As Google continues to strengthen its chokehold on the U.S. search market and keep the competition at bay, the industry's best minds struggle to develop new tools and strategies to cope with Google's dominance and find a way to breakthrough and regain a foothold in an industry that has long been controlled by Google. As Yahoo's Marissa Mayer approaches one year on the job as CEO, she is looking to revamp Yahoo's approach and breathe new life into the competition for number one in the search industry.
It was announced last week that Mayer and Yahoo! are in the process of developing several new tools and strategies to try and revive Yahoo's prospects of regaining market share in the lucrative search ad industry. As of 2012 the industry brought in roughly $19.8 billion in revenue related to search advertising. As of the end of the first quarter of 2013, Google held 67% of the search engine marketplace in the U.S., bringing with it a sizable chunk of that $19.8...
When it comes to search engine optimization, many people make the mistake of focusing largely or exclusively on a site's text content. As long as articles and blog posts are well written and the right keywords have been deployed in the right places, some site owners and even SEOs assume that there's little else to be improved as regards a site's front end.
Changes to the way that search engines evaluate pages mean this is an outdated attitude. Today's search algorithms, especially Google's, place much more emphasis on multimedia content than in the past. Good image content, properly tagged and titled, can really boost a site's profile. The value of image searches in driving traffic can't be overstated — especially since Google serves a block of image results at the top of its regular search results page. These naturally draw the eye and encourage searchers to click on the associated links.
The vital role of social media in determining a page...
Google Analytics is a free, but incredibly powerful tool that can provide you with a wealth of detailed data about your website or sites that you can then use for marketing and search engine optimization (SEO) purposes. Analytics is available to anyone with a Google account. The program includes quite a few innovative features – some that were included from the first Analytics release, and others that have been added more recently. Understanding these features, their use and their purposes can help you take better advantage of Google Analytics’ power.
Many companies that maintain an online presence use Google’s Adwords program to generate traffic to their sites by posting ads next to relevant search results pages. Analytics can help you determine exactly which keywords or search phrases are generating the most traffic – as well as which generate traffic that converts the best into actual paying customers.
Need an additional revenue stream that puts more money in your pocket? Want to spread the word about great products and services to your audience? Then check out the FullTraffic affiliate program. Open to the vast majority of site owners, this program will enable you to earn generous commissions just by promoting FullTraffic’s products and services.
What you get
Affiliates are entitled to 20% commission for each successful referral. Payments are issued within the first 10 days of every month.
There are no minimum payout thresholds, which is great news for you because it means that you’ll be able to receive your earnings no matter how much you have in your account. Unlike other affiliate programs, we won’t let you wait or jump through hoops just to get the money that YOU rightfully earned.
What’s more, there are no limits to the number of referrals that you can bring in so there’s virtually no cap to how much you can...
Article marketing has long been a popular way to generate backlinks to your website and, in doing so, increase your search engine ranking and the amount of traffic that your site receives. In the last few years, however, Google has introduced various updates to its algorithms which have changed the way in which it delivers results. The Google Penguin update made by far the biggest impact on many aspects of SEO, including article marketing.
Many of the article directories, used primarily by article marketers for posting their content, suffered considerably from Google's latest updates. Once popular sites such as ezinearticles.com, articlesbase.com and numerous others were hit hard by the Google Penguin update and, as a result, rarely appear much in search results. For this reason, many Internet entrepreneurs are asking themselves if article marketing it still a viable way of generating traffic.
How Article Marketing Works
Article marketing is a simple enough...
You've heard of AuthorRank, and you want to capitalize on it, but how? SEO changes so fast. It used to be that you could stuff your meta-keywords tag and rocket yourself to the top of the SERPs. A wellspring of anonymous authors got a lot of traffic, and a lot of spam sites presumably made a lot of money. Now, apparently, Google wants more quality and less anonymity. Meta-keywords have been out for a long time, but authorship hasn't been a big deal - until now.
Come Out, Come Out, Wherever You Are
Google is encouraging you to stop being anonymous. It's going to start following you all over the web. That's probably a good thing for a couple of reasons. First, the web is becoming more social with Facebook and Google+. It's not that the web wasn't social before though, it's just that people are wandering away from blogs and going to social networking sites. Yeah, they end up back on blogs in the comments section too, but bloggers and businesses...
Matt Cutts (@mattcutts), the head of Google’s Webspam Team, is on record as a believer in SEO’s ability to make the internet a better place. Search engine optimization (SEO) is integral to effective online marketing; without it, getting your message out to a wide audience is extremely difficult, at best. SEO will have a place in internet marketing for the foreseeable future, but do it wrong and there is a price to pay. Google will penalize your website for perceived attempts to manipulate rankings with grey or black hat techniques. The old-school is out, and the new-school is focusing more and more on visitors, less and less on search engines.
There are many different ways to implement SEO strategies. Analyzing and optimizing speed, navigability, ad designs and placements, and of course keywords, will improve page rank and increase revenue. Each of these factors can be assessed, and usually improved with a good SEO strategy. However, Google is developing something...
Establishing a savvy Twitter profile means maintaining the quality of posts or, rather, tweets. While businesses should conduct their social media activities in a business-like manner, there are still plenty of ways companies and organizations stray off the road into status territory that actually detracts from their reputations. To tweet optimally and avoid disenchanting clients and Twitter followers, be sure you aren’t tweeting as follows.
Too Much Promotion
If your business uses Twitter as a platform for continuous advertisement, it may be turning off your customer base. Savvy business tweeters can still keep their brand present in the consciousness of their followers without indulging in excessive self-promotion. Instead, use the platform to tweet about events or to disseminate useful information about your industry. Your followers can easily tell the difference between useful information and self-grandeur. Moreover, people don’t want...
Everyone knows that Google is slowing getting rid of its referrer data. For years, this is how we were able to verify our keyword data from the free Keyword Tool put out by Google. With referrer data coming up "not provided" - even on the analytics dashboard, how are we to figure out how people find our site? Enter WassUp.
What Is Wassup?
WassUp is a simple Wordpress plugin that gives you analytics right from your Wordpress dashboard. It collects a lot of data about your visitors including their ip/hostname, whether they're a bot or human, search engines used to find your site, the operating system of the user, complete user agent, spam and hack attempts.
The plugin also have a really simple admin console area that allows you to filter by:
record count per page
"top ten" charts with aggregate data (i.e. top queries, requests, etc.)
records by time period
records by entry type
You can even customize how often the...
Log on to Google.com any given day and enter a search query for a random person, place, or landmark and you are no doubt going to be bombarded with page links, suggestions, and image previews related to your term. Bing.com recently added a new expansion to its Snapshot feature that allows the search engine to make better associations between places, people, and things.
Bing’s Snapshot feature is found on the right hand side of the page when users use the search engine and provides images of relevant people, places, or “things” that correlate to the query term. Using a new technology it calls “Satori,” Bing is seeking to provide better image results that draw a clear correlation between subjects.
Bing posted the following statement on its official blog on 21 March:
Today, we are inviting people to check out Snapshot to experience our expansion of Satori.
Since its introduction in June, we have expanded Satori to include a significantly...