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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

How to Make Your Banner Ads Perform Exponentially Better (Part 2)

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How to Make Your Banner Ads Perform Exponentially Better (Part 2)
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks. Make users laugh Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy. Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say. Consider what Pringles did. In 2009, the popular snack...

How to Make Your Banner Ads Perform Exponentially Better (Part 1)

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How to Make Your Banner Ads Perform Exponentially Better (Part 1)
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices. But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop. Here are a few ways to help you do just that: Use psychology tactics Find out what’s going on inside the minds of your target audience and apply what you learned in your ads. For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...

7 MORE Action Steps You Can Take to Increase Website Visitors in 2014

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In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014: 1. Publish a guest post on at least one major blog Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt. 2. Find more sites to like, follow, and comment on Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with. 3....

7 Action Steps to Get More Traffic in 2014

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7 Action Steps to Get More Traffic in 2014
Ready to make 2014 *your* year? The FullTraffic team’s got your back. Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014: 1. Target millennials With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them. Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more. 2. Align yourself with top influencers Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field. You don’t have to be all...

Freebies You Can Use to Increase Website Traffic (Part 2)

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Freebies You Can Use to Increase Website Traffic (Part 2)
In part one we gave you some freebie ideas that you can use to drive website traffic, and we also offered insights on why providing valuable content is essential to your freebie. This post will provide even more freebie ideas you can implement in your business (in case you couldn’t get enough of them in part 1) and you’ll also learn how to ethically use your freebies in order to stay on the good side of your users. More freebie ideas: Coaching If you’re a coach, consider giving away a free session or two to prospective customers. This will allow you to show people what you’ve got, while eliminating risks on their part. It enables you to get people through your doors so you can give them a glimpse of what you have to offer. Providing free coaching sessions gives you a chance to show people how awesome your services are. And chance are, when people see that, you’ll get some paying customers out of your offer. Courses Got a packed schedule...

Freebies You Can Use to Increase Website Traffic (Part 1)

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Freebies You Can Use to Increase Website Traffic (Part 1)
The concept of bribing may have a bad rep in politics, but online, it’s considered as one of the best practices of Internet marketing. As long as you follow privacy laws and adhere to proper “netiquette”, there really isn’t anything wrong with offering a little incentive to increase website traffic and build an audience. Below are some ideas of what to entice users with. Go through each one, do some research on what would resonate most with your target visitors, and start creating! Quick tip: Make sure you’re giving away something of value Before we get into the details of the different types offers that you can give out, we just want to remind you of one important word: VALUE. Don’t just put together an offer for the sake of doing so. (For instance, some companies release “free” ebooks that don’t really provide anything of substance.) Offering a low-value or useless freebie will only turn off users. Sure, it may entice...

3 Brick and Mortar Best Practices You Can Apply When Buying Website Traffic

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When talking about increasing website traffic, people often bring up techie methods such as implementing retargeting features, using social media, appealing to mobile users, and more. All that is well and good, but for this blog post, we’d like to veer away from online strategies and instead focus on what offline businesses are doing to attract foot traffic. A term that’s usually reserved brick-and-mortar retailers, foot traffic pertains to people in the physical world walking into a store to buy something. Believe it or not, the strategies used by brick-and-mortar stores to attract foot traffic can also be applied to driving website visitors. Here are a few examples: 1. Position yourself near a great anchor store – In retail lingo, an anchor store is usually the biggest, most well-known shop in a mall or shopping center. These stores generate a lot of foot traffic on their own because of their reputation, so brick-and-mortar retailers love having anchor...

5 Timely Themes You Should Take Advantage of When Buying Traffic at the End of the Year

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5 Timely Themes You Should Take Advantage of When Buying Traffic at the End of the Year
Grabbing users’ attention can be especially tough for advertisers and publishers during the holiday season. Between Christmas parties, office potlucks, and exchange gifts, consumers are very distracted and are likely not paying attention to anything that’s not holiday-related. That’s why you need to make your campaigns more compelling by making sure they’re in line with holiday and year-end themes. Doing so increases your chances of getting noticed and can bring in more visitors even at the busiest time of the year. Whatever your means of driving visitors may be--whether it’s buying traffic through ad networks or creating viral marketing content, below are timely themes that you can incorporate in your campaigns: Countdowns High spirits and anticipation run especially high during the holidays. Why not take advantage of all that excitement by counting down the days until Christmas or the New Year? You could do a daily blog post or even launch a...

8 Critical Questions to Ask Before Buying Traffic

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8 Critical Questions to Ask Before Buying Traffic
Looking to buy traffic for your website? Opting for the online advertising route can be a great step. But before signing up with an ad network, it’s best to grill them with some questions to properly determine if they have the right products and services for you. Remember that there isn’t a one-size-fits-all solution for all advertisers, so you should choose your online partners wisely. Asking the right questions is the first step to doing that. To help you with this process, below is a list of must-ask things that you should bring up when screening ad networks: What types of advertising solutions do you offer? This may seem obvious and you’ll likely find a general overview on the company’s website, but it wouldn’t hurt to get into more detail when talking about the ad network’s products. For instance, if they’re offering display ads, ask them where the ads will be placed. Also consider inquiring if they offer design...

Pay for your Traffic Campaigns with Bitcoins

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Pay for your Traffic Campaigns with Bitcoins
We're pleased to announce that starting today, you can pay for your campaigns with Bitcoin. Wait. So What is Bitcoin? Many people find Bitcoin somewhat confusing. Quite simply, Bitcoin is a peer-to-peer online financial network that people use to send payments from one person to another and it's also a digital currency (also called Bitcoin). The bitcoin network functions without the intermediation of a central authority. The managing of transactions and the issuing of Bitcoins is carried out collectively by the network. Why pay with Bitcoin? Customers from around the world can check out with digital currency. The currency works just like cash. Transactions are secure and meet the highest standards for ecommerce security. Learn more about Bitcoin:

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