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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

What You Need to Know About Buying Global Traffic

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Which online advertising solution is best if you want to make a big splash and get in front of as many people as possible? That would be our Global Traffic product. When you buy Global Traffic, you’ll be able to reach real people from all over the world and drive traffic at a massive scale. Best used for branding purposes, Global Traffic is one of the fastest and cheapest ways to boost brand familiarity. How it Works When you sign up for FullTraffic’s Global Traffic solution, you are able to tap into our ad network that draws more than 20 million impressions every day. This product puts that spotlight on your brand, thus enabling you to get thousands of daily visitors. Getting started is extremely simple. Just follow the steps below: 1.Head to the Global Traffic section and select a package that’s right for you. FullTraffic’s prices start at $15 for 10,000 visitors, so you’ll be able to get started even if you have a limited budget. 2....

A FullTraffic Primer on Buying IP Unique Traffic

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A FullTraffic Primer on Buying IP Unique Traffic
Want to get started buying traffic? Great. Below is a step-by-step guide that details the actions you need to take when creating your IP Unique Campaign. But before we get to that, let’s do a quick recap of the features and benefits of this type of campaign: About IP Unique Traffic As its name clearly indicates, when you’re buying IP Unique Traffic, you are purchasing unique visitors. Our system will take note of the users who have already landed on your site and we’ll make sure not show your ads to them again. Targeting Features IP Unique Campaigns have three targeting capabilities: Geo Targeting, Channel, and Keywords. Let’s take a closer look at what these terms mean: 1. Geo Targeting - With this feature, you will be able to select the countries that you want to display your ads to. So if you’re running a US-only campaign for example, you can choose this option to only target users from the United States. This targeting capability...

4 Tips to Lower Your Costs When Buying Traffic

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4 Tips to Lower Your Costs When Buying Traffic
Let’s get real here. Paid advertising and buying traffic isn’t always cheap, which is why as an online advertiser, you need to get creative with how you use your resources. Always find ways to stretch your ad spend and keep optimizing your campaign and budget so that you can get the most bang for your buck. Fortunately for you, there isn’t of shortage of resources that you can use to maximize your online advertising budget. There are plenty of sites that offer tips on how to do this. And if you need more help, know that the ad network where you buy traffic from is also on your side. Remember, the more traffic and conversions you get, the better it is for them, so don’t be afraid to reach out for discounts or any help with lowering your costs. Here are a few ideas on how you can do just that: Ask for special rates from your online ad network Are you a long-time customer? Do you buy traffic in bulk? If so, then you may qualify for special rates or...

Anatomy of a Winning Guest Post Pitch

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Anatomy of a Winning Guest Post Pitch
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes. Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email. If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach. To help you accomplish this, below is an example of an actual guest...

How to Make Your Banner Ads Perform Exponentially Better (Part 2)

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How to Make Your Banner Ads Perform Exponentially Better (Part 2)
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks. Make users laugh Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy. Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say. Consider what Pringles did. In 2009, the popular snack...

How to Make Your Banner Ads Perform Exponentially Better (Part 1)

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How to Make Your Banner Ads Perform Exponentially Better (Part 1)
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices. But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop. Here are a few ways to help you do just that: Use psychology tactics Find out what’s going on inside the minds of your target audience and apply what you learned in your ads. For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...

7 MORE Action Steps You Can Take to Increase Website Visitors in 2014

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In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014: 1. Publish a guest post on at least one major blog Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt. 2. Find more sites to like, follow, and comment on Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with. 3....

7 Action Steps to Get More Traffic in 2014

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7 Action Steps to Get More Traffic in 2014
Ready to make 2014 *your* year? The FullTraffic team’s got your back. Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014: 1. Target millennials With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them. Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more. 2. Align yourself with top influencers Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field. You don’t have to be all...

Freebies You Can Use to Increase Website Traffic (Part 2)

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Freebies You Can Use to Increase Website Traffic (Part 2)
In part one we gave you some freebie ideas that you can use to drive website traffic, and we also offered insights on why providing valuable content is essential to your freebie. This post will provide even more freebie ideas you can implement in your business (in case you couldn’t get enough of them in part 1) and you’ll also learn how to ethically use your freebies in order to stay on the good side of your users. More freebie ideas: Coaching If you’re a coach, consider giving away a free session or two to prospective customers. This will allow you to show people what you’ve got, while eliminating risks on their part. It enables you to get people through your doors so you can give them a glimpse of what you have to offer. Providing free coaching sessions gives you a chance to show people how awesome your services are. And chance are, when people see that, you’ll get some paying customers out of your offer. Courses Got a packed schedule...

Freebies You Can Use to Increase Website Traffic (Part 1)

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Freebies You Can Use to Increase Website Traffic (Part 1)
The concept of bribing may have a bad rep in politics, but online, it’s considered as one of the best practices of Internet marketing. As long as you follow privacy laws and adhere to proper “netiquette”, there really isn’t anything wrong with offering a little incentive to increase website traffic and build an audience. Below are some ideas of what to entice users with. Go through each one, do some research on what would resonate most with your target visitors, and start creating! Quick tip: Make sure you’re giving away something of value Before we get into the details of the different types offers that you can give out, we just want to remind you of one important word: VALUE. Don’t just put together an offer for the sake of doing so. (For instance, some companies release “free” ebooks that don’t really provide anything of substance.) Offering a low-value or useless freebie will only turn off users. Sure, it may entice...

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