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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

What Do All Those Ps Mean, Anyway?

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What Do All Those Ps Mean, Anyway?
Every industry has a vocabulary that is unique to itself – words and acronyms that have little relevance outside of that particular industry. The world of internet marketing is no exception. In the internet marketing business you will often see and hear terms being bandied about such as PPC, CPM, PPA and others. So just what do these terms refer to and exactly what do all those P’s mean? For savvy internet marketers who have been around the block a few times, these terms are second nature. For the novice, however, it can all be rather confusing, to say the least. The information you find here will, hopefully, help you unravel it all and gain a better understanding of some of the industry jargon. Much of the revenue that is derived from internet marketing activities is driven by advertising programs. In most cases, the acronyms you encounter have to do with the various types of advertising campaigns that are employed. To begin wrapping...

Important SEO Techniques That Will Increase Traffic

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Proper search engine optimization will result in increased hits. The fact of the matter is that on-site optimization cannot be ignored if you want to increase traffic to your site. Most of your hits, especially before you develop relationships with other sites, are going to come from search engines. Improper optimization can doom your site to obscurity. Properly applied search engine optimization will increase the odds of your site popping up on the first page of a search engine’s results list – and if you’ve noticed anything about your own search habits, it is that you probably don’t even check the second page. Increase Relevance to Both the Search Engine and Your Intended Audience You may have started your blog or site because of your interests, but you’re not going to keep it alive by yourself. Your visitors, your audience, are going to be responsible for your website’s health. Finding out what to write can seem difficult,...

Big SEO Mistakes that Could be Costing You Traffic

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Big SEO Mistakes that Could be Costing You Traffic
Short of direct links and back-links, search engines are the most effective way for people to find your site or blog. Without proper search engine optimization, your site will become extremely reliant on word of mouth, which isn't that efficient compared to a search engine's reach. Half of the average site's visitors come from search engine results, especially if the site is developed enough to come up on the first page of results. Unfortunately, ill-considered on-site search engine optimization efforts can render any work invalidated. Even a single mistake can result in thousands of lost hits and customers. Improper Implementation of Flash in Menus and Splash Pages Flash splash pages may be extremely impressive and can make your site look slick, but it can also prevent search engines from crawling your text and determining whether or not your site is relevant. Your homepage is, more likely than not, the most frequently crawled...

5 Principles of Successful Email Marketing

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5 Principles of Successful Email Marketing
Email marketing is a free and simple way to promote your products and services. It can be an effective tool to boost sales, bring in new customers and increase loyalty with your existing customers. Grabbing the attention of readers, and getting them to read the message contained in your emails, is a constant battle for most companies. These 5 principles of successful email marketing are crucial to ensuring the success of your email campaign. 1. Follow the rules Marketing emails are required to stick to strict rules set down by regulators and other official bodies. There are rules governing the sending of unsolicited emails for marketing purposes. For example, you must provide an easy way for recipients to opt out of your marketing emails. Familiarize yourself with the legal requirements before embarking on your email campaign. 2. Get the timing right Bombarding potential and existing customers with an excessive amount of marketing...

Increase Your Blog Traffic with These Five Tips

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Increase Your Blog Traffic with These Five Tips
Blog traffic is easily the measure of your success. No traffic means no one is looking at your site. If you're participating in an affiliate program, this also means that you're not going to make any money. It is then in your best interests to maximize the amount of traffic your blog receives every day. Improve Your Trackbacks and Links Links are incredibly important for the health of your blog. Not only do they promote your site’s rankings on search engines, they can also tell other bloggers that someone is linking to their site. This can pique their interest and turn them into new readers for your blog. This can result in not only increased hits, but backlinks. If you have something particularly interesting, they may even link to your site, further increasing your visibility and influence. You can take it even further by leaving trackbacks on the other site to inform them of your site’s link to theirs. Not only does it...

Calls to Action! Increase Customer Interaction

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Calls to Action! Increase Customer Interaction
A call to action on your website directs your reader to perform a step or task. The effective use of calls to action determines whether you make the sale, connection or get the sign up for your newsletter. Like all marketing techniques, effective calls to action are more an art than a science. You must design your CTAs to receive optimal attention from your readers. You need to place them in the correct spaces. Finally, you need to educate your users on what to expect from the action. Common Calls to Action on Websites Request a Free Quote Sign Up For X Add to Cart Continue Reading Connect on Facebook Join Today Tips for Designing Your Calls to Action Make your calls to action bigger than the surrounding text. It needs to stand out to grab your reader's attention. Make use of colors to get your reader's attention. Use white text with a colored background to really stand out. Other good colors...

A Picture is Worth a Thousand Words

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A Picture is Worth a Thousand Words
You can hire the most talented copywriter available, but a photo will attract more attention to your business than even the most cleverly crafted words. Pinterest and Facebook often come to mind when businesses consider visual marketing, but with almost 100,000 photos being uploaded every hour, Instagram is an application that shouldn’t be neglected. With a bit of creativity, you’ll find that Instagram can become a tool to spread awareness of your business. The best part? It’s free. Create Striking Content In the realm of visual media, as with the written word, content is king. Take care to share only your best photos, and people will be more likely to watch and interact with your photo stream. Take pictures that demonstrate different ways your product can be used. For example, if you sell cakes, upload photos to your Instagram account that show your cakes in a variety of settings – weddings, birthday parties and...

SEO is Boring and That is Just How Google Wants It

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SEO is Boring and That is Just How Google Wants It
The thousands of so-called SEO gurus on-line face a bleak future. After years of plugging their miracle methods to anyone who will listen, they are faced with obscurity and empty inboxes. The truth is that SEO has got boring, and that is just how search engine behemoth Google wants it. Google has declared war on SEO cheats and dubious website practices. Its constant search engine updates make it harder and harder for poor quality websites to rise through the results rankings. Gaming the system is becoming a waste of time. Websites and blogs now have to focus on making themselves attractive to real people instead of machines. In the bad old days, invisible keyword-stuffed text and phoney backlinks were enough to push a website to the top of the rankings. To combat this, the search engines have handed their searchers the keys to the kingdom. Google has eliminated SEO skulduggery by including social media popularity in its algorithms. Sites that get...

Online Businesses: Attracting Customers and Turning Them into Sales

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Online Businesses: Attracting Customers and Turning Them into Sales
Any online business lives and dies with its customers. It doesn't matter how cheap the business is to run because it is online. If it does not have customers, it will starve financially and it will die. The focus of any business, online or offline, is to attract customers and convert them into sales. The problem is the first part - people have trouble attracting customers online. Knowing how to attract customers is the first step in creating and running a successful online business. Attracting customers and converting them to sales boils down to two things – getting them to go to the website, and getting them to stay. Pricing for Your Audience Generally, businesses want to sell products at a high price. It's a common practice to prefer average sales at a high price per unit rather than a lot of units at a lower price. However, determining what is a “high price” is important. If you're targeting an audience that...

The Trouble with Slow Websites

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The Trouble with Slow Websites
Slow-loading websites are still one of the top annoyances for internet users today. But when can a website be called slow, and does having a slow website really turn off users? The loading speed of a website is integral to a user's experience of that site. However, the consequences of a slow loading site are not limited to user experience alone. It can also have a negative impact on your site's SEO (search engine optimization). Let's take a closer look at slow websites. When Is a Website Slow? To start off, it is important to understand when a website is slow or fast. These seem like subjective terms, and sure enough internet users' expectations have changed over time. Users nowadays expect websites to load much faster than they did a decade ago. In addition, users' experience of what is “slow” depends on the type of website that they are using and the results they expect to get. That is why, for example, an...

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