There's an old joke that goes something like "99% of lawyers give the other 1% a bad name." You chuckle, but you know it's true. And that's not all - it's become something of a running gag in the SEO industry too. For years, SEOs have been beating the backlinks drum and small business owners have been marched off an optimized cliff. After Panda, a lot of the old backlink strategies just up and died. Article directories withered away into obscurity, and link networks were (and continue to be) crushed by Google.
Anchor Text Isn't That Important
SEO firms (and their clients) got a major wake-up call when Google dropped this bombshell on its Inside Search Blog in 2011:
Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page’s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as...
Regardless of where you get traffic from, keywords matter - at least a little bit. Keywords are what your target market uses to describe what they're looking for. If you're not mentioning them on your page, in your ads, and as descriptors in meta descriptions and titles, you're probably not capturing the traffic you could be. Still, you could overdo it a bit when it comes to keywords - especially when it comes to keyword targeting. Do you make any of these common mistakes?
You Overemphasize Volume
Traffic volume is important, but it's not the only thing that matters. Here look at what happens when we search for the term "SEO" using Google's keyword tool:
Holy cow, that's a lot of searches per month for the term "SEO." All you have to do is get ranked for that one keyword phrase, and you're set, right? Not so fast. You see, it doesn't matter how many people search for any keyword if it's too competitive....
There are a lot of SEO plugins out there, but few of them can really match the power of SEO by Yoast. It's powerful, deceptively simple to use, and it has just about everything you need for optimization of posts and pages. You don't have to monkey with a lot of settings, and the optimization is done right under the text editor (which is good, since you don't have to leave your post or page to optimize it). If that weren't enough, it's available for free from the Wordpress plugin directory. But it's surprising to see so few people making full use of it. Here's how to get more out of this great plugin:
Choose Your Focus Keywords
Yoast doesn't choose your keywords for you. You do have to put in the wrench time on that one to figure out what you should be targeting. However, once that's done, Yoast will keep you focused. It does this using an input box aptly named "Focus Keyword" under the "general" tab (which is...
It's the specter of every webmaster: a never-ending fire hose of traffic. Why is this so hard to achieve? Well cupcake, for one, getting traffic to your site is a skill. In fact, it's an entire business. A business that you're trying to do all by yourself - that's why you think it's so hard. You're trying to do two things at once. You're trying to run your own business as well as a "side business." Guess what? Usually, that's a recipe for disaster. Fortunately, there's a solution for that: outsourcing.
You're Hiring Experts
When you outsource your traffic generation to another company, you're basically creating a marketing department for your company. No, they aren't employees as a matter of law, but they "yours" as a practical matter. They will answer to you, provide you with all of the data analysis you'd get from an employee working the same position, and they will also be motivated to help...
The paid traffic scene can seem a bit daunting. First, you have to find a good traffic broker, then you have to test landing pages. Finally, you have to figure out how to scale up your traffic without creating more unnecessary work for yourself - all the while worrying about the extra bandwidth load on your servers. If that weren't enough, you might not even know what kind of traffic you need to buy. Not all webmasters face this problem. Some have done their research, had a friend "on the inside," or have gotten really lucky with traffic brokers. Before you dive into any traffic campaign, here's what you need to know about what you're buying:
Global Traffic for Branding
This type of traffic is more or less for branding. Don't expect sales from it (though don't turn them away if you do get any). Global traffic is basically untargeted traffic. There are no unique IP addresses associated with visitors. Your visitors are served popup ads...
Most Wordpress users love the platform, and it's got some great advantages over other platforms. It's also got some built-in flaws that are probably making your life harder, your blog look more cluttered, and confusing your users. Knowing what to get rid of and what to keep is not always intuitive. Here's the key to getting this right: think like your users.
Cut Down On Page Bloat
There is no end to page bloat on many Wordpress sites out there. It's actually surprising that more sites haven't picked up on this yet. Dedicated category pages, tag pages, and other miscellaneous pages make your site bigger than it needs to be, forces users to click through more pages than they need to, and it can create some nasty duplicate content issues for you.
Most everyone will beat you over the head with how important it is to have categories. There's a caveat to that "rule" though. Does it serve your user's interest? If not, ditch the...
Online advertising is probably more important than ever. With the rise of Facebook marketing (nope, it's not going away), and some clever marketing moves by other social networking sites like LinkedIn, you don't need to rely on Google. In fact, small networks, traffic brokers, and even individuals who sell redirected traffic are all seeing a surge in business. Free organic traffic is, well, not really free. In fact, it's often more expensive than just buying ad space.But just because buying ads is usually better, doesn't mean that you can throw something up on Google's Adword's network and hope for the best. You have to optimize your online advertising so you don't blow your cash on worthless leads. Here's how to do that.
Make a Plan
This should be obvious, but most people are too lazy to do it. Figure out what you need to be profitable. If you need to make $3,000 per month, or $7,000 per month, it doesn't matter. What does matter is...
Traffic. SEO. Money. You want all of it. Problem is: it's not as simple as going to the money store and picking out your income off the shelf. Traffic is something that most companies struggle with, and t's the first link in the chain of a successful online business. SEO firms charge a lot of money. However, they can never guarantee you results. Methods are often shielded behind a permanent virtual wall of trust. Now, Clearspike is changing all of that.
What Clearspike Does
Clearspike takes a lot of the expensive agency stuff and simplifies it. For example, your typical agency goes out and submits articles, video, and even podcasts to various places. They submit articles to article directories, your website to search engines, and help you optimize on-page factors so that you'll rank better for your chosen keywords.
Clearspike's sophisticated algorithm automates the on-page optimization and submits all of your stuff automatically - no...
If you want to make money online then you probably know just how important it is to be able to increase web traffic to your online properties. Whether you're directing traffic to a website, sales page, social media page, or an ebook in an online store, it pays to understand the most effective and efficient ways to drive traffic. Since time is a factor for most entrepreneurs, especially ones just getting started, this guide will show you the absolute best ways you can increase your traffic in just 3 months.
Pinterest is an up and coming social media site where you build your own image galleries. This can be a great opportunity to create a traffic funnel to various web properties that you own. Just keep in mind that Pinterest is frequented by mostly women and what that means for how you decide to do your demographic targeting. In other words, make sure your images are rich, high-res, and something that will appeal to a largely female audience within your...
Your readers don't like to wade through research papers. Who can blame them? Research papers are boring to read, contain a lot of technical jargon, and don't always reveal groundbreaking new knowledge. Here's where you come in. Those boring research reports, and studies, all over the Internet can be cultivated into an interesting blog post that speaks to your audience in layman's terms without making their eyes glaze over and without you having to just make stuff up to keep visitors interested.
PubMed + Life Extension Foundation
These two sources alone can be an endless source for very interesting blog posts. PubMed publishes some of the coolest medical information you'll ever read, and Life Extension Magazine is mostly a print publication (though they do offer an online edition) that discusses radical scientific breakthroughs - specifically in the area of life extension and longevity.
However, a lot of the stuff that both Life...