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Federico Einhorn

Federico Einhorn

CEO
I'm the Founder and CEO at FullTraffic. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers world wide for small to medium sized businesses. http://federicoeinhorn.com

FullTraffic manages its own ad network, a place that enables advertisers and publishers to exchange ad space. As we focus only on Full Page Advertising, FullTraffic is constantly improving to offer the BEST traffic quality.

Don't Let SEO Sink Your Site

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Don't Let SEO Sink Your Site
Matt Cutts (@mattcutts), the head of Google’s Webspam Team, is on record as a believer in SEO’s ability to make the internet a better place. Search engine optimization (SEO) is integral to effective online marketing; without it, getting your message out to a wide audience is extremely difficult, at best. SEO will have a place in internet marketing for the foreseeable future, but do it wrong and there is a price to pay. Google will penalize your website for perceived attempts to manipulate rankings with grey or black hat techniques. The old-school is out, and the new-school is focusing more and more on visitors, less and less on search engines. There are many different ways to implement SEO strategies. Analyzing and optimizing speed, navigability, ad designs and placements, and of course keywords, will improve page rank and increase revenue. Each of these factors can be assessed, and usually improved with a good SEO strategy. However, Google is developing something...

Tweetle-de to Tweetle-dumb: Don't Tweet That

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Tweetle-de to Tweetle-dumb: Don't Tweet That
Establishing a savvy Twitter profile means maintaining the quality of posts or, rather, tweets. While businesses should conduct their social media activities in a business-like manner, there are still plenty of ways companies and organizations stray off the road into status territory that actually detracts from their reputations. To tweet optimally and avoid disenchanting clients and Twitter followers, be sure you aren’t tweeting as follows. Too Much Promotion If your business uses Twitter as a platform for continuous advertisement, it may be turning off your customer base. Savvy business tweeters can still keep their brand present in the consciousness of their followers without indulging in excessive self-promotion. Instead, use the platform to tweet about events or to disseminate useful information about your industry. Your followers can easily tell the difference between useful information and self-grandeur. Moreover, people don’t want...

How To Reverse Engineer Your Keywords Without Google's Help

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How To Reverse Engineer Your Keywords Without Google's Help
Everyone knows that Google is slowing getting rid of its referrer data. For years, this is how we were able to verify our keyword data from the free Keyword Tool put out by Google. With referrer data coming up "not provided" - even on the analytics dashboard, how are we to figure out how people find our site? Enter WassUp. What Is Wassup? WassUp is a simple Wordpress plugin that gives you analytics right from your Wordpress dashboard. It collects a lot of data about your visitors including their ip/hostname, whether they're a bot or human, search engines used to find your site, the operating system of the user, complete user agent, spam and hack attempts. The plugin also have a really simple admin console area that allows you to filter by: record count per page "top ten" charts with aggregate data (i.e. top queries, requests, etc.) records by time period records by entry type etc. You can even customize how often the...

Satori Expansion Brings Growth to Bing Snapshot Feature

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Satori Expansion Brings Growth to Bing Snapshot Feature
Log on to Google.com any given day and enter a search query for a random person, place, or landmark and you are no doubt going to be bombarded with page links, suggestions, and image previews related to your term. Bing.com recently added a new expansion to its Snapshot feature that allows the search engine to make better associations between places, people, and things. Bing’s Snapshot feature is found on the right hand side of the page when users use the search engine and provides images of relevant people, places, or “things” that correlate to the query term. Using a new technology it calls “Satori,” Bing is seeking to provide better image results that draw a clear correlation between subjects. Bing posted the following statement on its official blog on 21 March: Today, we are inviting people to check out Snapshot to experience our expansion of Satori. Since its introduction in June, we have expanded Satori to include a significantly...

5 Killer Search Operators That Make Research Easier

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5 Killer Search Operators That Make Research Easier
Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how: Allinanchor This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition. Allintext If you start a search query with the...

Google Preps Updates for Penguin and Panda; Remains Mum on Release

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Google Preps Updates for Penguin and Panda; Remains Mum on Release
There has been a lot of chatter online and within the SEO community over the last week that a major update for Google’s Panda algorithm was going to be released in the very near future. Many SEO professionals took to the web on Friday 15 March declaring that Panda 25 (the latest update) had in fact been released. Other professionals claimed that the release date was set for Monday 18 March; and all the while Google remained hush releasing only the following statement through a spokesperson: “I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.” SEO professionals and Google officials could go back and forth for days about whether or not Panda and Penguin updates have been released, are just rumors, or are still in the works. The best way to get to the bottom of it is to look at a timeline of events from the past week that point to a planned...

5 SEO Improvements You Can Do In 15 Minutes

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Sometimes the simplest SEO tweaks make a huge difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even make conversion easier as visitors find it easier to find what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact. 1. Review Your Robots.txt File If you have a robots.txt file on your site, check it out. You might be surprised by what you find. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to see if you're excluding any pages. Both of these provide a quick fix and have both short and long-term benefits for you. 2. Assess Canonicalization of your Domain Search engines hate duplicate content. Most sites unwittingly hurt themselves by giving the search engines two copies of their...

How To Put Your Traffic Generation On Auto-Pilot

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How To Put Your Traffic Generation On Auto-Pilot
Buying traffic is probably the easiest way to get traffic to your site. You don't have to mess around with SEO, you don't have to pay agency fees and hope for the best. All you have to do is worry about the marketing message. There's just one problem. Most paid campaigns shut off the spigot when your campaign is over. Yes, you can turn it back on but, if you're running a massive campaign, that can be a big pain in the butt. Auto-Renew: Making Traffic Generation Even Easier Now you can opt to auto-renew your traffic campaigns once they are fully delivered. Every time a campaign is renewed, you pay the lowest possible price for that campaign and your credit card on file is charged automatically for you. But, we don't want to push you into anything. That's why all campaigns come with "auto-renew" turned off by default. That way, you control how much traffic is sent to your site. To activate the service, just go to "Live Stats" (a...

5 Tips To Make Your Emails Pop

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5 Tips To Make Your Emails Pop
Email marketing is getting harder and harder. With spam filters getting better, users are finding it easier to just mark your stuff as junk - even when they signed up for it in the first place. To combat this trend, and get your emails opened, here are five tips to make your emails pop: Use Outrageous Headlines Sometimes, outrageous headlines are a good thing. For example, "You're going to be really pissed when you read this," and "This picture is worth 10,000 words," are great examples of email headlines that get read. Why? Because it's enticing, audacious, and a bit outrageous. People are bombarded with emails every day. You have to stand out from the noise. This is how. Keep It Simple 400 to 500 words at most. Users will not be bored reading email. It's too easy to click the "x" and close the email. Worse, they can mark you as spam if you're sending them 2,000 word emails. Bad. Stick to short emails, keep your prospect's...

Simple Ways to Increase Your Blog's Traffic Flow

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Simple Ways to Increase Your Blog's Traffic Flow
Blogs can be powerful ways for companies to keep in touch with their customer base. While social media allows some connection, a blog provides freedom for companies to show in-depth views of what goes on behind the scenes in the company. This kind of intimate view of a company’s goings-on can work to increase brand loyalty, leading to more repeat business. That being said, not all blogging is equally as effective at creating or strengthening a customer base. Implementing these simple tips will help you use your blogging efforts wisely, producing benefits both immediately and in the long-run. Set a blog schedule and stick to it. Too many people want to blog when they feel inspired. The problem is most people feel inspired only once in a while. Honestly, nobody is going to visit your blog on a regular basis if they cannot expect to find at least one new post to read at each visit. This means you need to set a schedule of when you post on your blog and then stick to it....

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