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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

An SEO Blueprint For Small Businesses

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An SEO Blueprint For Small Businesses
As a small business owner, you're busy managing the day to day affairs of your enterprise and may find that you have little time to manage your website. Such neglect is understandable if most of your customer transactions are completed face to face, and your website serves mostly as an informational portal for your clientele. For everyone else, a website can be an important business generator, a way for you to win new customers. However, to shine online you need to connect with people and one certain way to do that is by following a proven search engine optimization blueprint for your small business. 1. Easy to access. Your SEO blueprint begins with having a website that loads quickly, is easy to access and has clear navigation instructions. Navigation tabs should be placed where everyone can see them -- above the fold. Your site should make use of corporate style sheets or be based on a content management system platform such as WordPress to give every...

5 Checkpoints for Effective Home Page Conversion

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5 Checkpoints for Effective Home Page Conversion
“Never judge a book by its cover” is a familiar English expression. Don't prejudge the value of something based solely on its appearance. Unfortunately, on the internet nothing could be further from the truth. First impressions decide whether visitors will stick around on your website or if they will quickly click on to something else. Because your home page is the first port of call for many visitors, it is important that the page draws them in. Here is how to check if your home page does just that. 1. The Attention Puller A good home page is a page where the designer has thought about the main tasks that visitors might want to do after first landing on that page. Which element on your home page attracts your gaze almost instantly? It should be the area where visitors can perform those main tasks. With this simple check you can quickly find out if the focus or attention puller on your home page is the right one. If not, then the attention...

Useful Tips for Successful Forum Marketing

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Useful Tips for Successful Forum Marketing
Internet forums can be a useful marketing resource for Internet entrepreneurs and online businesses. They provide a public platform for conversation, debate and all manner of information exchange. However, forums rarely exist primarily for the purpose of Internet marketing and there are some important rules and guidelines to consider before you start getting involved. More than a place for actual advertising itself, forums are a great medium through which to build up your reputation and get involved with the community surrounding your niche. The best thing about forum marketing is that it is completely free, so the return on investment can be exceptionally good when it comes to Internet marketing. Before you begin, consider the following tips and strategies to get the best results and avoid common mistakes. Do Your Research to Find Suitable Forums Finding the right forums for your needs means finding those which are part of the community surrounding...

Types of Social Media Services

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Types of Social Media Services
Almost everyone who regularly uses the Internet has some idea of what social media is, but many businesses and individuals hoping to make some money online are still unaware of its great importance in the world of Internet marketing. Social media barely existed a decade ago but now it is something that the majority of the world's Internet users use on a daily basis. Take Facebook, for example. Launched in 2004, it has now become the world's most popular social networking site with member numbers approaching an enormous one-billion – almost a seventh of the world's population! Many of those who are new to the scene of Internet marketing make the mistake of thinking of social networking solely as a way for people to keep in contact over the Internet. However, it is also one of the biggest, if not the biggest players in the online business scene. From Facebook business pages to live Twitter feeds offering news on a company's latest products...

4 Tips for Planning Website Navigation

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4 Tips for Planning Website Navigation
The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you. When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website. Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers. 1. Keep It Simple A busy home page can quickly turn readers off from your site...

How Much Does it Cost to Have a Website for Your Business?

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How Much Does it Cost to Have a Website for Your Business?
Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world. 1 – Domain...

4 Myths about Online Business

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4 Myths about Online Business
Online business and Internet marketing are the most talked about things in the world of modern business. With so much hype, it is hardly surprising that many newcomers to online marketing regard the whole thing with suspicion. Knowing what to believe and what not to believe is essential when it comes to making a success in the highly competitive world of online business. However, if and when you do succeed, the rewards can be great and, for those who are successful, the freedom afforded by a location independent, Web-based income is the greatest boon of all. Before you jump into the world of online marketing with a little too much enthusiasm, however, consider these common myths. 1 – Online Business Is an Easy Way to Get Rich Quick Easily the most common myth, you will often see and hear outrageous claims, usually from people selling get-rich-quick schemes, about how online business is easy and how it is the way to great riches in minimal...

7 Website Conversion Tips - How To Increase The Value Of Each Visitor

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7 Website Conversion Tips - How To Increase The Value Of Each Visitor
If you own a website, you have probably been told countless times that traffic is absolutely vital to your success. Increasing the amount of traffic you get to your website will almost certainly increase your revenue, but there is another factor that is equally important. Your conversion rate is discussed far less frequently, even though it has a great advantage. To get more traffic will take time or expense, whereas you can make some small tweaks to your website and see the results almost immediately. Here are 7 of the most important ways you can impact your conversion rate and, in most cases, earn more money. Gain trust and credibility Whether you are selling your own product, operating as an affiliate or earning revenue through advertisements, one of the most important factors to consider is trust. If a visitor lands on your website and does not trust you, they will probably leave very quickly. To gain credibility quickly you can begin by...

Getting Your Posts Noticed on Facebook: To Pay or Not to Pay

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Getting Your Posts Noticed on Facebook: To Pay or Not to Pay
There is an increasing business presence on Facebook in the shape of companies and brands that are actively engaging and interacting with their target audience. But what many business owners don't realize when they start out with Facebook marketing is how difficult it is to get your posts to appear in fans' newsfeeds. Just like Google, Facebook uses complicated algorithms to calculate the relevancy of a post to the user. So, to increase the visibility of your posts you need to do a little Facebook optimization. There are currently two ways of achieving greater visibility for your posts on Facebook: the paying method and the free method. Let us take a look at the free method first. Facebook uses four main attributes to determine if a post will end up on a user's newsfeed. Affinity When a fan responds to your posts on a regular basis, then you have affinity with that fan. The more interaction there is between your page and your...

5 Essential Tips for Designing an Effective Homepage

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5 Essential Tips for Designing an Effective Homepage
The first page of your website is your best, and sometimes only, opportunity to make a brilliant first impression. Great homepages keep visitors around for a while, to browse your site and increase your sales. On the other hand, poorly designed homepages make users run for the hills – or another, better website. If you want to know the secrets of how to make your homepage stick the landing of a great impression on your visitors, then you need to review these five essential tips. No. 1: Define and Know Your Goals Your homepage needs to be a clear, definitive picture of you and your business. Consider your personal style. What kinds of website do you like best: fun and artistic or organized and technical? Visit some websites you like best and use them for inspiration. Draw some homepage concepts on a sheet of paper. Have fun with it. From here, define your goals before coding a single script or manipulating a single pixel. Write down how many pages...

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