Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how:
This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition.
If you start a search query with the...
There has been a lot of chatter online and within the SEO community over the last week that a major update for Google’s Panda algorithm was going to be released in the very near future. Many SEO professionals took to the web on Friday 15 March declaring that Panda 25 (the latest update) had in fact been released. Other professionals claimed that the release date was set for Monday 18 March; and all the while Google remained hush releasing only the following statement through a spokesperson:
“I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.”
SEO professionals and Google officials could go back and forth for days about whether or not Panda and Penguin updates have been released, are just rumors, or are still in the works. The best way to get to the bottom of it is to look at a timeline of events from the past week that point to a planned...
Sometimes the simplest SEO tweaks make a huge difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even make conversion easier as visitors find it easier to find what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact.
1. Review Your Robots.txt File
If you have a robots.txt file on your site, check it out. You might be surprised by what you find. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to see if you're excluding any pages. Both of these provide a quick fix and have both short and long-term benefits for you.
2. Assess Canonicalization of your Domain
Search engines hate duplicate content. Most sites unwittingly hurt themselves by giving the search engines two copies of their...
Buying traffic is probably the easiest way to get traffic to your site. You don't have to mess around with SEO, you don't have to pay agency fees and hope for the best. All you have to do is worry about the marketing message. There's just one problem. Most paid campaigns shut off the spigot when your campaign is over. Yes, you can turn it back on but, if you're running a massive campaign, that can be a big pain in the butt.
Auto-Renew: Making Traffic Generation Even Easier
Now you can opt to auto-renew your traffic campaigns once they are fully delivered. Every time a campaign is renewed, you pay the lowest possible price for that campaign and your credit card on file is charged automatically for you. But, we don't want to push you into anything. That's why all campaigns come with "auto-renew" turned off by default. That way, you control how much traffic is sent to your site.
To activate the service, just go to "Live Stats" (a...
Email marketing is getting harder and harder. With spam filters getting better, users are finding it easier to just mark your stuff as junk - even when they signed up for it in the first place. To combat this trend, and get your emails opened, here are five tips to make your emails pop:
Use Outrageous Headlines
Sometimes, outrageous headlines are a good thing. For example, "You're going to be really pissed when you read this," and "This picture is worth 10,000 words," are great examples of email headlines that get read. Why? Because it's enticing, audacious, and a bit outrageous. People are bombarded with emails every day. You have to stand out from the noise. This is how.
Keep It Simple
400 to 500 words at most. Users will not be bored reading email. It's too easy to click the "x" and close the email. Worse, they can mark you as spam if you're sending them 2,000 word emails. Bad. Stick to short emails, keep your prospect's...
Blogs can be powerful ways for companies to keep in touch with their customer base. While social media allows some connection, a blog provides freedom for companies to show in-depth views of what goes on behind the scenes in the company. This kind of intimate view of a company’s goings-on can work to increase brand loyalty, leading to more repeat business.
That being said, not all blogging is equally as effective at creating or strengthening a customer base. Implementing these simple tips will help you use your blogging efforts wisely, producing benefits both immediately and in the long-run.
Set a blog schedule and stick to it. Too many people want to blog when they feel inspired. The problem is most people feel inspired only once in a while. Honestly, nobody is going to visit your blog on a regular basis if they cannot expect to find at least one new post to read at each visit. This means you need to set a schedule of when you post on your blog and then stick to it....
There is no writing a headline for this news story that wouldn’t result in most readers thinking “duh.” Telling the world that Bill Gates believes Microsoft’s search engine Bing is a better product than rival Google, is like telling the world Steve Jobs felt the iPhone is a better product than a Samsung Galaxy S III. Gates, the richest man in America, founded Microsoft along with Paul Allen and served as the executive chairman of a company that went on to become the largest personal computer software company in the world.
Gates no longer serves as the executive chairman for Microsoft, though he does retain a position as a non-executive chairman, but that hasn’t stopped him from promoting the company’s Bing search engine. Although he now devotes his full attention to the Bill & Melinda Gates Foundation, that didn’t stop him from boasting about Bing’s superiority in a recent “Ask Me Anything” conversation on...
You don't need to pitch your products and services to sell them. That might sound incredible, but it's a strategy that some businesses employ and they're cleaning up, big time. For example, while investment research firm Casey Research does have sales pages for its newsletters, much of the "selling" is actually done through editorial pieces. e-Commerce sites can take a tip from this, and other, companies that employ a similar strategy. It will increase traffic to your site, boost sales, and earn the trust of your visitors more than an outright sales message.
Tell a Story
One of the best ways to sell is to tell a story. Get away from telling users how great your product is. Instead, earn their trust by telling a story. The story should incorporate a problem that you know for a fact that your readers are having. Then, the story should illuminate a solution - a generic solution - to the problem. Finally, the story should demonstrate how...
A recently released report from Marin Software has found that searches conducted on mobile devices are gaining more and more ground against their desktop and laptop competitors. The report was released this week and included data from 2012; data which suggests that by the end of 2013 mobile searches will account for one-third of paid-search clicks online. The study collected data from 13 regions of the globe, including the U.S., UK, Europe, Australia, and China.The report from Marin Software was entitled “The State of Mobile Search Advertising in the World,” and looked at paid-click, Cost-per-Click (CPC), and conversion trend data from around the globe with a particular emphasis on the mobile sector. What Marin found was a steadily increasing trend, in the U.S. in particular, toward mobile devices in online search clicks and spending.From January to December of last year, Marin found a 9.2% increase in the share of clicks from mobile devices from 14.2% up to 23.4%. The...
Optimistic SEOs all believe that Google's message is consistent: meritorious links win the day. Content is king. Play by the rules, and you will be rewarded. Blackhat SEOs believe the opposite - that Google is pragmatic in allowing some paid links to influence search results while punishing other companies who use them. Officially, Google tells us that paid links are a one-way road to nowheresville in the search engine. However, there is evidence that Google allows spam to make it through - despite its much-touted Panda and Penguin solutions.
Proof That Google Allows SERP Manipulation
Our site specializes in sending traffic to other sites - a service that, arguably, a lot of webmasters need. Last month, we noticed a significant drop in traffic:
While this could happen for any number of reasons, we decided to look into the problem a bit further. What we discovered shocked us. Another site had taken our spot in the SERPs for one of our keywords using less...