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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

The Impact of Color on Your Website's SEO and User Engagement

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The Impact of Color on Your Website's SEO and User Engagement
When you think "SEO," you think keywords, backlinks, good content, and numerous other factors. What you probably don't realize is that colors and themes also play a huge role in your SEO success. SEO has morphed from a basic technical aspect into technical and marketing aspects. Colors play a role in marketing success, and it will affect the way users perceive your site's professionalism and quality. If you disagree, just think of large corporations such as Google, McDonald's, or Coca-Cola. You associate color with their brand. If you saw Google's logo in black and white, it wouldn't feel right. The Golden Arches have been a part of McDonald's marketing for decades. Coca-Cola's red and white wave are easily recognizable by any consumer even if the "Coca-Cola" isn't printed. If you saw the same wave in a different color, you would probably not think of the beverage. The same theory should be applied to your own site and its...

Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy

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Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy
If there is one thing you should do to grow your business in 2018, it is to develop a content strategy focused on building brand awareness. Companies with a strong content outreach plan outperform their competitors on everything from social media ROI to SEO. Everything from audience targeting to brand tone can influence the effectiveness of your content outreach; understanding how your audience thinks is just as important as where you publish your content. You don't want to create content just for the sake of marketing; you want a plan and a purpose for maximum impact. The old adage 'failing to plan is planning to fail' is definitely true when it comes to content development. But where do you start and what should be included in a powerful content strategy? If you are starting from ground zero, can you really strategize your way to increased brand authority online? Consider integrating the following 13 tips into your content strategy this year and watch your...

Five Benefits of SEO Marketing

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Five Benefits of SEO Marketing
The amount of e-commerce that has been completed across the world has continued to increase dramatically. Today, over half of consumers spend more time shopping online than in traditional brick and mortar stores. Because of this, ensuring that your business is visible online is more important than ever before. One of the best ways to do this is through SEO marketing. There are five key benefits that come with investing in SEO Marketing. Hire Search Engine Visibility The main advantage of working with an SEO marketing firm is that you will show up higher on the major search engine result pages. The vast majority of consumers never click beyond the first page of the result pages when completing an online search. An SEO marketing firm will be able to help you by ensuring that your page shows up higher, which will then lead to more visitors to your site. Improved Content Another part of the process of SEO marketing is to make sure that your website is...

7 Reasons Every Online Entrepreneur Needs to Join a Mastermind

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7 Reasons Every Online Entrepreneur Needs to Join a Mastermind
Running an online business is a dream shared by many entrepreneurs around the world. The internet offers a freedom that cannot be achieved in most offline businesses, often allowing you to structure operations around your lifestyle. There are, however, certain drawbacks that add to the difficulty of the online world, commonly leading to entrepreneurs quitting for safer routes. One way to help navigate these common problems is to join a mastermind group. A mastermind is typically a select group of business owners sharing common goals. A mastermind could be solely an online group, although it is common for entrepreneurs to meet in person to discuss opportunities, ideas, problems, and plans. What are the main reasons an online entrepreneur should consider joining a mastermind? Find a Business Partner While it is possible to run a solo venture, finding a business partner can often make the difference between success and failure. A good partner will have...

These are the Top 10 Reasons Your Ecommerce Site Isn't Converting

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These are the Top 10 Reasons Your Ecommerce Site Isn't Converting
Lack of sales is one of the top frustrations for online merchants. Peruse the user forums of any ecommerce platform and you will find query after query regarding poorly performing websites. Choosing a product line and creating an online business website is the easy part; attracting customers and getting them to buy is the real challenge for ecommerce merchants. It doesn't have to be this frustrating. You don't have to accept that poor conversion rates are just a natural part of being an online merchant. You can take charge of the future of your business and build a profitable company. The same factors affect customer conversions regardless of business niche. Understanding which website components are causing your conversions to be lackluster allows you to fix persistent problems and boost revenues. If you are tired of abandoned shopping carts and high bounce rates, following are the top ten reasons your ecommerce site isn't converting: Product...

