The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you.
When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website.
Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers.
1. Keep It Simple
A busy home page can quickly turn readers off from your site...
Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world.
1 – Domain...
Online business and Internet marketing are the most talked about things in the world of modern business. With so much hype, it is hardly surprising that many newcomers to online marketing regard the whole thing with suspicion. Knowing what to believe and what not to believe is essential when it comes to making a success in the highly competitive world of online business. However, if and when you do succeed, the rewards can be great and, for those who are successful, the freedom afforded by a location independent, Web-based income is the greatest boon of all. Before you jump into the world of online marketing with a little too much enthusiasm, however, consider these common myths.
1 – Online Business Is an Easy Way to Get Rich Quick
Easily the most common myth, you will often see and hear outrageous claims, usually from people selling get-rich-quick schemes, about how online business is easy and how it is the way to great riches in minimal...
If you own a website, you have probably been told countless times that traffic is absolutely vital to your success. Increasing the amount of traffic you get to your website will almost certainly increase your revenue, but there is another factor that is equally important.
Your conversion rate is discussed far less frequently, even though it has a great advantage. To get more traffic will take time or expense, whereas you can make some small tweaks to your website and see the results almost immediately. Here are 7 of the most important ways you can impact your conversion rate and, in most cases, earn more money.
Gain trust and credibility
Whether you are selling your own product, operating as an affiliate or earning revenue through advertisements, one of the most important factors to consider is trust. If a visitor lands on your website and does not trust you, they will probably leave very quickly.
To gain credibility quickly you can begin by...
There is an increasing business presence on Facebook in the shape of companies and brands that are actively engaging and interacting with their target audience. But what many business owners don't realize when they start out with Facebook marketing is how difficult it is to get your posts to appear in fans' newsfeeds.
Just like Google, Facebook uses complicated algorithms to calculate the relevancy of a post to the user. So, to increase the visibility of your posts you need to do a little Facebook optimization. There are currently two ways of achieving greater visibility for your posts on Facebook: the paying method and the free method. Let us take a look at the free method first.
Facebook uses four main attributes to determine if a post will end up on a user's newsfeed.
When a fan responds to your posts on a regular basis, then you have affinity with that fan. The more interaction there is between your page and your...
The first page of your website is your best, and sometimes only, opportunity to make a brilliant first impression. Great homepages keep visitors around for a while, to browse your site and increase your sales. On the other hand, poorly designed homepages make users run for the hills – or another, better website. If you want to know the secrets of how to make your homepage stick the landing of a great impression on your visitors, then you need to review these five essential tips.
No. 1: Define and Know Your Goals
Your homepage needs to be a clear, definitive picture of you and your business. Consider your personal style. What kinds of website do you like best: fun and artistic or organized and technical? Visit some websites you like best and use them for inspiration. Draw some homepage concepts on a sheet of paper. Have fun with it.
From here, define your goals before coding a single script or manipulating a single pixel. Write down how many pages...
The Google Penguin update penalizes websites that misuse SEO. Examples of these so-called black hat SEO techniques are using unnatural links and stuffing web pages with keywords. These are both techniques that were designed to mislead Google and to boast website ranking in an unnatural way.
While at first glance Google Penguin seems like the perfect update for promoting white hat SEO by encouraging website owners to stick to the rules, these updates have an unexpected downside. SEO experts are calling this downside negative SEO. Negative SEO is the application of black hat SEO to affect the website ranking of a competitor's website!
Unnatural Links and Black Hat SEO
Unnatural links are an extremely useful commodity for the application of negative SEO. Whereas with black hat SEO website owners had to buy links for their own website, now they can buy links for competitors' sites. Doing this will increase the chance that a...
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing.
Claiming Your Brand and Setting up Your Twitter Account
Claiming and protecting your brand or business name on Twitter is something you should do as soon as...
Were you struck from behind by Google's recent “Penguin” update? If you're one of the thousands of web masters, marketers, and SEOs who were penalized heavily by this recent algorithm change then you will want to find a way to recover. In this article you are going to discover the most powerful “insider secret” that will help you to beat Google's Penguin update. Not only will you be able to recover lost rankings and traffic, but you will also build your online business into something stronger than it ever was before.
The most shocking fact about the Penguin update of April 2012 is that it came as no surprise for those in the know. Anyone who had been following trends in Google's search algorithm (or anyone who had kept their finger on the pulse of the SEO community for that matter) had been preparing for such a change for quite some time. This isn't because there is some privileged syndicate who get advance access to...
If you operate a website or internet business, or plan to in the future, one of the issues probably foremost on your mind is that of how to attract traffic to your site. If it is not uppermost in your mind, it should be. Traffic is the life-blood of your site.
For many site owners, particularly new ventures, the primary means of traffic is through organic search. The term “organic search” is used to describe the search results you get when you enter a search term or phrase into a search engine. It is also referred to as natural search.
One of the key elements of organic search is that it is free. It is traffic which you do not have to pay for, as opposed to that which is created through advertising. Another important aspect of organic search traffic is that, in most cases, it is relevant to the subject matter of your site. In other words, it is “targeted traffic.”
Targeted traffic is visitors that are looking specifically for what...