It looks like Google is off to a rough—and ironic—start this year. The search giant, which is known for its strict policies against buying links and publishing low-quality content, was recently caught breaking its own rules, Search Engine Land reported.
According to the popular SEO blog on Monday, a search for "This post is sponsored by Google" returns over 400 pages, all written in line with a Google Chrome Marketing campaign. Search Engine Land's Danny Sullivan found that lot of these "sponsored posts" contained a video advertisement for the browser, together with supposed articles or reviews about Google Chrome. What's fishy about them though is that most of the posts contain "thin content" –the very type of content that Google's Panda update aims to curtail. The articles may have a sentence or two with the term "Google Chrome," but the essence of their content doesn't really say much...
Online advertising has demonstrated time and time again that it is more effective than traditional advertising. Web page banners have proved to be more interactive than print ads, email marketing has been trumping direct mail for years, and publishers have learned that they can get their messages across their target audience faster and more efficiently when they do it using the Internet, as compared to old fashioned means.
Online Video vs. TV Commercials
Online video ads are no different. In a recent study, Google teamed up with Ipsos OTX MediaCT to determine the effects of online video advertisements compared to traditional TV ads. Their research involved three sets of participants who were asked to view ads in their own homes. The first group saw only TV ads, a second group viewed only online video ads, while a third group of participants was tasked to view both online ads and TV commercials.
1–2 days after watching, the participants were given surveys...
This coming year is sure to bring a lot of surprises, and while it's impossible to predict exactly how the next 12 months will go, 2011 has provided us with hints of things that the world needs to pay attention to and watch out for in 2012.
Listed below are a few issues and trends that are bound to keep showing up in 2012. Whether you're an entrepreneur, a marketer, or just an everyday consumer, it's best to pay attention to these matters and trends, because they will, almost certainly, determine the course of this coming year.
1. SOPA – Currently making its way into Congress is the Stop Online Piracy Act (SOPA), a bill that aims to curb piracy and Intellectual Property theft on the Internet. While the reasons behind this bill are noble and valid, it's been met by fierce protests from various Internet companies due its broad and unconstitutional proposals. SOPA mandates ISPs, search engines, advertisers, and even payment services to...
Image credit: North Shore-LIJ on Flickr
Whew! Another year has come and gone, and 2011 is almost out the door. But before you rush into 2012, it's best to list down a few resolutions to ensure that you get started with the New Year on the right foot.
Not quite sure where to start? These 5 New Year’s resolutions for Internet Marketing should give you some ideas:
1. Tweet more (meaningful things) – If there's one action that's guaranteed to give you more success in Twitter it's this: Tweet more about things that people care about. With over 100 million active users, the only way to stand out is to post tidbits that resonate with your target audience. Do this often, and your Twitter account is bound to come up in people's radars in no time.
2. Don't be a snooty social media marketer – You know that you're a snooty social media marketer when: a) You don't respond to people just because they only have...
Managing your company's online reputation is a task that needs to be done even when you're out and about. Whether you're a business owner attending meetings all over the country, or an Internet marketer heading to an out of town conference, there's no excuse for ignoring comments and mentions about your brand.
Thankfully, your smartphone can effectively keep you on top of your brand monitoring duties. Check out these 5 iPhone apps that ensure that you don't miss another tweet, post, or comment about your company.
1. Boxcar – This nifty app sends you push notifications whenever your brand or keyword receives a mention across various social networks and websites. Boxcar supports Twitter, Facebook, Email, RSS Feeds, Growl, Github, Google Voice, and Google Buzz. Perhaps the most convenient feature of Boxcar is that it provides a central inbox for all your notifications, making it easy to respond to comments, mentions, and...
Nowadays, a lot of people think that social media is all about sharing content, tweeting interesting tidbits, or posting the coolest infographic. And while all of these are indeed true, a lot of us seem to have lost track of the most fundamental purpose of social media: Connecting. No, I'm not just referring to virtual connections in the form of likes and followers; I'm talking about actual connections. Connections so genuine, that they actually exist in the real world.
The problem with most marketers nowadays is that they embed themselves too much in the social web, that they disregard the important link between social media and the outside world. Remember, your customers are real people too, and you won't catch their attention if you just keep posting content like a robot.
Always keep in mind that you have to pay attention to other people first, before they notice you. With that said, why not spend a few minutes every day helping those in your social...
Image credit: webtreats on Flickr
For small businesses and "solopreneurs," dealing with social media can be a balancing act. Since these types of businesses usually don't have a social media department at their disposal, they end up diving into Facebook, or Twitter themselves. But this becomes a problem when companies focus too much on social media, and neglect other important business tasks. Or in some cases, business owners try to do everything themselves by handling social media, marketing, and management all at the same time, that they end up with half-baked results across the board.
If you can relate to the above-mentioned situations, don't fret. The key to not being overwhelmed with social media lies in automation. There are tons of tools that you can use to take care of various social media tasks, such as following people and posting updates. You don't have to click on thousands of "Follow" buttons on Twitter, and you...
While there may be some debate about whether or not the world is already in the "Post-PC" era, it's undeniable that consumers nowadays are whipping out their smartphones to check their emails, log on to their social media accounts, and make purchases. It's important for businesses to catch up with their customers even when they’re out and about, which is why more and more mobile sites and apps are entering the space.
Mobile Movement 2011: The Year That Was
Earlier this year, Google, in partnership Ipsos OTX MediaCT conducted a study to determine how consumers use their smartphones, and the role that mobile phones play in making decisions about products and services. Their findings indicate that out of 5,013 US online adults, 89% of them said that they use their smartphone throughout the day. In addition, 79% of users turn to their smartphones for shopping related activities, indicating that mobile phones are already deeply embedded...
Earlier this week, Google released Zeitgeist 2011, its report of the biggest search trends around the world, based on the billions of Google searches made in the last 12 months. The Zeitgeist is quite insightful (and entertaining) because it reveals which topics received the most attention from users, and it also gives us a glimpse of the collective consciousness of the globe.
What did people Google most this year? Here's the search giant's list of the fastest rising searches of 2011:
1. Rebecca Black – When her single "Friday" was released, Rebecca Black became an overnight celebrity. But her video, which received over 167 million YouTube views didn't go viral because it was good. Quite the opposite, actually. "Friday" got an overwhelming amount of dislikes and was mocked to no end. Nonetheless, Black still had the last laugh as artists such as Lady Gaga and Katy Perry expressed their support. In...
Image credit: Vectorportal on Flickr
If you're not receiving the daily AppSumo emails yet, then you may want to consider signing up for them, because they could really make your day. Dubbed as the site providing "Daily Deals for Web Geeks," AppSumo offers tons of great apps, action videos, books, and other products that help people and businesses become more Internet-savvy. Think of it as Groupon or LivingSocial, only instead of inexpensive meals and travel discounts, you will receive exclusive deals on products that can let you thrive in SEO, social media, marketing, web design, and more.
We examined the long list of deals that AppSumo has on its website and below are our top picks:
1. Link building action video ($49 instead of $99) – If you have a startup that's completely new to SEO, then this deal is for you. In this action video, Tom Critchlow (the SEO specialist behind Hotels.com and SalesForce.com) explains Search Engine...