Buying traffic is a great way to quickly get more visitors and increase your ComScore rankings. It also generates exposure for your site and helps put your company on the map.
Another great thing about purchasing traffic online is that doing so is both affordable and convenient. Whether you’re an advertiser looking to build your brand or a publisher who wants to drive more visitors to your site, you can start getting those much-needed website hits in just a few minutes, thanks to the self-serve platforms that ad networks offer.
Here’s the thing though. While it really is easy and inexpensive to buy traffic from online companies, it’s important to note that not all of them are created equal.
Before whipping out your credit card, be sure to ask yourself the following questions first:
How much traffic will I get?
Size matters, when it comes to ad networks, so be sure to look into how big the ad network is before choosing to sign up. How many...
Question: What’s the one thing you should decide on before starting an ad campaign or buying website traffic?
Answer: Your purpose for doing it.
Sure, you can fuss about the types of ads to put out there, how much traffic you should get, or which sites to advertise on, but if you can’t answer the question, of WHY you’re doing it in the first place, then your campaign is doomed from the start.
2 Main Purposes for Advertising
Generally speaking, companies advertise or buy traffic for two reasons: lead generation and branding. In the following paragraphs below, we’ll explain the differences between the two and how you can use your web traffic and advertising tools more effectively.
When you’re advertising for lead generation purposes, your ad campaigns should be targeted and they must have a corresponding call to action. This means that lead generation ad should direct users to a landing page that tells them to complete...
Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it.
The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.)
Below are a few things that you can try to really get to know your audience and what they have to say:
Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...
If you’re running advertorials, paid content, or native advertising on your site make sure the ads and content associated with your sponsors are properly disclosed, or else you might find your entire website excluded from search results.
That’s basically the gist of Matt Cutt’s latest GoogleWebmasterHelp video (see below).
In the video, Cutts reminded users of Google’s long-time policy regarding paid links and content. The policy states that paid links should not pass page rank, and should therefore be labeled as nofollow. In addition, webmasters must see to it that all advertorials, paid content, and native ads on their site are clearly and conspicuously labeled accordingly (i.e. use words like “sponsored” or “advertisement”).
However, according to Cutts, Google’s webspam team has been seeing problems regarding advertorials, native advertising content, or paid content that aren’t being disclosed...
If you’ve been trolling tech and online advertising blogs lately then you’ve most likely caught wind of Microsoft’s Scroogled Campaign against Google. The campaign, which first launched in November, was created mainly to bash Google and promote Microsoft products such as Bing, Windows Phone, Outlook and more. It’s as anti-Google as can be and so far it has attacked the search giant’s paid inclusion in shopping search results, Gmail, Google Play, and most recently, Chrome.
In case you aren’t up to speed with Scroogled, below is a timeline that details how Scroogled made its way into the interwebs and what it’s saying about the almighty Google:
November 28, 2012 – Scroogled Launched
Microsoft first launched Scroogled.com in late November where it attacked Google’s Product Listing Ads . According to the site:
In the beginning, Google preached “Don’t be evil” – but that changed on May 31, 2012....
Wondering why your blog isn’t reaching your target readership? Fretting about your site’s non-existent comments and low social shares? You could be committing the following mistakes:
Your posts are full of typos and grammatical errors - Clean up your articles and make sure the text is free from typos and grammar mistakes. This may sound obvious and basic, but so many bloggers remain careless with their writing and publish posts that are full of glaring typographical and grammatical errors. Don’t be one of those bloggers.
Always run spell check on your articles. Type them up in a word processor first before pasting them online.
Do note that spell checkers are far from perfect though, so always read and re-read your articles prior to submission. The best spell checkers are your eyes and brain. Use them. You can also let other people check for spelling and grammar mistakes. It never hurts to get another set of eyes to read through a post.
Thanks to the emergence of big data, page tags, and analytics tools, brands and online publishers really have a lot of things going for them in data department. It’s never been this easy to gather visitor intelligence, and website owners nowadays recognize the value of analytics so they’re more than happy to track their site metrics, test components, and generate reports.
That’s the good news. The not-so-good news is that while site owners are certainly looking at their analytics, they’re not always paying attention to the right numbers. The fact is not all metrics are created equal. While it may be easier to look at the numbers on the surface (i.e. page views, total number of users, etc.), these aren't necessarily the data points that would give you the pulse of your website or company. These aren't the numbers that will tell you how your users are doing and what action steps you need to take to keep them happy.
Tracking surface metrics...
What should have been a day of jubilance and celebration suddenly turned tragic when 2 bombs went off on Monday right at the finish line of the Boston Marathon. The blast claimed at least 3 lives, including one of an 8-year old boy, and left over 150 people injured.
At the time of writing this, the authorities are still trying to get to the bottom of this terrible incident, and are calling out to the public for any information that would lead them to those responsible.
What happened in Boston was catastrophic and there are no words that can fully describe the terror that took place. Our hearts go out to everyone affected by this tragedy, and all of us here at FullTraffic are offering our prayers and support to all the victims.
We would also like to take this opportunity to reach out to our fellow Internet brands to send a gentle reminder to exercise mindfulness and sensitivity in the online world. Social media is a powerful tool and it’s during times like these that...
It’s a given fact that publishing a steady stream of content is crucial to gaining links and increasing user engagement. Unfortunately, producing awesome and sharable content time and time again isn’t easy for everyone--especially if they’re not big on writing.
Fortunately though, writing articles isn’t the only way to create content. Just because your CMS gives you a big white box with a blinking cursor in it doesn’t mean you have to fill it with words every single time.
There are a number of other ways in which you can produce content. Explore these options. Use them well, experiment with them, and see what works.
Not sure where to start? The following are just some of the things that you can try:
Create presentations and upload them to Slideshare - Struggling to find the words to express what you need to say? