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Federico Einhorn

CEO

I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

Distributed Brute Force Attack on FullTraffic

By Federico Einhorn, posted on November 9, 2013

Since yesterday afternoon, approximately at 2 PM, we began to see signs of an attack called "Distributed Brute Force" trying to gain access to any of out user's accounts. Since we work with CloudFlare to prevent such attacks that could allow access to private information, we immediately turned on a strong barrier that completely blocks access to the site when it detects that the hit is not from a real user. During that period some users may have seen a page telling them to hold a few seconds to access FullTraffic while performing some extra checks. After that first check no extra filtering was needed (no extra delay). A "Brute Force" attack attempts to guess user passwords using any possible combination. However, we found that the attacker was testing various email addresses and not one specifically nor even those used by our users, so that makes success in this type of attack almost impossible. A few minutes after having detected the attack, we...

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A Changing Approach to SEO in the Aftermath of Keyword (Not Provided)

By Federico Einhorn, posted on October 2, 2013

On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall. SSL Encryption and Google: A Brief History Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear. Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board. Webmasters and SEOs have been able to...

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Google Rolls Out Hummingbird Algorithm - What Does It Mean for Search?

By Federico Einhorn, posted on September 27, 2013

Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month. This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know. What Does Hummingbird Mean for Google? So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...

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7 Steps to Creating Viral Content

By Federico Einhorn, posted on September 12, 2013

Internet content which is highly sharable, and ends up becoming extremely popular as a result, is often said to go viral. The type of content which most often goes viral is video content. A perfect example is the South Korean single Gangnam Style by Psy. Released in July, 2012, the music video's amusing and original style helped it to become the most watched clip on YouTube, with a stunning 1.75 billion views within the first year. With the combined power of things like social media sharing and video marketing, businesses can make viral content themselves in order to greatly increase brand awareness and exposure. The following takes a look at seven of the key elements of viral content marketing. 1 – Don't Try to Please Everyone In order to create viral content, whether in the form of video or any other kind of media, you will need to stop being neutral. Viral content marketing is all about evoking emotions in people, and this inevitably means inspiring a degree...

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Introducing Responsive Web Design, the Ultimate Trend in Web Design

By Federico Einhorn, posted on August 14, 2013

Not so many years ago, most people accessed the Internet from either a desktop or laptop computer, and the most popular screen resolution by far was 1024x768. Nowadays, the way we use computers and the Web has changed immeasurably partly due to the fact that there are a multitude of completely different devices used for browsing the Web. During 2014, mobile Internet users will outnumber those using desktop and laptop computers. In the last couple of years, and particularly since the introduction of Windows 8, tablet computer sales have seen an unprecedented rise as well. Even desktop and laptop computers, which will always remain popular as well thanks to their larger screens and greater power and features, are more diverse than ever. With so many different screen resolutions in use today, Web designers need to start paying attention to responsive Web design so that their content is easily viewable and looks great on any device. The beauty of responsive Web design is that you...

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Black Hat Still Prevailing with Google's Algorithm Loopholes

By Federico Einhorn, posted on August 1, 2013

It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites. In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links. Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...

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Giveaway: Tell Us Why You Love FullTraffic and Win!

By Federico Einhorn, posted on July 18, 2013

The FullTraffic team is feeling extra generous today, which is why we just cooked up a new giveaway that’s bound to get your creative juices flowing! To participate, all you need to do is answer this: Why do you love FullTraffic and why would you like to win these prizes? Easy, right? What you’ll get We’re giving away a bunch of exclusive FullTraffic items, including T-shirts, mouse pads, and tumblers! You’ll get ALL THREE items in a nice package so if you win, so there’s no need to fight over who gets what. Additionally, we’re giving away not one, not two, but 10 of these prize packages which means that entrants really have significant chances of winning! How to join… and win To enter, simply leave a comment below this post telling us why you love FullTraffic and why you want to win our prize packages. Readers can then vote for their favorite answers by simply clicking the Vote up button...

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4 Practical Tips on Making Full-Page Ads Work for You

By Federico Einhorn, posted on June 28, 2013

Full-page ads are a popular format for companies that truly want to make a huge impression on customers. Unlike regular banner ads, Full Page banners can’t be ignored that easily. And if they’re designed and executed in a tasteful way, they can be highly effective in getting traffic back to your site. Of course the key word here is “tasteful.” See, the main reason why some advertisers aren’t seeing their desired results out of their campaigns is because they’re serving up their ads in annoying and obtrusive ways. The fact is, you can certainly make full-page ads work for you if you implement them in a way that doesn’t kill people’s browsing experience. The next time you’re running a full-page ad campaign with FullTraffic, be sure to keep these tips in mind: Remember that just because you get a lot of space doesn’t mean you have to use it all One of the best things about full-page ads is that they give you a...

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Black Hat Still Winning after Penguin 2.0

By Federico Einhorn, posted on June 17, 2013

When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...

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Analyzing Penguin 2.0 (4.0) and Its Impact to Date

By Federico Einhorn, posted on June 3, 2013

Matt Cutts, Google’s master of search spam, made the rare move of announcing the search engine giant’s release of the latest version of Penguin last week. The move, as expected, has sent webmasters and SEOs heart rates through the roof wondering if their sites will be impacted and how badly. New blog post:Penguin 2.0 rolled out today goo.gl/fb/U7llH— Matt Cutts (@mattcutts) May 23, 2013 The move from Cutts to announce that Penguin 2.0 was rolled out on 22 May was rare as Google tends to keep its lips shut when it comes to announcing the specific release of Penguin and Panda updates. After discussing the updates frequently over the past month, it seemed only natural that Cutts would break with trend and immediately inform webmasters of Penguin’s release. Why Penguin 2.0? While the latest release of Penguin algorithms is technically the fourth release of such software programs at Google, it is officially referred to as Penguin 2.0 because of the nature of this...

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