Some important changes have been taking place recently in the Internet marketing world. Don't make the mistake of ignoring these, since the impact to your business could be huge:
1. Google Currents. Google's newest offering is called "Google Currents," and it promises to allow you to share content in a unique new way. Actually, the application is marketed towards users, so it could technically be described as viewing content in a new way.
The application allows you to add your favorite content from all over the web, follow trending stories, and it's supposed to look stunning on both the iPhone and Android phones. Currents looks like a direct competitor to Flipboard (that reader designed for Apple's iPad).
Currents is supposed to allow you to bring together entire websites, photos, individual articles, videos, and the kitchen sink so that you can view it in a magazine format on your Apple or Android device. So far, Google has partnered with...
It's amazing. Congress could ruin your online business. What a shocker. A new proposed bill, called the "Stop Online Piracy Act," or SOPA, is aimed at combating piracy. On the surface, these seems fantastic. Proponents of the bill are pitching it as a great way to stop intellectual property theft.
All of this isn't to imply that your business relies on stealing other people's content. of course, if you're a content scraper, then you probably deserve to be put out of business. The problem for the rest of us legitimate businesspeople is that the proposed bill has broad and far-reaching implications. Since the bill proposes to force ISPs to shut down and remove offending sites, it could mean that your Internet business could literally be wiped off the face of the Internet if you are accused of stealing content.
As long as you don't steal content, you should be safe, right? Wrong. If you aggregate content from other sites, you...
When you hop onto Facebook, Twitter, or any other social site, you might have the urge to use it for marketing purposes. Don't worry. It's not evil. However, it is different from traditional marketing and online advertising. Social sites are, well, social. They're a place where individuals come together to share stuff. If you don't know how to interact with the folks on social sites, you're sunk.
You have to take the social media crowd by surprise, and show them that you're not just trying to hock a bunch of junk:
1) Be a real resource, even if you don't make any money on the deal (at least, not right away). By adding value to your tweets and Facebook updates for free, you may not make any money. However, you increase the possibility that other people will share your valuable communication. Also, by helping other people, you are effectively extending your hand out to them and saying that you are a business, but you also...
Article marketing has turned out to be mostly a waste of money. It's not because publishing articles is bad SEO. The problem is in the way it's been done. When you explain to the Internet marketing world that building backlinks is as easy as writing and submitting articles, there will inevitably be someone who hires a code monkey to write a program to automate it.
This kind of thing ripples throughout the SEO world and eventually everyone is automating their article submissions. It's not that these guys really want to flood the Internet with high-quality content. They want to rank for a specific keyword. The result is a search engine filled with low-quality garbage. At best, you might see mediocre content.
With the advent of article spinning software, SEOs started pushing clients to create one article, and then spin it over and over again. Some of these software programs were integrated with an article submission feature. Some of these programs weren't...
Social media sites like Facebook and Twitter aren't just for telling everyone how drunk you got last night at your best friend's girlfriend's house. Businesses can also use social media to improve penetration into their marketplace. By connecting directly with customers, businesses can get valuable feedback about which products the market craves.
Businesses can also interact with customers, and make the whole process of buying and selling more informal. When a customer buys because of social media interaction, it should feel more like a friend recommending a good product or service instead of a faceless, nameless company pushing products to anyone that fogs a mirror.
Since social media didn't grow up as a marketplace for blatant advertising, users may be put off by overt product pushing. If you're tactful and mindful of how social media works, however, you'll be successful in your marketing attempts over the long-term.
Facebook is like this mysterious and wonderful utopia filled with buyers that have money and are willing to just come right out and tell you what they want through Facebook wall posts and their info pages. At least, this is the way marketers sometimes look at Facebook. However, cracking the Facebook code has proved to be difficult. Many advertisers walk away from Facebook ads with their tails between their legs.
What's more, some businesses are using Facebook as an SEO strategy to help improve search engine rankings. Businesses are convinced, by SEO companies, to set up Facebook pages to advertise their company. Then, these businesses try to advertise their Facebook page so that people will stop by, and click a little button that says "like" on their page. The more "likes" they get, the better. This is supposed to help them increase their search engine rankings in popular search engines like Google, Yahoo, and Bing. It doesn't.
Wait a minute....
Search Engine Optimization is the process of improving the visibility of your website in search engines. This is sometimes referred to as "SEO." One of the biggest myths about SEO is that this process has changed over time, and that it will continue to change.
On the surface, it sounds logical. Google, and other search engines, keep improving their algorithm. They create improved filters that weed out web-spam and they try to serve up useful websites that will provide users with useful information. These changes to the algorithm should change how you do SEO, right? Wrong.
Don't make this too complicated. Search engine optimization hasn't changed over time because marketing hasn't changed over time. What drives search engine results? Good content and backlinks. What constitutes good content and legitimate backlinks? Well, content should be informative and useful to your target audience. You can take a page out of journalism's play book on this...
There is so much baloney flying around the Internet, that you could solve the world's hunger crisis. Building backlinks is absolutely crucial for your website, but there's really only a handful of ways to do it properly. One of the many ways that will get you nowhere is commenting on blogs.
Unless you haven't been on the Internet since 2003, you might have noticed that at the bottom of most blogs is a place for you to leave a comment. The comment section is where you can make comments about what you just read (duh). The value in doing this is that the website owner gets additional content that enhances that page's value to other people.
The idea is that people will read the blog post, then leave helpful or insightful comments or questions, and a running dialog can develop. As more and more users read through the post and comments, they get to interact with, and benefit from, the knowledge of the original poster and whomever happens to be adding value in...
If you hang around webmaster and "SEO" type forums (you know the ones), you're bound to read more than one post about the importance of pagerank. We all know that the most important factor in ranking for your chosen keyword is to get backlinks right? You should be getting lots of them, right? You should also be getting these backlinks from so-called authority websites, right? You should also be getting links from high pagerank sites, right?
This is a myth that just won't die. There is no end to the line of hucksters and misguided SEO "experts" who will try to either sell you on the idea of getting backlinks from high PR sites, or pages within sites, or they'll try to just sell you the link themselves through some type of link-building service.
The truth of the matter is that it doesn't matter whether you get a link from a high PR site, or page, or not. Pagerank doesn't matter. That might be a tough pill to swallow if...