But first what is evergreen content? Honestly, it has nothing to do with the color or even trees for that matter. SEO content that stays fresh and relevant throughout the test of time is called evergeen content. Regardless of the up and coming trends and developments in the world, evergreen content still provides something of value to a lot of audiences. So if you are content writer then ensure that the web content that you write never grows brown.
An example of evergreen content in an SEO blog would be the frequently asked question, “What is the definition of SEO”. The relevance of the definition of SEO would never change over time. It would always be helpful to the newcomers in the industry. On the other hand the topic, “What are the current SEO best practices” would not be an example of evergreen content because every Google algorithm change necessiates a change in SEO strategy. That is in a nutshell the definitioin of evergreen...
For those who thought the mobile market would never dictate terms for desktop Internet usage, Google has just proven the mobile market can do just that. As tablets become more and more prevalent in homes and businesses, consumers can expect to see the best of a tablet experience set the terms for desktop interactions in the future. Google, the king of Internet search engines, has just rolled out a new and improved look for its Image Search that borrows from the look and feel tablet users already experience.
The Old Process
Google’s desktop Image Search has been the same for years now. The old process required users to go through multiple steps in order to view the images yielded in the results of its Image Search program. After entering a search term, users were presented with results in a scrollable list. At this point users could hover over any image they wished to see in order to get a bigger “preview” image.
As users scrolled...
Blog Much? Anyone who owns a blog knows that creativity and consistency are keys to captivating readers and keeping subscribers yearning for more. But is there a process that can come to the rescue when you hit your creativity wall and still need to boost your affiliate marketing numbers? Of course! Here are 5 easy steps that will help you skillfully write riveting blogs that will appeal to your reading audience and increase the marketability of your site.
Hook, Grab, and Reel
See! You wanted to keep reading just to find out what in the world this paragraph was about. That means it worked. Grabbing your reader’s attention with a catchy and enticing title is your first step. If you don’t get them interested in the first three to five seconds of reading your blog, you run the risk of them clicking right onto another site. Using action verbs and familiar sayings often interests readers and heightens curiosity. Remember, grab them from the...
Exact match domains (EMD) manipulation should be officially dead, according to Google. It used to be that you could give yourself an edge in the search engines if you purchased a domain that was an exact match of your desired keyword. So, for instance, if you wanted a site all about bandogs, your target keyword would be "bandogs." Your URL would be "bandog.com." It used to be that having this type of website would push you higher in the search engines just because your domain name was an "exact match." No more.
Google has fixed this issue and promises that EMDs are no longer given the weight that they once were. However, what about keywords in the URL. For example, let's assume you have a site about dogs. One of the pages on your site is about bandogs. So, you might have a URL structure that goes something like this: www.mydomain.com/?p=123 or mydomain.com/the_date/bandogs. The first URL structure is common on default Wordpress installations....
If you are like most business owners, the quest for leads is unending. After all, if people who are interested in possibly becoming customers do not learn about your business, they will never spend money with you – making it hard for your business to thrive, to say the least. Fortunately, there are a wide variety of available means by which you can collect leads. This ebook discusses several of the options that can potentially have the most impact on your long-term success.
Using Mobile Marketing to Capture Leads
Mobile marketing campaigns enable marketers to reach their target audience with a tremendous level of precision, maximizing the return from the money they invest in ads. They accomplish this by selecting consumers based on specific requirements, such as their mobile phone carrier, their device manufacturer and their location.
Mobile advertising is an easily accessible strategy for even small businesses; however, that does not mean it...
Social media kingpin Facebook announced on January 15, 2013 the release of a massively upgraded and expanded new search tool: Graph Search. Unlike the relatively weak search functionality found on Facebook previously, the new Graph Search is expected to potentially make Facebook a major player in the search engine arena – an arena that is ruled, of course, by Google. This could have a major impact on companies that rely heavily on search engine optimization as a promotional tool since Graph Search will theoretically provide a new, different and very powerful way for individuals to research businesses online.
However, Facebook executives made it clear during the announcement of this product that it was not designed to function as a broad internet search engine; instead, it is designed to focus on the details of information and content already found on Facebook. Nonetheless, since most major search engines have been attempting to include a more social...
SEO professionals and webmasters often pay a great deal of attention to Google in their SEO efforts, so other search engines such as Bing or Yahoo get left by the wayside. However, if you truly want to maximize opportunities to increase traffic and website conversions, it’s important to take into account all guidelines set by each search engine.
Recently Bing launched its own webmaster guidelines, which offers a basic roadmap to follow if you want your content to index or rank high in their search engine. Some of the highlights include:
Rich, engaging content - There’s that big “C” word again, which has and always will always rule the internet. If you’re not producing unique content that provides visitors with what they’re searching for, you may as well not have a website. Bing says that websites that are thin on content, contain mostly ads, or redirect visitors to other websites too quickly will not rank high. This is...
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank.
What Is Google Author Rank?
Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...
Bloggers, techies, webmasters, and writers alike are all familiar with the world of Search Engine Optimization (SEO). The SEO world has been in a state of transition through much of 2011 and 2012 as SEO professionals adjust to changing algorithms and tactics. There is a new shift on the horizon for SEO professionals in 2013 and it doesn’t involve any of the changes to Google’s ranking algorithms.
No, this shift offers SEO professionals a chance to flex their brains and test their knowledge in the field of mobile technology. More specifically, there is an increasing demand for SEO-style talents in the emerging field of App Store Optimization. ASO, as it is known, refers to the method of developers optimizing their apps for the mobile stores on iOS and Android.
Just as writers and web developers will optimize a website with particular keywords to ensure a higher ranking and placement on search engines like Google, Bing, and others; app developers are struggling...
Are you using press releases to get backlinks to your website? That technique may not work anymore says Matt Cutts of Google. On a post in the Google Webmaster Help forums, Matt says:
“I wouldn't expect links from press release web sites to benefit your rankings, however.”
The use of embedded links in press releases has been used for many years to help a website rank high in the search engines. Because press release directories tend to have high pagerank and they are considered "trusted" sites by search engines, a link from a press release can send a great deal of link juice to a website.
In the world of SEO, there are people who are going to ruin it for the rest of us. The internet is filled with junk press releases that are used solely for backlinks and now we're left to filter out the junk from real news. It’s surprising the number of online marketing agencies out there who solely use press releases to build...