Some small business owners may feel that a Web site isn't worth the money, time or effort. In truth, it would be hard to find a wronger notion. Although a business owner may want to only function locally, a Web site is still essential for the company.
Even if their target audience rarely uses the Web, small businesses still need a Web site. Despite modern society's slow yet steady integration with the World Wide Web, some people — particularly those in the Baby Boomer Generation — want little to do with the Internet. By having a Web site, the business owner at least has a chance to let the visitor become a fan of the company's site. The benefits of having a Web site go beyond just demographic appeal.
A Web Site Outperforms the Yellow Pages
Far more advertising space can be put on a Web site versus a phone book. A Web page can have thousands of client-pulling words, whereas the phone book is limited to at most a few...
Almost all of us remember hearing Alec Baldwin yelling at his daughter through a recorded cell phone message, recall Janet Jackson’s Super Bowl clothing malfunction, and recall the shocking images from Abu Ghraib. Some media is literally so compelling that it flies from person to person around the world in a matter of days.
Occasionally someone with a commercial venture manages to come up with content that is almost that compelling. Recently Irish Spring ran an outrageous set of commercials which got them hundreds of millions of impressions they could never have paid for on Youtube and millions of links on social media sites they couldn’t have bought. Lady Gaga’s Bad Romance video on Youtube, which contains more than a dozen product placements, has had more than 465 million viewings and that is on just a single iteration of a video that has been widely pirated worldwide carrying the brands in it along for the ride.
A website is a crucial asset for your business; these days nothing is more important than a strong online presence. Here are the four main reasons why you should set up a business website today.
1 - Attract new customers to your business.
The internet is a worldwide system that connects almost every country in the world. As the owner of a twenty-first century business, you should join the online community and reap the potential rewards as soon as possible. A simple website can expand the reach of your business as you connect with the hundreds of millions of people online. The potential for new customers through online channels is almost limitless, and a business website is the first and most important step you should take.
Existing customers will also appreciate a business web presence, and your customer-base could grow exponentially as word spreads around online forums and social networks.
2 - Have a central focal point to your...
Search engine optimization and memes have a lot in common. Both are focused on getting information to your audience in the most efficient way possible. Memes accomplish that because people inherently understand what the meme is all about. It doesn’t matter whether you plan on using “Socially Awkward Penguin” or “Rageface” to get your point across – the point is, with memes, you can speak the language of the people who are on the Internet the most.
Why is it Beneficial for Your Traffic Numbers?
The best way to get traffic, no matter what method you use, is to target your content at people who are more likely to share something with their friends. Every time someone shares something from your site, it’s an opportunity to get tens, if not hundreds, of hits. Memes come into the picture here. A lot of the things people share nowadays are actually memes. Philosoraptor, Rageface, and most four-panel stick figure...
Every industry has a vocabulary that is unique to itself – words and acronyms that have little relevance outside of that particular industry. The world of internet marketing is no exception. In the internet marketing business you will often see and hear terms being bandied about such as PPC, CPM, PPA and others. So just what do these terms refer to and exactly what do all those P’s mean?
For savvy internet marketers who have been around the block a few times, these terms are second nature. For the novice, however, it can all be rather confusing, to say the least. The information you find here will, hopefully, help you unravel it all and gain a better understanding of some of the industry jargon.
Much of the revenue that is derived from internet marketing activities is driven by advertising programs. In most cases, the acronyms you encounter have to do with the various types of advertising campaigns that are employed. To begin wrapping...
Proper search engine optimization will result in increased hits. The fact of the matter is that on-site optimization cannot be ignored if you want to increase traffic to your site. Most of your hits, especially before you develop relationships with other sites, are going to come from search engines. Improper optimization can doom your site to obscurity. Properly applied search engine optimization will increase the odds of your site popping up on the first page of a search engine’s results list – and if you’ve noticed anything about your own search habits, it is that you probably don’t even check the second page.
Increase Relevance to Both the Search Engine and Your Intended Audience
You may have started your blog or site because of your interests, but you’re not going to keep it alive by yourself. Your visitors, your audience, are going to be responsible for your website’s health. Finding out what to write can seem difficult,...
Short of direct links and back-links, search engines are the most effective way for people to find your site or blog. Without proper search engine optimization, your site will become extremely reliant on word of mouth, which isn't that efficient compared to a search engine's reach. Half of the average site's visitors come from search engine results, especially if the site is developed enough to come up on the first page of results.
Unfortunately, ill-considered on-site search engine optimization efforts can render any work invalidated. Even a single mistake can result in thousands of lost hits and customers.
Improper Implementation of Flash in Menus and Splash Pages
Flash splash pages may be extremely impressive and can make your site look slick, but it can also prevent search engines from crawling your text and determining whether or not your site is relevant. Your homepage is, more likely than not, the most frequently crawled...
Email marketing is a free and simple way to promote your products and services. It can be an effective tool to boost sales, bring in new customers and increase loyalty with your existing customers. Grabbing the attention of readers, and getting them to read the message contained in your emails, is a constant battle for most companies. These 5 principles of successful email marketing are crucial to ensuring the success of your email campaign.
1. Follow the rules
Marketing emails are required to stick to strict rules set down by regulators and other official bodies. There are rules governing the sending of unsolicited emails for marketing purposes. For example, you must provide an easy way for recipients to opt out of your marketing emails. Familiarize yourself with the legal requirements before embarking on your email campaign.
2. Get the timing right
Bombarding potential and existing customers with an excessive amount of marketing...
Blog traffic is easily the measure of your success. No traffic means no one is looking at your site. If you're participating in an affiliate program, this also means that you're not going to make any money. It is then in your best interests to maximize the amount of traffic your blog receives every day.
Improve Your Trackbacks and Links
Links are incredibly important for the health of your blog. Not only do they promote your site’s rankings on search engines, they can also tell other bloggers that someone is linking to their site. This can pique their interest and turn them into new readers for your blog. This can result in not only increased hits, but backlinks. If you have something particularly interesting, they may even link to your site, further increasing your visibility and influence.
You can take it even further by leaving trackbacks on the other site to inform them of your site’s link to theirs. Not only does it...
A call to action on your website directs your reader to perform a step or task. The effective use of calls to action determines whether you make the sale, connection or get the sign up for your newsletter. Like all marketing techniques, effective calls to action are more an art than a science. You must design your CTAs to receive optimal attention from your readers. You need to place them in the correct spaces. Finally, you need to educate your users on what to expect from the action.
Common Calls to Action on Websites
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Tips for Designing Your Calls to Action
Make your calls to action bigger than the surrounding text. It needs to stand out to grab your reader's attention.
Make use of colors to get your reader's attention. Use white text with a colored background to really stand out. Other good colors...