People make a big fuss about a website's traffic, or how many "hits" a site gets. People rarely mention an important metric that can make hits irrelevant. It's called a bounce rate. A "bounce" happens when someone visits a website but leaves without ever seeing a second page. They're essentially saying, "I came, it stank, I left."
Bounce rates are measured as percentages. They reflect how many visitors bounce compared to the total number of visitors. So if a website has a 75% bounce rate, it means that for every 100 people who visit, 75 will never get past the first page they see. They "bounce" off the site, and on to better things. Two competing sites might get exactly the same amount of traffic, but if website A has a much lower bounce rate than website B, it has a clear advantage.
Know Your Bounce Rates
A website's bounce rate is one of its baseline metrics, and it's measured by just...
Setting up a new blog is exciting, but many new blog owners are disappointed when their new sites receive little traffic. The problem is that your new blog is not alone on the Internet. Every single day sees thousands of new blogs, and it is easy for your own words to be lost among all that clutter.
If you do not want your new blog to be buried under the weight of all those competing sites, you need to take steps to improve your traffic and get your words noticed. The most important part of building a great blog is to update it regularly, but there are some other strategies you can use as well.
Turn on the RSS Feeds
Blogging sites and web design software allow you to put an RSS feed button on your blog. If you do not see this button right away, contact the blog publisher or search the help function within the software to find it. Simply using the RSS feed button on your blog can increase your traffic, boost the number of comments you receive and increase the odds that...
With every New Year, new challenges await online marketers. Though many online marketers understand this, 2011 seemed to bring in thousands of brand-new online marketers, and they may not fully understand the challenges that await them in 2012.
By understanding these challenges now, new online marketers will be better equipped to handle the New Year. Moreover, it gives them an advantage over their competition. Here are a few challenges they should expect to face.
Competition is healthy, but it is also dangerous to your own business. With more people moving their business online, the competition will be great. Therefore, online marketers need to refine their strategy to account for the competition they will face. Even if you believe that you are in an unpopulated niche, you can expect to have competition in 2012.
One thing you can do to prepare for your competition is to get a head start on your various campaigns, such as your...
LinkedIn is one of the largest growing websites for business networking. If you are serious about furthering your career, it is essential that you have a presence on this networking website. Creating a presence on LinkedIn starts with your profile. These are some tips on how to create and maintain an effective profile that will get you results.
To increase your presence on LinkedIn, your profile should be filled in as completely as possible. Arrange your LinkedIn profile with the most important information at the beginning. Start with a summary that includes an overview of your skills and qualifications. Next, you can fill in your relevant experience, education, and any additional information. By including your prior work and educational experience, you will be able to connect with more people.
As you work on your profile, a completion bar of your progress will be displayed. You will see additional suggestions for completing your profile. One of the most...
A good deal of online marketing is all about the keywords you choose. Choosing optimal keywords will help to ensure that your website enjoys maximum exposure with minimal competition. Using optimal keywords is the most important element of successful search engine optimization (SEO) since it will make your website more visible to the search engines. Considering that the vast majority of visitors arrive at a new site from Google or another search engine, it shouldn't be hard to see just how important this is.
When you are thinking about which keywords to choose for your website's content, you should immediately put yourself in the shoes of your expected visitors. Which words and phrases do you think they would be searching for in Google to get to your website? If you were looking for websites similar to your own, what would you type into Google? Write down a list of all of the key words and phrases that you can think of. This is the first step in...
Here at FullTraffic, we can't say it any better than Apple did:
"Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."