More than a few companies have tried to take market share away from Google but, so far, Google is still "king of the hill." That's not stopping Blekko from trying yet again to innovate where it thinks Google is getting stale. The target? Mobile search. Yes, Google has a mobile search platform, but it mostly just resembles the desktop version. What is Blekko doing differently?
It's Not PC Search
First things first, Izik isn't PC search. When you hop onto Google with your mobile device, the first thing you'll notice is that it's basically just like searching on your desktop. The only difference is that the text feels cramped - it can be excruciating. Especially when you're trying to scroll and tap your way to a fun Saturday evening.
A mobile-friendly search function might provide a cleaner interface with a faster loading time but, so far, there's no indication that Google's rushing anything to market...
© Sergey Nivens
Google search seems pretty intuitive, right? For many, it is. But for many it's also simplistic. Good if you want to find a bar on Friday night, but not so good if you want detailed information about something. Let's say you want to compose a blog post about "10 Interesting and Unusual Dances From Around The World." You want unusual information, and you want the blog post to come off as though you did a lot of research on the topic. Actually, doing a lot of research would be a great idea. Now Google teaches you how.
Google just announced that it is opening registration for its "Advanced Power Searching" course. This course will teach you how to become a better searcher. Odd as that might sound, it could be just the thing you need to improve your online marketing. It's no secret that Google wants to serve up the most relevant and useful information to users. The kind of advanced research you will be able to...
You'd think that when Google comes up with another way to rank well in its search engines that news companies would be all over it. Sadly, that's not the case. About three months ago, Google launched the news keywords meta tag. It's supposed to allow news publishers to have a better chance of ranking for words they otherwise might not have included in headlines. Less than 5 percent of publishers have taken the bait, so to speak, and we've already rolled into a new year. Don't publishers need revenue like anyone else?
Of course they do. For some reason, they're really missing the boat on this one though. Search engine Blekko has released a report that shows just how many pages and sites use the new meta tag. What did Blekko find?
The report, posted on Dec 21st of 2012, shows that there were 2,465 domains on the Internet that used the news keyword tag and even then only on some pages. Google released stats saying that there...
It's a commonly-held belief in SEO circles that there is this "Google algorithm" out there somewhere that monitors and ranks websites. If only you can reverse-engineer it, you can grab the number one spot in your niche and have a fire hose of traffic directed at your website. It's a nice thought, but there are a few problems with it.
There Is No Google Algorithm
The top reason you can't beat Google's algorithm is because it doesn't have one. That's right. There is no algorithm, as in singular. There are algorithms, as in plural. In fact, Google uses between 50 and 200 different algos to determine what gets indexed in its search engine and where websites rank for any given keyword. The algorithms might change depending on the industry you happen to be in, and the types of searches people use to find you. What's more, Google can add, subtract, or selectively use any of its algorithms depending on what it thinks will...
© M.studio - Fotolia.com
Life would be so much easier if people just published good-quality content, that was insightful, strongly opinionated, and that provided accurate - useful - information on the given topic. Sure, there are probably thousands of websites on dogs, and many opinions about how to feed and raise them. That's to be expected. What about the obviously thin and phony sites though? You know the ones. Those sites that have scraped content from Wikipedia, have a really difficult to follow navigation menu, and that don't really provide you with any insightful or useful content about the dog you happen to be researching. There are a lot of those kinds of sites out there.
Of course, crappy sites are limited to just dog sites. Just about every niche has its share of trashy websites. Where do we find these sites? In our favorite search engine, of course: Google. We look to big G to filter these sites out so we can just find what we're looking...
Google has just released Google Maps for IOS. Apple vowed to recreate maps on the iPhone and push its competitor out the digital door. Apple's release of Maps, however, was less than stellar. Google has been capitalizing (at least in theory) on the failure for a while now by promising a new maps program for IOS. Today, another blow was dealt as the theory became practical. Google's new maps program has had more than 10 million downloads in less than 48 hours.
Jeff Huber, SVP of Commerce and Local at Google announced that, "We're excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years."
That's no consolation to Apple, who has been the target of backlash, even from faithful Apple users. To make matters worse, Google Maps holds the #1 spot in the App store....
Tired of seeing lame spammy content all over the Internet? Buying website traffic can clean a lot of this garbage up, ironically. Most of the time, spam is out there because some company wants to game the search engines into ranking the company's site at the top for its chosen keywords. The company in question uses thin content or content that's clearly promotional in nature with links pointing back to the company's flagship website. If you're one of those companies, consider adopting a different approach.
There's nothing wrong with overt promotional content, but there is something wrong with posing as non-commercial content when you are - in fact - commercial in nature. There's something wrong with providing misleading, fake, or otherwise false information to users. It's bad business practice to violate Google's TOS. You're essentially lying about your motives and what you have to offer users and to the search engines....
The reason you buy website traffic is because you want to make money with it, right? What good are visitors if they come to your site and bounce away? Tweaking your landing page to optimize for maximum conversions is a good first step. Unfortunately, most people get this step wrong - and it's all downhill from there.
Make It Simple
Simplicity is underrated. No one ever comes to your web page and says "gee, this is too simple. I'm leaving." But most companies make it way too difficult to figure out what the heck you're supposed to do with their site. They put banners, videos, a Las Vegas strip of links, and two different sign-ups on the homepage. Yuck. It's too much clutter. What the heck are you supposed to do with all of that information. Users get overloaded and bounce off the page.
Instead, make your landing page simple. Have one obvious point of focus on the page. If you need more than one area of focus, make it obvious...
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...
New research shows that paid listings beat out organic SEO. That's good news for traffic brokers and companies specializing in selling web traffic. Apparently, the best way to get more website traffic is to skip all of the convoluted "SEO" and just buy your way onto users' screens.
One of the coolest things about buying traffic for your blog is that you control the visitor flow. If you're familiar with old-school direct marketing, you know that you can just tweak your offer (really important) or your headline (also, pretty darned important) to try to get a higher response rate from your ad.
Because you don't have to do back-flips with your keywords, you can pretty much write headlines that with grab users by the eyeballs without worrying about how it will be seen by search engines. The result? You get more website traffic. It's ironic, isn't it? Ignore search engines and simultaneously get more website traffic.