Part of boosting traffic to your wesite is boosting the amount of quality content on your site. A blog is a great way to do this, but blogs are tough to maintain. For one thing, you have to constantly come up with quality content. If your posts get too old, then your visitors think the content is old beore they ever read it - click. They're gone, and your page gets a huge bounce rate. Not good.
The problem is it's hard to come up with topics to write about. After a while, you start to get writer's block. You can't come up with ideas. Here comes Ubersuggest and tagcrowd to the rescue.
First, go to Google. Type your topic or niche into the search engine. you're going to get some results. From there, look to see if there's anything interesting in there. If it's a short keyword, there's probably not much that hasn't already been covered. Here's where Ubersuggest comes into play. Go to ubersuggest.org. Type in your keyword phrase. watch...
Wikipedia used to be the holy grail of backlink sources. Most marketers dropped it when Wikipedia went "nofollow," but many marketers (who were smart) leaned in to have a closer look at what was really going on over at Wikipedia.
It's a good thing Wikipedia went "nofollow." Can you imagine what it would look like today with 10,000 spammy backlinks coming from just one page? After "nofollow" scared off all of the lame spam artists, real marketers began developing a plan to hitch a ride on the savoriest gravy train on the Internet. You see, Wikipedia draws in a lot of traffic. Some Wiki pages pull in hundreds of thousands of visitors per month.
That could be a goldmine for you if you're not keep on buying website traffic, or you are an utter failure with pay-per-click ads. They key to getting a Wikipedia link is to add real value to the Wiki pages.
It's all too common for newbies to go to a well-established...
SEO is often said to be constantly evolving. The "O" in SEO stands for "optimization" of course. That very word carries with it the connotation of a never-ending strategy. This is good for SEO companies selling you SEO services, but it might not boost traffic to your site. Why? Well, there are some basic SEO strategies that don't change. If you don't get these right, nothing else matters.
You Don't Have A Value Proposition
You've probably heard the old saying "if you build it, they will come." Well, the first part of that sentence is possibly the most important. You have to build it, first. Building a value proposition means that you have something of value to offer your website visitors. If you can't explain what it is that you have to offer in simple terms, forget about it.
Most peoples' attention span these days is pretty poor. On top of that, no one will want to link to, or mention, your...
Google is making a change to how it reports referrer information using Chrome. The result? Some analytics programs might start showing search visitors as "referred traffic" from Google without doing a search. The recent change was posted on Google Webmaster Central blog recently.
Referrers are a kind of "Caller ID" for web browsers. The referrer tells the analytics program where your traffic came from. For example, if you were to click on a link from the search engine results pages for a specific keyword, the referrer information passes along to the destination page's analytics program would show that you were referred to the page via Google's search engine. However, traditionally, Google would show this information along with the keyword used to get to that page.
That's how the website owner knows what search terms are popular for his website and what pages are popular on his site. The change would mean that Google would...
SEO is difficult to do if you're not a professional. Even the pros make mistakes. This is why it's probably best to hire an SEO consultant at some point. There are, however, some basic SEO tactics you can take on by yourself. Even though these tactics are basic, there's plenty of room for error.
Link building is harder than it sounds. Getting merit-based backlinks is key for longevity in the search engines, but there are far too many people buying backlinks or engaging in sketchy link building tactics. Link wheels, buying PageRank, and even swapping links can be dangerous. Google wants to make sure its search engine returns relevant results. To do this, it flags and penalizes any website that violates its TOS. Buying links, or getting links that are not merit-based is a violation of Google's TOS. Don't do it.
There are plenty of ethical ways to get good backlinks for your website. For starters, find old websites that are not...
Earlier this month, a former Google employee spoke out about his reasons for leaving Google. There wasn't much new information about the inner workings of the company being exposed, but the perspective was helpful. If Google's own employees aren't happy with the direction the search engine company is headed in, that could spell serious trouble for the company.
James Whittaker is a former employee for Google. He wasn't some low-level guy in the company. He delivered four Google Developer Day events, two Google Test Automation Conferences, and was a major contributor to the Google testing blog. He recently spilled the beans about why he left the company on his blog.
In part, he writes:
"The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."
That's a problem. A big one. Google did start...
Site traffic is the lifeblood of any website, and the only real way to profit from being on the Internet. At some point, someone has to do something. Some kind of trading activity has to take place. A product or service has to be exchanged for money. Even on Adsense-type websites, there are advertisers. Visitors have to click on ads. If there are no visitors, there's no money being made on that Adsense site.
With Google making changes to its search algorithm again, organic SEO just became a lot harder. Google is going to focus more on providing actual answers to questions, where possible, instead of sending people off of its SERPs. If Google can serve up the answer to "where should I travel this summer?" right on its own pages, visitors won't have to leave Google's results pages. They can enter another search query or close out their browser and be done with it.
The search engine company is also going to try to give more weight to...
The SEO world is obsessed with making websites "optimized." If you optimize your website for Google's search engine, expect a little shake up in the SERPs. Site owners used to use tricks like including the target keyword in the URL, controlling the keyword density on the page, and making sure that the site had a good internal linking structure.
These kinds of things may not work anymore. In a recent interview, Matt Cutts disclosed a few changes happening over at Google. In particular, Google is going to apply a new penalty to websites that are "overly optimized. The purpose of this algorithm update? To "level the playing field" as Matt Cutts put it.
It used to be that Google wanted you to optimize your site for its search engine. Cutts wasn't shy about laying out rules for making sure your website complied with Google's TOS and Webmaster guidelines. Google has a well-established set of "best practices" that you needed to follow...
Facebook is still a marketing "black box" as far as most Internet marketers are concerned. The popular social media website allows you to set up a fan page or a public figure page and then advertise it to all of your adoring fans. There's just one problem: how do you get fans and what do you do with them once you have them?
Getting fans on Facebook is probably best done by going off of the site. Yes, it seems weird, but the easiest way to get more visitors is to buy them. Buying website traffic is pretty "old-school." Most Internet marketers want so-called "free" organic traffic from the search engines. But this kind of traffic won't get you the kind of "likes" on Facebook that you want.
When you advertise your fan page on another ad network, and send people right to your Facebook fan page, you're creating a measurable way to increase your fan base. Most people on the...
While there are some in the SEO community that restrict themselves to finding backlinks from articles, writing guest posts, and using more traditional methods of acquiring links from trusted authority websites, getting backlinks using social media could be the new wave of the future.
Social media connects you with potential customers, but it can also connect you with peers in the industry that may be more than happy to link to you - especially if you're not in direct competition with them.
Target Your Audience
Regardless of which social media website you are on, you have to target your audience. Find the industry players in your niche. Hopefully, they are somewhat SEO savvy. Even if they aren't, it doesn't mean that you can't get a link from them.
Reach out to larger platforms than you are used to. If you try chasing down the big corporate names in your industry, it's going to be an uphill battle. First, you probably...