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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

Getting Started with Twitter Social Media Marketing

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Getting Started with Twitter Social Media Marketing
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing. Claiming Your Brand and Setting up Your Twitter Account Claiming and protecting your brand or business name on Twitter is something you should do as soon as...

A Stupidly Simple Secret to Smash Google's Penguin Update

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A Stupidly Simple Secret to Smash Google's Penguin Update
Were you struck from behind by Google's recent “Penguin” update? If you're one of the thousands of web masters, marketers, and SEOs who were penalized heavily by this recent algorithm change then you will want to find a way to recover. In this article you are going to discover the most powerful “insider secret” that will help you to beat Google's Penguin update. Not only will you be able to recover lost rankings and traffic, but you will also build your online business into something stronger than it ever was before. The most shocking fact about the Penguin update of April 2012 is that it came as no surprise for those in the know. Anyone who had been following trends in Google's search algorithm (or anyone who had kept their finger on the pulse of the SEO community for that matter) had been preparing for such a change for quite some time. This isn't because there is some privileged syndicate who get advance access to...

Getting Traffic Going Beyond Search

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Getting Traffic Going Beyond Search
If you operate a website or internet business, or plan to in the future, one of the issues probably foremost on your mind is that of how to attract traffic to your site. If it is not uppermost in your mind, it should be. Traffic is the life-blood of your site. For many site owners, particularly new ventures, the primary means of traffic is through organic search. The term “organic search” is used to describe the search results you get when you enter a search term or phrase into a search engine. It is also referred to as natural search. One of the key elements of organic search is that it is free. It is traffic which you do not have to pay for, as opposed to that which is created through advertising. Another important aspect of organic search traffic is that, in most cases, it is relevant to the subject matter of your site. In other words, it is “targeted traffic.” Targeted traffic is visitors that are looking specifically for what...

The Three Best Types of Post-Penguin Pages

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The Three Best Types of Post-Penguin Pages
After Google Penguin was released in waves, each wave brought a new level of heightened panic to internet webmasters. The ones whose sites had been punished by the update were frantic to regain rankings, while those who had been boosted were ecstatic and wondered how to keep these rankings. One thing is certain from Google's press about Penguin and unofficial statements: they are moving towards promoting high-engagement, highly-targeted websites that offer specific answers to user queries. After all, a search engine wants to quickly deliver results so people don't have to click through many results. Here are three of the best types of pages to have on your websites, post-Penguin updates. 1. Pages with lots of content. Thin informational sites often suffer from Google updates, as Google has expressed a desire to eliminate “spammy” pages that are ad-centered and offer limited information. If you want to stay on Google's...

The Penguin Update: Google's Worst Move Ever

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The Penguin Update: Google's Worst Move Ever
Google’s Penguin update has created a storm of controversy that threatens to permanently damage its reputation. Thousands of honest webmasters are up in arms after seeing their traffic disappear after the update. Many are calling for the search engine to be regulated as a monopoly. The Penguin update, launched on April 24 2012, was designed to punish websites that relied on excessive back linking, keyword stuffing and exact match key terms. Google claims that Penguin only affected 3.1% of searches and only hit websites that contravened its existing quality guidelines. The devastating results of the update suggest that its impact was far more widespread. Since April 24 thousands of quality websites have tumbled down Google’s search engine results pages (SERPs) to be replaced by poor quality rivals with little or no valuable content. Many affected site owners are adamant that they have never used any of the techniques that Google...

Is a Web Site Really Necessary For Small Businesses?

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Is a Web Site Really Necessary For Small Businesses?
Some small business owners may feel that a Web site isn't worth the money, time or effort. In truth, it would be hard to find a wronger notion. Although a business owner may want to only function locally, a Web site is still essential for the company. Even if their target audience rarely uses the Web, small businesses still need a Web site. Despite modern society's slow yet steady integration with the World Wide Web, some people — particularly those in the Baby Boomer Generation — want little to do with the Internet. By having a Web site, the business owner at least has a chance to let the visitor become a fan of the company's site. The benefits of having a Web site go beyond just demographic appeal. A Web Site Outperforms the Yellow Pages Far more advertising space can be put on a Web site versus a phone book. A Web page can have thousands of client-pulling words, whereas the phone book is limited to at most a few...

Viral Media Marketing: A Quick Introduction for the Entrepreneur

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Viral Media Marketing: A Quick Introduction for the Entrepreneur
Almost all of us remember hearing Alec Baldwin yelling at his daughter through a recorded cell phone message, recall Janet Jackson’s Super Bowl clothing malfunction, and recall the shocking images from Abu Ghraib. Some media is literally so compelling that it flies from person to person around the world in a matter of days. Occasionally someone with a commercial venture manages to come up with content that is almost that compelling. Recently Irish Spring ran an outrageous set of commercials which got them hundreds of millions of impressions they could never have paid for on Youtube and millions of links on social media sites they couldn’t have bought. Lady Gaga’s Bad Romance video on Youtube, which contains more than a dozen product placements, has had more than 465 million viewings and that is on just a single iteration of a video that has been widely pirated worldwide carrying the brands in it along for the ride. There’s a...

Four Reasons Why Your Business Must Have A Website

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Four Reasons Why Your Business Must Have A Website
A website is a crucial asset for your business; these days nothing is more important than a strong online presence. Here are the four main reasons why you should set up a business website today. 1 - Attract new customers to your business. The internet is a worldwide system that connects almost every country in the world. As the owner of a twenty-first century business, you should join the online community and reap the potential rewards as soon as possible. A simple website can expand the reach of your business as you connect with the hundreds of millions of people online. The potential for new customers through online channels is almost limitless, and a business website is the first and most important step you should take. Existing customers will also appreciate a business web presence, and your customer-base could grow exponentially as word spreads around online forums and social networks. 2 - Have a central focal point to your...

Search Engine Optimization and Memes: How You Can Use the Internet's Culture to Get More Traffic

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Search Engine Optimization and Memes: How You Can Use the Internet's Culture to Get More Traffic
Search engine optimization and memes have a lot in common. Both are focused on getting information to your audience in the most efficient way possible. Memes accomplish that because people inherently understand what the meme is all about. It doesn’t matter whether you plan on using “Socially Awkward Penguin” or “Rageface” to get your point across – the point is, with memes, you can speak the language of the people who are on the Internet the most. Why is it Beneficial for Your Traffic Numbers? The best way to get traffic, no matter what method you use, is to target your content at people who are more likely to share something with their friends. Every time someone shares something from your site, it’s an opportunity to get tens, if not hundreds, of hits. Memes come into the picture here. A lot of the things people share nowadays are actually memes. Philosoraptor, Rageface, and most four-panel stick figure...

What Do All Those Ps Mean, Anyway?

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What Do All Those Ps Mean, Anyway?
Every industry has a vocabulary that is unique to itself – words and acronyms that have little relevance outside of that particular industry. The world of internet marketing is no exception. In the internet marketing business you will often see and hear terms being bandied about such as PPC, CPM, PPA and others. So just what do these terms refer to and exactly what do all those P’s mean? For savvy internet marketers who have been around the block a few times, these terms are second nature. For the novice, however, it can all be rather confusing, to say the least. The information you find here will, hopefully, help you unravel it all and gain a better understanding of some of the industry jargon. Much of the revenue that is derived from internet marketing activities is driven by advertising programs. In most cases, the acronyms you encounter have to do with the various types of advertising campaigns that are employed. To begin wrapping...

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