Google Authorship has become an invaluable tool for content marketers and SEOs wanting to claim their published content online and link it all together under the same author. When publishers claim authorship of their own content, the webpages in question appear in the search engine results page accompanied by the individual's Google+ profile picture and their circle count on the popular social network. Many marketers claimed that the additional information has helped their listings to stand out more among the search results pages, not to mention that Web users could easily find additional content by the same author simply by clicking on a link. However, things are about to change as Google's John Mueller stated in a post on his Google+ page on June 25.
The announcement that Google is making major changes to the way in which claimed content is to appear in the search engines will undoubtedly come as quite a shock to those who have come to partly rely on Google Authorship...
Are you spending lots of time or effort in trying different marketing strategies by writing blogs and promoting them through your website?
If you want to have fresh, high-quality and relevant content then why not rely on user generated content to boost your marketing efforts and reach your target audience. Basically, UGC or user generated content is generated by people who regularly frequent your website. These may include comments on blog posts, product reviews and opinions, user comments or even blog entries.
Top benefits of User Generated Content for your business
-Build greater user engagement
If your audience or readers are involved in the process of contributing to the content on your website, obviously they will be curious to look at the responses as well. They would be keen to read what other people have to say about the same issues and want to make new connections. UGC has a huge potential of building a large community of audience for your...
Do you want to know how you can mesmerize and attract your audience using powerful images?
If you want to create more visibility for your advertising campaign, then one of the best tactics is to get maximum viewers share your photos across social media channels.
Let’s find out how we can achieve the trick of making it irresistible to your customers to share photos of your brand.
Motivate people to click more photos
Small businesses can make use of photo sharing as a perfect opportunity to boost their company’s branding efforts and increase visibility among their customers.
It all takes a small request to ask people to take pictures at your promotional or marketing event and share pictures with others, provided you offer them some fun and interesting way to do it. Perhaps hold some photo contests and good prize giveaways or even promotional offers to customers.
You can improve your social shares by highlighting your social profiles, hashtags...
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors?
To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content.
Why keyword research is so important?
The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry.
You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way.
Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users.
You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...
Do you want to attract more number of followers as part of your business brand promotion efforts?
If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience.
As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure.
How To Create A Powerful Google+ Community Using Few Simple Steps?
-Set up your own Google+ community
You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it.
If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...
Do you want to get your website noticed by maximum number of visitors and boost your brand visibility?
Try some of the interesting techniques, which we have shared below to get more number of customer enquiries online and increase your sales prospects.
Why Social Engagement is important?
If you own a thriving local business, it’s necessary to reach out to as many people as possible to survive long term, amidst increasing competition. With different companies trying to employ new marketing strategies, it becomes important to quickly adapt to the changes taking place rapidly in any business environment.
By boosting online visibility and engaging in social conversations, you can open up new channels of communication with potential customers. As you publish and share great content, there are more number of people who are likely to share them with others and boost the popularity of your website.
How to bring greater social recognition to your...
Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates?
The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs.
The essential steps you need to follow
Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it.
Are you trying to share some important information with your visitors? Do you want to convince people to buy your products?
Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing.
Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using...
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website?
Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website.
What are the main elements of a good on-page SEO?
For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps.
They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website.
Here’s your checklist for using on-page SEO to get the best results for your website:
-Create relevant and top-quality...
Have you ever thought that as a marketer how important is building engagement with your customers to ensure success for your business?
By just increasing social media presence on Twitter, Facebook or LinkenIn will only get you more number of followers or fans. If you want to be more competitive and create a strong brand presence, focus on creating “quality” engagement with your audience.
We look at how a paradigm shift from traditional thinking can provide us with a new insight to engage our target audience through some effective ways discussed below:
-Interact with your customers directly
Do you know what are the unique needs and preferences of your target audience?
Can you understand some of their most common behavior patterns that can have an influence on your marketing efforts?
-Use strategies that allow you to directly communicate with them and build your brand presence.
-Provide valuable ideas and insights to your customers by sharing...
Have you noticed lately how the humble hashtag symbol has taken over the social media scene all of a sudden and become immensely popular?
Today sites such as Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr are using the hashtag symbol to improve their social conversations. It’s interesting to have a look at how the system of hashtags evolved and understand their significance in the current context.
What is the purpose of #Hashtags?
Hashtags are very useful marketing tools and can be an amazing way to bring visibility to your brand. Unlike, what most people believe that hashtags originated from Twitter, the fact is hashtags were first used in IRC (Internet Relay Chat) system.
Isn’t it really fantastic that these hashtags can pack so much of information and add a punch to any social conversation? They can be used to convey different moods and express emotions or even provide answers to rhetorical questions. The overall effect can be informative,...