Making More Money: 6 Ways to Increase Your Conversion Rates
Conversions are the true measure of Ecommerce success. You're either selling a product or you're not. While other metrics are important in terms of determining how well your site is doing, your conversion rate is the only one that can really tell you if the success of your site is making you money. 1. Ask Your Customers for What They Need and No More Customers are understandably protective of their personal information and their privacy. It was not so long ago when Sony had their servers hacked and their customers' privacy threatened. People are more and more aware now that just like real-life, they need to make sure that their personal information needs to stay protected. A good workaround to make sure that your customers never feel like they're being pumped for information is to remove fields that you don't really need. If you do need information, explain why it is mandatory or optional. Transparency works in your favor in this case. Telling them...Continue Reading
