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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

Bill Gates Believes Bing is a Better Product than Google, But is It?

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There is no writing a headline for this news story that wouldn’t result in most readers thinking “duh.” Telling the world that Bill Gates believes Microsoft’s search engine Bing is a better product than rival Google, is like telling the world Steve Jobs felt the iPhone is a better product than a Samsung Galaxy S III. Gates, the richest man in America, founded Microsoft along with Paul Allen and served as the executive chairman of a company that went on to become the largest personal computer software company in the world. Gates no longer serves as the executive chairman for Microsoft, though he does retain a position as a non-executive chairman, but that hasn’t stopped him from promoting the company’s Bing search engine. Although he now devotes his full attention to the Bill & Melinda Gates Foundation, that didn’t stop him from boasting about Bing’s superiority in a recent “Ask Me Anything” conversation on...

How To Make Money Online Without Selling Anything On Your Website

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How To Make Money Online Without Selling Anything On Your Website
You don't need to pitch your products and services to sell them. That might sound incredible, but it's a strategy that some businesses employ and they're cleaning up, big time. For example, while investment research firm Casey Research does have sales pages for its newsletters, much of the "selling" is actually done through editorial pieces. e-Commerce sites can take a tip from this, and other, companies that employ a similar strategy. It will increase traffic to your site, boost sales, and earn the trust of your visitors more than an outright sales message. Tell a Story One of the best ways to sell is to tell a story. Get away from telling users how great your product is. Instead, earn their trust by telling a story. The story should incorporate a problem that you know for a fact that your readers are having. Then, the story should illuminate a solution - a generic solution - to the problem. Finally, the story should demonstrate how...

Mobile Devices Gaining a Greater Share of Search Clicks

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Mobile Devices Gaining a Greater Share of Search Clicks
A recently released report from Marin Software has found that searches conducted on mobile devices are gaining more and more ground against their desktop and laptop competitors. The report was released this week and included data from 2012; data which suggests that by the end of 2013 mobile searches will account for one-third of paid-search clicks online. The study collected data from 13 regions of the globe, including the U.S., UK, Europe, Australia, and China.The report from Marin Software was entitled “The State of Mobile Search Advertising in the World,” and looked at paid-click, Cost-per-Click (CPC), and conversion trend data from around the globe with a particular emphasis on the mobile sector. What Marin found was a steadily increasing trend, in the U.S. in particular, toward mobile devices in online search clicks and spending.From January to December of last year, Marin found a 9.2% increase in the share of clicks from mobile devices from 14.2% up to 23.4%. The...

Google Still Allows Paid Links to Influence Rankings, Despite Protestations

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Google Still Allows Paid Links to Influence Rankings, Despite Protestations
Optimistic SEOs all believe that Google's message is consistent: meritorious links win the day. Content is king. Play by the rules, and you will be rewarded. Blackhat SEOs believe the opposite - that Google is pragmatic in allowing some paid links to influence search results while punishing other companies who use them. Officially, Google tells us that paid links are a one-way road to nowheresville in the search engine. However, there is evidence that Google allows spam to make it through - despite its much-touted Panda and Penguin solutions. Proof That Google Allows SERP Manipulation Our site specializes in sending traffic to other sites - a service that, arguably, a lot of webmasters need. Last month, we noticed a significant drop in traffic: While this could happen for any number of reasons, we decided to look into the problem a bit further. What we discovered shocked us. Another site had taken our spot in the SERPs for one of our keywords using less...

5 reasons why Google PR isn't relevant anymore

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Google PageRank is an algorithm developed and used by Google to determine the popularity of a website based upon the incoming links, as compared to other similar pages. It is assigned in the number from 0 to 10 with 0 being the lowest and 10 being the highest PR. It shows how reputable a webpage is as per Google’s quality guidelines. The quality, quantity of incoming links for the website, number of outgoing links per page, the visibility of links and their position on the linking page are a few factors which determine the site’s PR according to Google PageRank. However, due to the ever-changing search engine algorithms, it has become harder than ever to know what works and what doesn’t. There has been no “one size fits all” SEO or internet marketing strategy that actually works. There is a heated debate going online regarding the importance of Google PR. Many consider it to be important whereas others don’t consider it to be important for...

