Let’s assume you own an e-commerce website and want to increase your conversion rates on website visits, in addition to improving your click-through rates (CTR) on your email marketing newsletters and pay-per-click (PPC) advertising plans. So, what method would you use to increase the performance of your website and all of your digital advertising strategies? Well, when it comes to increasing CTR, the best possible strategy involves using an A/B split test.
Understanding the Methodical A/B Split Test
The A/B split test is a simple and easily-understood way of optimizing a given website, email marketing newsletter or PPC advertisement. The process involves making individual changes to a website’s design or advertising campaign and then tracking the impact of that single change on CTR. Here is a simple step-by-step process to using the A/B split test followed by a summary table about how the A/B split test would unfold.
1. Establish a Reference...
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices.
Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet.
Relationship building via social platforms has gained more popularity for improving brand visibility among the customers.
Get clue from competitor analysis
Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers?
Do you know from where competitors are getting backlinks to gain more online visibility?
Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business.
With good industry...
In the constantly changing world of social media and evolving rules of SEO, many of the best practices in the content marketing game seem to change from year to year. Fortunately, there are plenty of things that do stay the same, and there's no better place to look for what can stand the test of time than print media. Below you'll learn how the tried-and-true methods of print media can be applied to bolster your own content marketing efforts.
Make an Excellent First Impression
We're all taught to not judge a book by its cover, but the truth is, that's exactly how most people behave. When you walk by the newsstand, might notice that some books or magazines pop out more readily than others. If you're particularly astute, you might notice that some headlines are better at catching your attention, and some brands get better placement on covers. These same sorts of attributes can be applied to your own work in social media as you try to capture the...
There are dozens of ways to spread your content online, but none are as effective as getting popular and influential people to share that content for you. This is partially due to the high SEO value of links from popular sources, and partially due to the large audiences controlled by those individuals. In fact, a recent study from BuzzSumo found that content shared by an influential person typically has a compounding effect on the total number of shares that content will receive, resulting approximately one third more shares overall.
While the thought of getting your content on the radar of the biggest players in your niche might seem intimidating at first, there are several simple steps you can take to make that goal quite achievable. Below you'll learn about how you can take advantage of this phenomenon and get your own content shared by some of the most influential people in your niche.
Give Them Free Publicity
It should come as no surprise to hear that...
Do you remember the times when the Internet still wasn't big and all the marketing efforts mainly meant expensive advertisements? It was like companies trying to fight for getting the best TV program's schedules for releasing a short advertisement. And of course, big companies had advantage over the little ones in terms of money. Now all of that have changed. And is still changing.
The Internet had changed the way people make business and how they grow. The essence and strategical thinking remains but there are new tactics and new players. In today's world, if you are starting up a company and want to make it big, you actually can.
According to Internet Live Stats, which is a site that shows all statistical data relating to Internet used by people around the globe, around 40% of the world population has an internet connection today, this is a bit more than 3 billions of people. Only in 1995, these number was less than 1%. So, in 10 years things have changed...
Probably you have seen, a couple of weeks ago, the pretty successful “Exploding Kittens Cards Game” campaign on Kickstarter created by Elan Lee, Shane Small and Matthew Inman, famously known as The Oatmeal. From a US$ 10,000 initial goal, they have successfully pledged over US$ 5,000,000 at the moment and still have 16 days to go! We are almost pretty sure that if a totally unknown person would have created some similar cards game, it wouldn't have collected those millions, maybe not even one. So, that makes anyone think… Why some -apparently- simple cards game have pledged so much money in such a short period of time? What kind of sorcery is this? What is the secret ingredient?! Well, the answer is very simple: The Oatmeal.
It is pretty awesome what a legion of fans and followers can do. Seriously. And that fact makes me recall the Kevin Kelly’s post in 2008 about having 1000 True Fans. Yeah, sure, this doesn’t sound like a big deal, huh?...
In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd.
If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...
It's a great feeling when your current online marketing campaign begins to bear fruit and the phone starts to ring. But it's how you act after you answer the phone that could spell the difference between a closed lead and a lost opportunity. The following will take you through a typical call beginning to end, with the end result being a closed lead. If you're waiting for your online marketing campaign to produce results or if it already has and you have a phone-close-rate of little-to-none, the following should help. Here is exactly what do the next time someone calls after finding your business on the Internet.
Pick Up and Smile
It sounds frivolous, but if you're having a bad day and your caller manages to feel your bad mood over the phone, the person is not going to have a very good or memorable experience.
On the other hand, if you can manage to smile - even if you have to fake it - the person will hear that smile over the phone and the conversation...
If your website is penalized by Google, then it is difficult to identify the problem. Google does not notify website owners of penalties. With the new Google core algorithm updates going into effect each month, it is difficult to understand which of the new updates have had an effect your website.
The best way to clearly identify a Google penalty is by watching rank in search and traffic per page. You can also recognize a penalty if you search for the core keywords of your website's niche and your website does not show up in search results.
There Are No Magical Solutions to Prevent these 48 Google Penalties
Many SEO companies use black hat, gray hat, and even old white hat techniques to artificially manipulate website rank on search engines. Over 90% of these systems fail because they are based on finding loopholes within the core Google algorithm and then exploiting them for quick, albeit short-term, results. As soon as your page rank suffers, these SEO companies...
Are you looking for some new and innovative marketing tools to increase your brand awareness on LinkedIn?
Try using the latest LinkedIn with Publisher platform that can help in providing access to a larger target audience, while enabling you to build solid reputation and giving greater exposure to your online content.
How can Publisher provide en edge to your growing business?
Did you know that by posting blog posts on LinkedIn with Publisher can make your content highly searchable through keywords by your target users?
Besides, it gives you a great opportunity to showcase your talent and expertise in a niche area of business that is really huge for content marketing. Imagine both your followers and connections can view your published posts, just like Facebook.
Besides, if your post has high number of viewers, then it may be chosen by the LinkedIn’s newsreader-Pulse where you can get more number of views, comments and shares from your target audience.