Google has beat the drum for years that keyword stuffing absolutely won't game its search engines. That's difficult to take seriously sometimes, since anomalies still pop up here and there. Take Apple stock. Late last month, Apple was showing up in Google Finance when users typed the word "sell" into the search engine. Google said it wasn't deliberate but that there was an explanation - keywords.
Wait, keywords aren't supposed to game the search results. Yet, Apple's problem, according to Google was that, "our algorithms seem to be keying off of the words “sell” and “sells” in the description of this very popular stock symbol. We’re working on how to adjust things so it doesn’t happen anymore." Here is what Apple's description looked like prior to the fix:
and here is what it looks like now:
Notice the keyword changes? What's...
According to Rand Fishkin, anchor text isn't dying. It's getting a makeover. For years, the way to "get ranked" was to use backlinks to a particular page. The king of links was the anchor text. The site with the most backlinks won. Then, Google got a little smarter. It started looking more closely at websites that linked to each other, and where sites were being linked from. It was eventually able to reverse-engineer sophisticated link farms. Clearly, enough people had figured out how to game the system that Google had to do something.
What it eventually did back in 2011 seems to have gone somewhat unnoticed by a lot of folks. Namely, Google started shifting emphasis away from anchor text. Where, then, would new focus be placed. Google needs to use some kind of information to rank websites doesn't it? Of course. This is where Fishkin's prediction makes a lot of sense.
He believes that Google will start placing more and more emphasis on...
According to Pew Internet and American Life Project, e-book reading is growing. Over the past year, the number of people who read e-books has gone up from 16 percent to 23 percent. These figures reflect all Americans age 16 and over. Printed books are, likewise, taking a hit. People reading physical books over the last 12 months has declined from 72 percent of the population to 67 percent.
Overall, the number of book readers in 2012 accounted for 75 percent of the population aged 16 and over. This represents a marked shift in the way people consume content. That's good news for you if you're into self-publishing.
Most people are willing to pay money to get website traffic. What about making other people pay you? Sure, you have to pay to promote an e-book, but those people purchase your book, and the margins can be quite high on something like that. Even if you're paying $2 per lead, a book costing $10 or even $15 can easily make up for any costs associated...
You've paid through the nose for website traffic. You've purchased from reputable PPV and CPM companies. You've written killer ads, and even paid for pop-up and pop-under ads. None of it mattered because you couldn't convert any of it. You sit and watch your Google Analytics all day. Nothing. No sales. No affiliate checks this month. What's wrong? In a word: conversion.
Conversion: What's That?
Most websites focus on getting more traffic. If the site has 1,000 visits, the company wants 2,000. Once that goal has been hit, the company wants 3,000. What about conversion? If you're selling 10 percent of the people that land on your page, you're doing well, but why not go for 20 percent? Actually, why not shoot for 100 percent conversion? Then you wouldn't need 5,000 every month to make 500 sales. You'd need 500 visitors. Of course, 100 percent conversion is a bit unrealistic, but the idea is not. You should shoot for...
Many webmasters believe that the company's website will only be viewed (or primarily viewed) by desktop or laptop devices. It's understandable. In the history of the Internet, users have primarily been confined to large screens. However, in recent years, the shift has been towards mobile users.
A recent YP (yes, Yellow Pages - they're still around) report revealed that there were 350,000 more local searches every day across the YPSM local ad network compared to the prior year. What's more, 30 percent of all searches were made by mobile users. It's a growth of 25 percent. The sector that saw the greatest increase was industrial manufacturing. An unlikely candidate, but it is what it is.
Party planning, medical services, maintenance and cleaning services, dentists, building contractors, physicians and surgeons, legal services, and moving and storage were all categories that grew in 2012. YP runs the largest local ad network in the...
Link building is a very important SEO activity. If you have thousands of authority websites pointing back to your website, you are more likely to improve your position in the SERPs (Search Engine Results Pages). As a result, most people attempting to improve their SEO will spend a lot of time building links. Here are five things that you should always have in mind when you start building links back to your website.
1. Build Links from a Variety of Sources
Many people simply focus on the number of links that they build back to their websites. However, you should also be thinking about the diversity of your link portfolio. There is growing evidence that websites are more likely to enjoy better rankings in search engines like Google if their links come from a wide range of sources.
This means that you should attempt to build links from blogs, websites, directories, press releases, video sharing sites, articles, and social media sources rather than just...
Often times it is the smallest errors on our websites that have the biggest impact on our sales and search engine rankings. They are rarely something complex but are most likely very easily solved. Therefore it would be foolish not to pay attention to those errors and make sure that our online business is not ruined by a stupid typo and a slow page speed.
Make sure that you do not have those crawl errors where links on your site is leading nowhere. By login in to your Webmaster Tools, you will be able to see those errors, which makes it much easier to find the problem and fix it.
Slow Page Speed
A slow loading page can cause visitors to leave your site as quickly as they came. Don’t lose potential sales on a slow page speed. Optimize your site and make sure that it loads fast and effortless, which will create a much better user-experience.
If your website is reachable on more than just one URL such as the www...
Generating traffic to a website is the million-dollar question. If it were easy, everyone would be doing it. In fact, an entire industry has sprung to life over the last 10 years promising to do just that: get you an unlimited stream of traffic to your website. Most of the SEO firms out there are promising inflated results. The reality is that neither you, nor a marketing company, can guarantee you any kind of organic ranking. Even the best reverse engineered plan is subject to change tomorrow. The elephant in the room is this: SEO firms tell you it takes a long time to get rankings, yet they simultaneously say they can adapt to any changes in the search engines' algorithms.
Presumably, the reason it takes so long to get the initial ranking in the SERPs is because you have to figure out what makes the search engine tick (i.e. its algorithm), comply with the rules to get indexed, and then spend a lot of time following the best practices that will earn you...
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before.
In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...
Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part.
What are quality links?
With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links.
Many people do know how to simply get...