Yahoo to Display Google Ads

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Yahoo to Display Google Ads
Yahoo and Google have rarely seemed to have a particularly friendly relationship, especially in regards to the ad business for their respective search engines. However, the two companies announced yesterday that Google would be providing relevant display ads for Yahoo sites worldwide. This agreement is not exclusive, and Google will not be the only company providing ads for Yahoo. The fact that it is one of them, though, is a major development in the relationship between the two companies. Yahoo and Google created significant waves in the SEO community in the middle of 2012, when the two companies discussed forming a more close-knit advertising relationship. In fact, one possibility that was discussed was that of Google essentially handling all of Yahoo’s advertising duties for them. A deal this extensive never materialized, but the somewhat more scaled-back agreement the companies just announced indicates that the lines of communication are still open...

Latest AdWords Updates from Google Target Multi-Platform Campaigns

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Latest AdWords Updates from Google Target Multi-Platform Campaigns
It was only a matter of time before the mobile marketplace started to dictate the terms of online ideology. Gone are the days when desktops and laptops where king and everything was tailored to those platforms first. On February 6, 2013 Google announced sweeping changes to its AdWords program designed to make it much easier for advertisers to target their campaigns to various search platforms. The increasing prevalence of tablets and smartphones is resulting in more and more searches being conducted by individuals who are on the go. The number of people connecting to the Internet from a mobile device is starting to surpass the number connecting at home on a desktop or laptop. The statistics are there to prove it as well. Consider the following statistics as of 2012: 75% of emails opened, 60% of Facebook posts, and 90% of Tweets originate from mobile devices 75% of consumers prefer mobile-friendly sites 1 in 8 page views originate from mobile...

Google Warns Small Businesses about Shady SEO Reviews

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Google has announced via a major Google Groups post that it has significantly updated its approach to the reviews that appear on Local pages. In addition to ramping up its relevant spam detection algorithms, Google also provided a list of guidelines for entrepreneurs and SEO professionals to ensure that their businesses are not penalized on Google+ Local. The most important of these guidelines, as far as Google is concerned, appeared to be a recommendation that business owners steer clear of SEO companies that promise positive reviews. The release stated, “Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies – and we’ll take them down.” However, many of the other changes announced in the update could impact businesses that had no idea they were doing anything Google would not like. For example, according to the new guidelines, Google will...

Google Enhances Reporting Metrics for AdWords for Video

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Google Enhances Reporting Metrics for AdWords for Video
The heart of any good online advertising is a solid understanding of the target market. It can be difficult early on to identify the target market and tailor future campaigns toward this group, but with the right tools it is becomes easier to identify who is interested in your site and who isn’t. Google is helping webmaster by enhancing the reporting metrics offered through its AdWords for video system. What is AdWords? AdWords is the flagship marketing and revenue source for Google. Webmasters can use Google’s AdWords service to gain advertising exposure for their website, services, and/or products. Google then places ads for relevant content within a site based upon the audience visiting the site or related products and services. The service works on a pay-per-click basis and provides site owners with a revenue stream based upon the exposure of their site. Webmasters get the help of Google in enhancing the exposure of their site, while...

Shhh... The Secrets of Google Panda: What you need to know

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Shhh... The Secrets of Google Panda: What you need to know
Don’t know the answer to a question, just “Google it!” Google has certainly made a name for themselves as one of the top ranking search engines in the modern world. Providing millions of people all over the globe with the ability to navigate the internet effectively to gather any tidbit of information one could possibly think of, Google has it all covered. But when you type in your keyword and hit “google search,” what guarantee do you really have that the websites you’re being directed to do indeed feature the latest and most accurate information? Well, that’s where Google Panda steps into the spotlight. Google Panda, named after Google engineer Navneet Panda, was launched on February 24th of 2011. Using a type of artificial intelligence in algorithm form, Google Panda’s targeted purpose was to reconfigure the ranking of websites, boosting high quality and purposeful content sites up the list while demoting low quality ones....

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