Desktop traffic isn't dead, but there's a brave new world being developed called mobile search. This "new" platform plays by different rules and has a very different user-base than desktop search users. While we might not be talking about physically different users (desktop users are often also mobile users at some point), the search intent is very different between desktop and mobile users. Understanding this will get more web site traffic to your mobile site.
Make It Simple
One of the biggest mistakes that businesses make is they make their mobile site way too complicated. Instead of having a mobile version of the site, they just use the desktop version and serve that to mobile users. Huge mistake. Huge. Why? Think about it. When you're on your mobile device, searching the web, you might be casually surfing but you're probably looking for something specific. Smartphone screens are, well, small. At least, compared to laptop or...
You've worked really hard building links, submitting articles, and participating in some pretty sophisticated optimization techniques. Where does it get you? Maybe nowhere. One of the best, and most well-known, Adsense advertisers recently got a sudden wake up call when his website traffic took a nosedive. His primary source of traffic? Organic search from Google.
The Fall of Tim Carter
Tim Carter's Askthebuilder.com used to be Google's golden child. He was the model of everything Google could be to webmasters. He had a firehose of traffic turned on his site, he was making an incredible amount of money from Google's Adsense program, and he was providing really cool how-to articles and videos for free. Even if you weren't interested in home improvement, Carter's videos were pretty entertaining.
After Panda and Penguin, however, Carter's reported income fell from $1,400 per day to about $70, and his traffic numbers went...
You spend a lot of time setting up your website, making tweaks to the code, and refining your offer. Now what? You need traffic. What do you do? You have two choices: optimize your site to rank well in Google (or other search engines) or buy web site traffic from a broker. You hesitate to buy traffic because you've heard everyone talk about how awesome free traffic is, so you go that route. You quickly realize that free traffic isn't really all that free. You end up dumping a lot of money into "SEO," only to find out you probably could have gotten traffic for a lot less had you just purchased it.
How's SEO Working Out For You?
One of the major problems with SEO is that it's totally unreliable. You could spend years and years on chasing backlinks only to be wiped out in one fell swoop by the major search engines. Aside from that, you can't control what descriptions get shown to users in the search results. Yes, Google allows...
You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
LinkedIn isn't dead. Far from it. A lot of SEO companies have been pooling their best talent and trying to figure out how to take advantage of LinkedIn's new company pages. Everyone is familiar with LinkedIn's standard profile pages, but the social networking giant for professionals has upped the ante by allowing you to set up an awesome company profile page. What you might not know is that LinkedIn has made it somewhat simple to optimize your page for maximum visibility. All you have to do is follow a few simple tips.
Use the Home Tab For Career and Products
You don't have to battle LinkedIn's profile page template for good visibility of your company's products and services. LinkedIn gives you a nice sidebar on the "home" tab that features this information for you. Your company can also list career opportunities in the sidebar making it a very useful space. Your visitors can now quickly find what they want, and you can...
You don't have a good social networking strategy. It's difficult. You post, comment, like, and tweet, and yet nothing happens. What should you do? One thing that might help is to take a look at your marketing strategy. Don't get pulled in too many different directions at once. Instead, focus on these five proven marketing strategies that have always worked and will probably always work.
1) Good Content
Good content always wins the day. People love interesting stories, funny pictures, and shocking videos. The more good content you post up to your social media account, the better. Don't worry too much about content creation itself. Even curated content can win the day on sites like Facebook and Twitter. Because content moves so quickly on social networking sites, you can repurpose the content you previously posted and keep user engagement up. How do you repurpose content? Simple. Have someone rewrite it for you or rewrite it yourself.
You've got a social media account - maybe several. What do you do now? If you're like most companies you either sit on it, post a few updates, or hire someone to take care of that stuff because it's laborious and doesn't lead to any kind of real bottom line results, right? Hold on a second. Social media isn't just for kids and Facebook isn't the only game in town. Have you bought into these other myths?
1) Myth: Google+ is dumb.
Fact: Yes Google+ hasn't been as popular as Facebook. However, Google+ posts are showing up in the search results. If you want more visibility, get back on Google+ and get to work. There are 100 million people on Google's social network. If you start posting, someone's going to see it. Your profile will show up next to the search results for posts that shows up in search results. Consider that a good thing. So, even if you're not seeing a lot of engagement on Google+, you might see some...
The latest news that is rocking the Internet marketing world goes something like this:
“Try to work on your website as if SEO was not part of your plan.”
“…what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO.”
Those words are from the mouth of Andre Weyher. It's rare that you get to read anything about spam and quality control from anyone but Matt Cutts, but Weyher worked for Google's search quality team for two years and recently spoke with James Norquay, a search/digital marketer in Australia about the future of SEO.
Of course, the statement comes from the mouth of just one ex-Google employee. Whether this is just his opinion or whether this is something that Google really wants webmasters to follow is up for debate.
Search Engine Land's Matt McGee reported that Google had no official comment (they never got back to him), so it's...
Some webmasters were hurt after recent Google updates left them scrambling to cover competitors' attempts at negative SEO. It's a dirty tactic. We all know that Google (and other search engines) hate it when you manipulate their search results. After Google's Penguin update, some sites mysteriously got hammered in the search results. Webmasters started appearing on forums complaining that competitors were using paid links, and other spammy tactics, to drag down their search rankings. How could this be possible?
Well, when major search engines, like Google, notice questionable backlink profiles, they may interpret the offender as the website the links are pointing to. After all, it's pretty common knowledge that everyone from small bloggers to large corporations plant links all over the web. No one writes a blog post and waits - hoping someone will find them. People promote their site.
The fact that Google released a disavow links tool speaks to the idea that...
It's not an automatic win if you sign up to Facebook, slap up a fan page, and get a few fans. The big name-brand companies out there have spent hundreds of thousands, even millions of dollars to try to figure out how to take advantage of the social network. Some of the best companies out there have finally realized that you have to "humanize" yourself on a site like Facebook.
Unlike Google's organic (or even paid) search engine, people don't come to Facebook with the intention of solving a problem - not really. They log on to have fun. It's probably the largest site dedicated solely to the purpose of being entertained.
Even news stories that get shared, liked, and quoted often take a back seat to neat science photos, comics, and - of course - funny cat pictures and videos. Photos happen to be one of the most sharable things on Facebook (along with videos). The best fan pages take advantage of this, along with the viral nature of contests or...