Email marketing is a free and simple way to promote your products and services. It can be an effective tool to boost sales, bring in new customers and increase loyalty with your existing customers. Grabbing the attention of readers, and getting them to read the message contained in your emails, is a constant battle for most companies. These 5 principles of successful email marketing are crucial to ensuring the success of your email campaign.
1. Follow the rules
Marketing emails are required to stick to strict rules set down by regulators and other official bodies. There are rules governing the sending of unsolicited emails for marketing purposes. For example, you must provide an easy way for recipients to opt out of your marketing emails. Familiarize yourself with the legal requirements before embarking on your email campaign.
2. Get the timing right
Bombarding potential and existing customers with an excessive amount of marketing...
Blog traffic is easily the measure of your success. No traffic means no one is looking at your site. If you're participating in an affiliate program, this also means that you're not going to make any money. It is then in your best interests to maximize the amount of traffic your blog receives every day.
Improve Your Trackbacks and Links
Links are incredibly important for the health of your blog. Not only do they promote your site’s rankings on search engines, they can also tell other bloggers that someone is linking to their site. This can pique their interest and turn them into new readers for your blog. This can result in not only increased hits, but backlinks. If you have something particularly interesting, they may even link to your site, further increasing your visibility and influence.
You can take it even further by leaving trackbacks on the other site to inform them of your site’s link to theirs. Not only does it...
A call to action on your website directs your reader to perform a step or task. The effective use of calls to action determines whether you make the sale, connection or get the sign up for your newsletter. Like all marketing techniques, effective calls to action are more an art than a science. You must design your CTAs to receive optimal attention from your readers. You need to place them in the correct spaces. Finally, you need to educate your users on what to expect from the action.
Common Calls to Action on Websites
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Tips for Designing Your Calls to Action
Make your calls to action bigger than the surrounding text. It needs to stand out to grab your reader's attention.
Make use of colors to get your reader's attention. Use white text with a colored background to really stand out. Other good colors...
You can hire the most talented copywriter available, but a photo will attract more attention to your business than even the most cleverly crafted words. Pinterest and Facebook often come to mind when businesses consider visual marketing, but with almost 100,000 photos being uploaded every hour, Instagram is an application that shouldn’t be neglected. With a bit of creativity, you’ll find that Instagram can become a tool to spread awareness of your business. The best part? It’s free.
Create Striking Content
In the realm of visual media, as with the written word, content is king. Take care to share only your best photos, and people will be more likely to watch and interact with your photo stream.
Take pictures that demonstrate different ways your product can be used. For example, if you sell cakes, upload photos to your Instagram account that show your cakes in a variety of settings – weddings, birthday parties and...
The thousands of so-called SEO gurus on-line face a bleak future. After years of plugging their miracle methods to anyone who will listen, they are faced with obscurity and empty inboxes. The truth is that SEO has got boring, and that is just how search engine behemoth Google wants it.
Google has declared war on SEO cheats and dubious website practices. Its constant search engine updates make it harder and harder for poor quality websites to rise through the results rankings. Gaming the system is becoming a waste of time. Websites and blogs now have to focus on making themselves attractive to real people instead of machines.
In the bad old days, invisible keyword-stuffed text and phoney backlinks were enough to push a website to the top of the rankings. To combat this, the search engines have handed their searchers the keys to the kingdom.
Google has eliminated SEO skulduggery by including social media popularity in its algorithms. Sites that get...
Any online business lives and dies with its customers. It doesn't matter how cheap the business is to run because it is online. If it does not have customers, it will starve financially and it will die. The focus of any business, online or offline, is to attract customers and convert them into sales. The problem is the first part - people have trouble attracting customers online.
Knowing how to attract customers is the first step in creating and running a successful online business. Attracting customers and converting them to sales boils down to two things – getting them to go to the website, and getting them to stay.
Pricing for Your Audience
Generally, businesses want to sell products at a high price. It's a common practice to prefer average sales at a high price per unit rather than a lot of units at a lower price. However, determining what is a “high price” is important. If you're targeting an audience that...
Slow-loading websites are still one of the top annoyances for internet users today. But when can a website be called slow, and does having a slow website really turn off users?
The loading speed of a website is integral to a user's experience of that site. However, the consequences of a slow loading site are not limited to user experience alone. It can also have a negative impact on your site's SEO (search engine optimization). Let's take a closer look at slow websites.
When Is a Website Slow?
To start off, it is important to understand when a website is slow or fast. These seem like subjective terms, and sure enough internet users' expectations have changed over time. Users nowadays expect websites to load much faster than they did a decade ago. In addition, users' experience of what is “slow” depends on the type of website that they are using and the results they expect to get. That is why, for example, an...
Your business is already customer-friendly. You offer a lowest price guarantee. You have a generous return and exchange policy. And for longtime customers, you're flexible on your payment terms.
Isn't that more than enough?
Actually, it's not.
If you want customers to rave about your business, you need to really spoil them. It's easier and less costly than you think. Here's how to make your business a service standout - one that customers can’t wait to recommend to family and friends.
REPLY AS IF IT'S THE PRESIDENT CALLING
Promptly reply to your customers' calls, emails and texts - on the same day and even better, within an hour. If it's a question, answer it. If it's a problem, solve it. If it's a compliment, offer gracious thanks. Make sure you reply to Facebook posts and tweets, as well. An attentive company makes for very satisfied customers.
TRUMP EVEN THE BEST GIRL FRIDAY
Most everyone is familiar with the old saying about “winning the battle but losing the war.” In the world of SEO, however, it is not an either/or proposition. When it comes to search engine optimization for your website, it is imperative that you win the battle and the war.
There is an abundance of information, ideas, and tools available regarding SEO techniques and practices. The SEO technician can pick and choose which ones and what combinations work best for his particular situation. These are the tangible parameters and will take you a long way toward winning SEO battles. However, there are also some intangible factors that all SEO craftsmen should be aware of and incorporate into their arsenal as well. It is these intangibles that are the key to winning the war.
The intangible elements referred to here are consistency, persistence, and attention to detail. Being somewhat generic in nature, these items can be applied to most anything...
Google AdSense is one of the most well known ways of monetizing your website. However, many people fail to realize just how money they could make off it. Properly optimizing your profit from Google AdSense will require a lot of work and a little cunning, but it can be done. Here are a few ways you can do that.
Optimize Your Site Layout: Not all layouts are the same. Some layouts are more welcoming to Google’s AdSense advertisements. A layout that makes it easy to incorporate a horizontal, vertical, or square advertisement is effective. Keep it simple. Keep it clean, and people will be more likely to click an ad on your site.
Place Them High and to the Left: Most people only scroll down to the point where it is relevant to their interests. For that reason you should keep your AdSense ads high up on the page, where they’ll see it no matter what they want from your site. Putting them on the left increases the chance that they’ll notice...