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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

How Internet has changed things and how you can make it BIG

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How Internet has changed things and how you can make it BIG
Do you remember the times when the Internet still wasn't big and all the marketing efforts mainly meant expensive advertisements? It was like companies trying to fight for getting the best TV program's schedules for releasing a short advertisement. And of course, big companies had advantage over the little ones in terms of money. Now all of that have changed. And is still changing. The Internet had changed the way people make business and how they grow. The essence and strategical thinking remains but there are new tactics and new players. In today's world, if you are starting up a company and want to make it big, you actually can. According to Internet Live Stats, which is a site that shows all statistical data relating to Internet used by people around the globe, around 40% of the world population has an internet connection today, this is a bit more than 3 billions of people. Only in 1995, these number was less than 1%. So, in 10 years things have changed...

The power of a legion of fans and what it can do for you

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The power of a legion of fans and what it can do for you
Probably you have seen, a couple of weeks ago, the pretty successful “Exploding Kittens Cards Game” campaign on Kickstarter created by Elan Lee, Shane Small and Matthew Inman, famously known as The Oatmeal. From a US$ 10,000 initial goal, they have successfully pledged over US$ 5,000,000 at the moment and still have 16 days to go! We are almost pretty sure that if a totally unknown person would have created some similar cards game, it wouldn't have collected those millions, maybe not even one. So, that makes anyone think… Why some -apparently- simple cards game have pledged so much money in such a short period of time? What kind of sorcery is this? What is the secret ingredient?! Well, the answer is very simple: The Oatmeal. It is pretty awesome what a legion of fans and followers can do. Seriously. And that fact makes me recall the Kevin Kelly’s post in 2008 about having 1000 True Fans. Yeah, sure, this doesn’t sound like a big deal, huh?...

5 Tips to Target Audiences That Convert

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5 Tips to Target Audiences That Convert
In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd. Optimization If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...

How to Close More Internet-Based Leads Over the Phone (With Examples)

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How to Close More Internet-Based Leads Over the Phone (With Examples)
It's a great feeling when your current online marketing campaign begins to bear fruit and the phone starts to ring. But it's how you act after you answer the phone that could spell the difference between a closed lead and a lost opportunity. The following will take you through a typical call beginning to end, with the end result being a closed lead. If you're waiting for your online marketing campaign to produce results or if it already has and you have a phone-close-rate of little-to-none, the following should help. Here is exactly what do the next time someone calls after finding your business on the Internet. Pick Up and Smile It sounds frivolous, but if you're having a bad day and your caller manages to feel your bad mood over the phone, the person is not going to have a very good or memorable experience. On the other hand, if you can manage to smile - even if you have to fake it - the person will hear that smile over the phone and the conversation...

48 Major Google Penalties You Can't Ignore! And How to Fix Them

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48 Major Google Penalties You Can't Ignore! And How to Fix Them
If your website is penalized by Google, then it is difficult to identify the problem. Google does not notify website owners of penalties. With the new Google core algorithm updates going into effect each month, it is difficult to understand which of the new updates have had an effect your website. The best way to clearly identify a Google penalty is by watching rank in search and traffic per page. You can also recognize a penalty if you search for the core keywords of your website's niche and your website does not show up in search results. There Are No Magical Solutions to Prevent these 48 Google Penalties Many SEO companies use black hat, gray hat, and even old white hat techniques to artificially manipulate website rank on search engines. Over 90% of these systems fail because they are based on finding loopholes within the core Google algorithm and then exploiting them for quick, albeit short-term, results. As soon as your page rank suffers, these SEO companies...

Boost Your Online Reputation Using LinkedIn Publisher

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Boost Your Online Reputation Using LinkedIn Publisher
Are you looking for some new and innovative marketing tools to increase your brand awareness on LinkedIn? Try using the latest LinkedIn with Publisher platform that can help in providing access to a larger target audience, while enabling you to build solid reputation and giving greater exposure to your online content. How can Publisher provide en edge to your growing business? Did you know that by posting blog posts on LinkedIn with Publisher can make your content highly searchable through keywords by your target users? Besides, it gives you a great opportunity to showcase your talent and expertise in a niche area of business that is really huge for content marketing. Imagine both your followers and connections can view your published posts, just like Facebook. Besides, if your post has high number of viewers, then it may be chosen by the LinkedIn’s newsreader-Pulse where you can get more number of views, comments and shares from your target audience. Just...

How to Update Your Website During the 2014 Google Updates

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How to Update Your Website During the 2014 Google Updates
As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality. Google 2014 Updates: Hummingbird applies to mobile devices. Panda 4.0 redefines your websites authority on the internet. Payday 2.0 seeks to eliminate payday loan spammers and related content spam. Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup. Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them. Lets look at how the Google 2014 Updates affect...

Microsoft to Improve Twitter Integration with Bing Search

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Microsoft to Improve Twitter Integration with Bing Search
For some time now, Microsoft has been in a partnership with the world's third largest social networking website Twitter to display Tweets along with the search results in Bing. Microsoft recently announced that they would be improving Twitter integration with the world's second most popular search engine to provide a more useful and engaging experience for its users. Microsoft takes a number of ranking factors into account when displaying tweets in the search results, such as the number of re-tweets, the age of tweets, tweet quality and the verification status of the user's profile among others. Most of the changes have already gone live, providing things like hashtag and username suggestions, depending on the syntax entered. New Features of Bing's Twitter Integration A number of new features have recently come into effect with Bing: If users are looking for the latest news or gossip pertaining to a particular celebrity or Twitter account,...

How To Convert Your Visitors Into Customers Using Powerful Copywriting

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How To Convert Your Visitors Into Customers Using Powerful Copywriting
Does your website get lots of traffic with high number of visitors and you want to convert them into potential customers? Most online companies are able to attract many visitors to their website but unfortunately they are not persuasive enough to turn them into regular customers. For the success of any marketing and branding efforts, it's not the numbers that matter as much as the quality of visitors who are truly interested in buying your products. Let's see how we can utilize web copywriting effectively for this purpose to generate more leads for your business: Start quality blogging to convince visitors Blogging can be a powerful and valuable marketing tool to reach across your target audience and create high levels of engagement with your customers. They help you to establish authority and build a unique identity for gaining trust and loyalty of your customers. Start blogging and engage your readers with content that they can easily relate and...

Major Changes Coming to Google Authorship

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Major Changes Coming to Google Authorship
Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25. The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...

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