Pinterest.com has exploded onto the social media scene within a year. It is the most visual of the networks, and also the one with the highest proportion of female members. This has led many to dismiss it as a craft and hobbyist's site with no real importance to marketers. Others hail it as the future of social media marketing. So who is right?
Pinterest is currently the fastest growing website in the world, according to Comscore.com. It is also climbing Hitwise.com’s list of the ten most important social networks. It now has over 12 million users and added a million new ones between December 2011 and January 2012. 70 percent of its users are women!
Whether Pinterest is relevant to your marketing plan depends largely on what industry you are in. If you sell lifestyle goods or services that appeal to women then you need to get pinning! The site inspires massive loyalty, largely because it has resisted allowing any advertising on its on-line...
By imagining what a social network's real life equivalent would be, you get an insight into who hangs out there and what they do. Can you imagine Pinterest.com as a charity lunch attended by rich, image conscious women, or Linkedin.com as an invitation-only business conference? This is what the most important social networks would be if they left the Internet and became real places.
Imagine Facebook.com as your favourite bar: You go there in your free time, or during your lunch hour, to meet your friends and catch up on the gossip. There is no need to be formal in the Facebook.com bar, as you know everyone that you talk to. Nobody wants to buy anything in the bar, unless it is a really good deal. The clientele isn't quite sure if the barman gets them, or just thinks they as walking wallets!
Twitter.com is like a giant networking event in a giant hall. There is no door policy and you can introduce yourself to everyone there. If you don't like...
Your competition is probably pretty lazy on the web. Many website owners buy website links and engage in shady SEO practices. You risk a lot by going blackhat. Thankfully, none of that is necessary. There's a very whitehat method that feels so wrong, but is very ethical and very powerful.
Old sites that are no longer kept up in good working order usually contain a lot of broken links. Geocities is famous for this kind of thing. All of these dilapidated websites used to have good content on them. Special reports, well-researched articles, and sometimes even video. When the website goes offline or is not well maintained, and website owners change permalink structures or just abandon the site, it generates a lot of 404 pages.
These 404 pages are forgotten pages that never got redirected using a permanent redirect. These 404 pages just clutter up the web until they are eventually deindexed. Find these broken websites and drop the 404 page URL into the way back machine....
When learning about building a niche website, a lot of emphasis is placed on Search Engine Optimisation (SEO) and getting links to your site (backlinks), to improve its search engine placement, and page rank. The quality of the sites which link to your site is important in determining how influential they will be in establishing your search engine position: a link from a well-respected, long-established website with a good page rank will have a more positive impact than a link from a one-page, hastily put together, unranked spam page.
What are nofollow links? Which sites use them?
There is another layer of link strategy to consider when trying to build links to a niche website. There is a code (rel="nofollow") which can be added to a site's html, which is an instruction to search engines that outbound links should not influence the target URL's ranking in the search engine index.
Nofollow links look and act like normal links. You...
Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry!
The Social Media Onion
Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy.
The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...
A blog is a site created by individuals or businesses as a way of encouraging discussions, opinions and suggestions. They help to increase awareness among readers of new products and developments without resorting to sales pressure. A blog is an open forum where anyone can leave comments for everyone to read and enjoy. The lack of understanding of what a blog is for has many trying to use them to advertise their business. Every good blog is run by a moderator who insures that direct advertising or hate literature are quickly eliminated. Those who insist on using blogs for anything else than what they are designed for are blacklisted or removed as a member.
To be a successful at blogging, it's essential to keep some points in mind.
Define Your Audience
It's impossible to create a blog that appeals to everyone. Before you create your first blog, you need to define who your readers are going to be. You need to ask yourself what content...
There are many websites that are more about style than substance. They have well-placed keywords and all the right links, but their content is lacking. Google has recognized this trend, too. Each change in their searching methods suggests they want to provide web users with a list of websites designed to meet their needs, not hackneyed web efforts created to trick the system. So what can you do to ensure your website meets a person's needs? There are 3 fundamental steps you can take to keep visitors coming back to your website.
Provide original content
People will want to come back to your website if you offer something no one else can. For that reason, duplicate content is a turn off. Visitors visit your site because they want to be engaged by you or your organization. They want information that is unique; they want to be told something that they had not quite considered before. Sometimes, they want content that lets them know a bit about how the person who is...
Advertising and promotion have their places on the web. When done right, they can attract customers and increase sales. When it comes to social media, the best form of advertising is none at all. Many new and even established businesses forget that any kind of direct advertising can eliminate them from establishing a presence on media sites. Their best method to grow a base of customers is through the sharing of information.
The first method of unmarketing is to avoid talking about products and services or talking extensively about your achievements as a business owner. Social media marketing is about building trust. Attention grabbing headlines may draw the eye, but viewers prefer to share interests or get informed. The only kind of marketing you should be doing is focusing on building a list of followers and encouraging the interaction of ideas. Nowhere does this require any sales pressure.
Following your first consideration you must be willing to...
Virtually anybody can write a blog post and even maintain a huge blog with countless pages, but unless you can get people to read your posts all of the effort you put into your blog will be worthless. In this article you will find three simple ways of improving your blogging skills so people will read what you have written.
Use In-Text SEO: SEO is a process that successful bloggers use to attract more visitors to their site through Search Engine Optimization. By using SEO blog owners can increase their site rankings in Google, Yahoo and other search engines. This is important because search engines can provide a blog hundreds or even thousands of free visitors to a site in a very short period of time.
To implement in-text SEO you need to put in your main keywords in the blog post title, in the blog post’s introductory paragraph, in the blog post’s concluding paragraph and at least a couple of times through the body of the blog post. The key to successful...
Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin!
When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished.
The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...