6 Essential Tips to Increase Traffic to Your Website

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6 Essential Tips to Increase Traffic to Your Website
Increasing the amount of traffic to your website boosts the number of potential customers and maximizes your visibility, making it an important part of any marketing strategy. While paid advertisements can help drive traffic to your site, they can prove costly and are not always effective at bringing in the right kind of visitor. Whether you use paid advertisements or not, you can boost your marketing efforts with these six essential tips to increase traffic to your website. Social Media Social media platforms always top the list of free ways to generate website traffic. The major social networks, such as Twitter, Facebook and LinkedIn, provide businesses with free access to millions of active users all around the world. Other social networks, such as Pinterest, Tumblr and Instagram, are often overlooked by businesses, but it's worth experimenting to find the best platform to suit your marketing style. Email Marketing Many businesses have stopped...

5 Unethical Marketing Tactics Your Business Should Avoid

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5 Unethical Marketing Tactics Your Business Should Avoid
Today's largely consumer-driven marketplace demands more than ever before that brands be transparent in what they do. Since anyone now has the ability to leave feedback on social media or consumer opinion websites, unscrupulous marketers are at a much greater risk of being exposed. Nonetheless, one only has to take a peek inside their spam email folders to realize that there are perhaps more unethical than ethical marketers out there. In other words, there's no shortage of people trying to make a quick fortune without giving a second thought to the longer term. Many spammers are affiliate marketers that the original product vendor has failed to keep control over. Others are vendors themselves trying to peddle a junk product, typically of the digital kind. There's no doubt that unethical marketing works, otherwise they wouldn't be so widespread. However, for businesses that intend to be anything more than a passing distraction, a sustainable and ethical marketing...

10 Tips for Creating an Unbeatable User Experience for Your E-Commerce Website

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10 Tips for Creating an Unbeatable User Experience for Your E-Commerce Website
With fierce competition only a click away, your e-commerce website must provide an impeccable user experience if it wants to have any hope of holding onto its place in the market. However, even if your digital marketing efforts are drawing in more traffic to your website than you ever hoped for, it's all for nought if your bounce rate is high or people are abandoning their shopping carts in droves. Likewise, even if you have the best prices in your industry, a poor user experience will turn many customers away. A successful e-commerce website relies on a clearly defined customer journey, which is complemented by the following features: 1. Mobile-Friendly Design Consumers are more likely than ever to find your website while browsing from a smartphone or tablet, and making purchases using mobile devices is also becoming increasingly common. Additionally, a recent algorithm update by Google favors mobile-friendly websites in search results delivered on mobile...

4 Defining Characteristics of a Website Google Will Love

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4 Defining Characteristics of a Website Google Will Love
Search engine optimization (SEO) remains an obsession for many digital marketers, because it promises to improve your website and increase its exposure in Google. However, using the wrong tactics or prioritizing SEO over your human visitors is invariably counterproductive, instead harming your brand's image and decreasing your visibility in the search results. As the search engine crawlers continue to evolve, traditional SEO becomes ever more meaningless. It's no longer just about keywords and link building, and responsible, sustainable SEO has never been about trying to manipulate the search engine results in your favor. It is about providing an excellent user experience and ensuring that the search engines can easily read and navigate your website. Following are four of the defining characteristics of any website that should rank highly in Google: 1 - Relevant Content Realizing that people don't want to be bombarded with things like results for...

Create Keyword Rich Content and Rank High

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Create Keyword Rich Content and Rank High
Search engines like Google, Bing, and Yahoo collect information about your website through the use of programscalled"crawlers". Crawlers scan through the content of your website looking for terms and words thatbest match what users search for. A search engine's goal is to match the search results to the user's requests as closely and as accurately as possible. That means that these crawlers are looking through your content for the words that your ideal customers use to find content that most interests them. How do you make sure your website get identified as a good match for your potential customers, and how do you make sure that your website appears higher in search results than other similar websites? A great way to ensure that you arerecognized by search engines and rank high in results is to create a website that has unique keyword rich content. A good place to start when making sure your website has keyword rich content, is...

Older Posts
10 Tips for Creating an Unbeatable User Experience for Your E-Commerce Website 10 Tips for Creating an... By Federico Einhorn
Posted on October 26, 2015
4 Defining Characteristics of a Website Google Will Love 4 Defining... By Federico Einhorn
Posted on October 22, 2015
Create Keyword Rich Content and Rank High Create Keyword Rich... By Federico Einhorn
Posted on October 19, 2015

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