Alec Baldwin yelling at his daughter through a recorded cell phone message, recall Janet Jackson’s Super Bowl clothing malfunction, and recall the shocking images from Abu Ghraib. Some media is literally so compelling that it flies from person to person around the world in a matter of days.
Occasionally someone with a commercial venture manages to come up with content that is almost that compelling. Recently Irish Spring ran an outrageous set of commercials which got them hundreds of millions of impressions they could never have paid for on Youtube and millions of links on social media sites they couldn’t have bought. Lady Gaga’s Bad Romance video on Youtube, which contains more than a dozen product placements, has had more than 465 million viewings and that is on just a single iteration of a video that has been widely pirated worldwide carrying the brands in it along for the ride.
Google Knowledge Graph is a revolutionary search engine feature that enables quick and easy access to information on the Internet. Now, this newly launched feature makes the search process more intelligent and human by providing a chance to gather enormous amount of data on a related search term. Thus, you can expect to get in depth information with the Knowledge Graph as it focuses on identifying the relationships between things rather than relying on plain keyword research. This can provide more accurate, relevant and refined results to the online visitors with valuable information based on the specific search term.
Now, this latest tool will help in reducing ambiguity among the users while searching for terms that may have different meanings for the search engine. Google aims to tap at various sources of information from more than 500 million objects to integrate it with more than 3.5 billion facts that provides meaningful relationship between objects. This...