When talking about increasing website traffic, people often bring up techie methods such as implementing retargeting features, using social media, appealing to mobile users, and more.
All that is well and good, but for this blog post, we’d like to veer away from online strategies and instead focus on what offline businesses are doing to attract foot traffic.
A term that’s usually reserved brick-and-mortar retailers, foot traffic pertains to people in the physical world walking into a store to buy something.
Believe it or not, the strategies used by brick-and-mortar stores to attract foot traffic can also be applied to driving website visitors. Here are a few examples:
1. Position yourself near a great anchor store – In retail lingo, an anchor store is usually the biggest, most well-known shop in a mall or shopping center. These stores generate a lot of foot traffic on their own because of their reputation, so brick-and-mortar retailers love having anchor...
Grabbing users’ attention can be especially tough for advertisers and publishers during the holiday season. Between Christmas parties, office potlucks, and exchange gifts, consumers are very distracted and are likely not paying attention to anything that’s not holiday-related.
That’s why you need to make your campaigns more compelling by making sure they’re in line with holiday and year-end themes. Doing so increases your chances of getting noticed and can bring in more visitors even at the busiest time of the year.
Whatever your means of driving visitors may be--whether it’s buying traffic through ad networks or creating viral marketing content, below are timely themes that you can incorporate in your campaigns:
High spirits and anticipation run especially high during the holidays. Why not take advantage of all that excitement by counting down the days until Christmas or the New Year? You could do a daily blog post or even launch a...
Looking to buy traffic for your website? Opting for the online advertising route can be a great step. But before signing up with an ad network, it’s best to grill them with some questions to properly determine if they have the right products and services for you.
Remember that there isn’t a one-size-fits-all solution for all advertisers, so you should choose your online partners wisely. Asking the right questions is the first step to doing that.
To help you with this process, below is a list of must-ask things that you should bring up when screening ad networks:
What types of advertising solutions do you offer?
This may seem obvious and you’ll likely find a general overview on the company’s website, but it wouldn’t hurt to get into more detail when talking about the ad network’s products.
For instance, if they’re offering display ads, ask them where the ads will be placed. Also consider inquiring if they offer design...
We're pleased to announce that starting today, you can pay for your campaigns with Bitcoin.
Wait. So What is Bitcoin?
Many people find Bitcoin somewhat confusing. Quite simply, Bitcoin is a peer-to-peer online financial network that people use to send payments from one person to another and it's also a digital currency (also called Bitcoin). The bitcoin network functions without the intermediation of a central authority. The managing of transactions and the issuing of Bitcoins is carried out collectively by the network.
Why pay with Bitcoin?
Customers from around the world can check out with digital currency.
The currency works just like cash.
Transactions are secure and meet the highest standards for ecommerce security.
Learn more about Bitcoin:
Conversions are the true measure of Ecommerce success. You're either selling a product or you're not. While other metrics are important in terms of determining how well your site is doing, your conversion rate is the only one that can really tell you if the success of your site is making you money.
1. Ask Your Customers for What They Need and No More
Customers are understandably protective of their personal information and their privacy. It was not so long ago when Sony had their servers hacked and their customers' privacy threatened. People are more and more aware now that just like real-life, they need to make sure that their personal information needs to stay protected.
A good workaround to make sure that your customers never feel like they're being pumped for information is to remove fields that you don't really need. If you do need information, explain why it is mandatory or optional. Transparency works in your favor in this case. Telling them...
Over the years, Google's position on what makes a good website really hasn't changed, however, the algorithms have. Even if you think your website with the best content in the world deserves to be on the top, there may be some things you're doing wrong on the SEO end.
If you're on a strict budget and want to increase your visibility on Google, here are a handful of free SEO tools you should consider downloading:
The minute you start typing in a keyword, Google will start to "autosuggest" particular keywords. With Ubersuggest, it will take a broad keyword and develop hundreds of long-tail phrases based on Google's suggestions. This is a great way to get hundreds of keyword ideas. What you do with this data is entirely up to you.
YouTube Keyword Tool
When it comes to a keyword tool, most people focus on the Google Keyword Planner Tool or some other third-party keyword tool that costs a fortune every month....
Internet marketers everywhere are scrambling to make sense of Google's many algorithm changes. While Google's changes only affect a subset of all searches, some marketers have nevertheless suffered significant losses to their bottom line in the form of traffic loss. If you fall under this category, it is crucial to understand why Google makes these changes and what these changes imply. Google's trajectory for its algorithm is predictable, and if you get ahead of the curve, you can insulate yourself from future damage.
The Recent Changes
Over the past five years, Google has rolled out four major changes to its algorithm. They are, in order of appearance: Caffeine, Panda, Penguin and Hummingbird. Caffeine was an update to Google's index, the part of the search engine responsible for locating and ranking websites. Introduced in 2009, Caffeine provided 50% faster searches. The update was an unprecedented upgrade to the search engine's architecture, and it closed a...
Since yesterday afternoon, approximately at 2 PM, we began to see signs of an attack called "Distributed Brute Force" trying to gain access to any of out user's accounts.
Since we work with CloudFlare to prevent such attacks that could allow access to private information, we immediately turned on a strong barrier that completely blocks access to the site when it detects that the hit is not from a real user. During that period some users may have seen a page telling them to hold a few seconds to access FullTraffic while performing some extra checks. After that first check no extra filtering was needed (no extra delay).
A "Brute Force" attack attempts to guess user passwords using any possible combination. However, we found that the attacker was testing various email addresses and not one specifically nor even those used by our users, so that makes success in this type of attack almost impossible.
A few minutes after having detected the attack, we...
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month.
This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know.
What Does Hummingbird Mean for Google?
So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...