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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

How To Generate Website Traffic On A Budget

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How To Generate Website Traffic On A Budget
Generating traffic to a website is the million-dollar question. If it were easy, everyone would be doing it. In fact, an entire industry has sprung to life over the last 10 years promising to do just that: get you an unlimited stream of traffic to your website. Most of the SEO firms out there are promising inflated results. The reality is that neither you, nor a marketing company, can guarantee you any kind of organic ranking. Even the best reverse engineered plan is subject to change tomorrow. The elephant in the room is this: SEO firms tell you it takes a long time to get rankings, yet they simultaneously say they can adapt to any changes in the search engines' algorithms. Presumably, the reason it takes so long to get the initial ranking in the SERPs is because you have to figure out what makes the search engine tick (i.e. its algorithm), comply with the rules to get indexed, and then spend a lot of time following the best practices that will earn you...

The New SEO Rules - Any Online Marketer's Nightmare

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The New SEO Rules - Any Online Marketer's Nightmare
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before. What Happened? In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...

How to Go About a Quality Link Building Exercise

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How to Go About a Quality Link Building Exercise
Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part. What are quality links? With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links. Many people do know how to simply get...

How to Increase Your Click Through Rate

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How to Increase Your Click Through Rate
Do you have ads on your pages but never get any clicks? This is a problem for many people and if you rely on the money you get through these ads, it can be extremely frustrating when your click through rate (CTR) is 0,5 percent or lower. Read through this article and learn some simple things you can do to increase your CTR and get more money from your hard work. CTR Factors Traffic Before you can get any clicks you need to have traffic. If you do not have traffic to your website, it will be completely impossible to earn any money until you learn some SEO and work on promoting your website so that you can get on the front page of Google, where people are more likely to find you. But maybe your problem is not traffic. Maybe you get a great amount of page views and unique visitors to your site each day, but none of them click your ads. If this is your problem, you should proceed to the following steps and see what you can do to turn this...

Preparing for Google's Penguin 2.0: How to Protect Your Traffic

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Preparing for Google's Penguin 2.0: How to Protect Your Traffic
Google has risen to Internet dominance by capitalizing on both business savvy and game-changing innovation. From the very beginning, Google has built its brand around offering higher quality search results than its competitors. With this trendsetting user experience in mind, the search engine powerhouse released the “Panda” update to its algorithm. This drastic modification to Google’s internal workings served as a catalyst for the world of Internet marketing and SEO. Those making a living from online marketing found themselves facing a new reality. On April, 24th Google released another algorithm change also named after an adorable creature. The Google penguin update sent another strong message to the SEO community, one that made it crystal clear that quality will always overshadow the skilled exploitation of loopholes. Shortly after the internet community started to fully register the effects, Google's Matt Cutts announced that Penguin 2.0 would...

Why Did Your Google Ranking Drop?

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Why Did Your Google Ranking Drop?
There are different reasons why a website or web-pages can drop in there ranking, and this article will explain some of them. First you should make sure that your site was not banned from Google. To check this, you can simply do a Google search and type in site:www.your-site.com. If your site has been banned, there will be no results and nothing will appear. If your pages are still listed in Google but just removed from their previous locations, they will appear in the search. So if your site is still in Google, but is located at a much lower spot than before, your site may have been penalized. If you go to your Webmasters Tools you will be able to send in a reconsideration request, where you have to write down all of the things you have done that may have been in violation to the Google Guidelines, and what you have done to fix the problem. The Google team will then look through your request, and if your sites were in fact penalized, they will...

How to Lower Your Bounce Rate

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How to Lower Your Bounce Rate
If you have a trouble holding on to your visitors, there are ways you can improve your site, so that your visitors will stay for longer than just two seconds, and view more than just one page. Your bounce rate gives you a percentage of the people that leave your website after only viewing one page. That, combined with the average time spent on your site, will give you a pretty good picture of what people think about your site. You can see your bounce rate and the time they spend on your site in Google Analytics. If people leave your site after only viewing one page, it should tell you that your site does not give people what they are looking for. One factor that could cause this high bounce rate is, if your title does not match your page content. So if you call a page “how to get rid of bedbugs” and your site talks a lot about bedbugs but never really how to get rid of them, your visitors will feel cheated and leave your site immediately. An...

SEO Copywriting: Forget About the Search Engine

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SEO Copywriting: Forget About the Search Engine
Much virtual ink has been spilt on the topic of SEO copywriting. However, sometimes website owners seem to forget that SEO copywriting is about copywriting first and foremost. Search engine optimization is important, because if a website can't be found, its content won't be read, but a website with over-optimized content won't appeal to online readers. Over-optimization became a big problem that was affecting the quality of Google Search results. That is why, earlier this year, the search engine company released two important updates, namely Panda and Penguin, that would ensure quality results for Google users. Many websites were penalized, or “Pandalized”, under the new regulations. Many of you will have come across web content that was obviously written with certain keywords in mind. One of the main hallmarks of bad SEO copywriting is repetition. This type of content gives SEO copywriting a bad reputation. Most of these texts...

How to Create Viral Content

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How to Create Viral Content
Publishing original content is an important part of your marketing strategy. If your content goes viral, it takes on a life of its own, being shared, talked about and gathering natural backlinks with very little effort. Getting your content to go viral, however, is no easy task. With enormous competition for the attention of Internet users, your content must stand out from the crowd. While it is difficult to predict how popular your marketing efforts may be, there are things you can do to increase the chances of your content going viral. Do something outrageous Many of the most popular online videos include crazy stunts or outrageous behaviour. Videos that shock and surprise viewers are among the most shared of all. This doesn't mean that you have to do something dangerous or illegal; ordinary situations can be made to shock and surprise by the addition of an unexpected element. Make people think Posing open questions, asking...

How to Prepare Your Website for a Traffic Surge

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How to Prepare Your Website for a Traffic Surge
It’s a problem that all website owners wish they had – too much traffic. However, if you are ill-prepared for this wonderful dilemma, it could be disastrous for your business. There are many things that cause a surge in traffic. Maybe you create a particularly interesting or engaging piece of content and it goes viral. Or what if Bill O’Reilly mentions your business or product on Fox News? The result could mean an influx of visitors clamoring to get to your site. And did you know that most small business websites are not prepared for even as much as a 200% increase in traffic? Whatever the reason for your increase in traffic, it pays to prepare your site ahead of time to handle the load. Here are a few tips to ensure that your site is equipped to handle higher-than-usual traffic surges: Create a mobile or light version. Decorative elements are great for professional branding and design but combine those flashy elements with heavy...

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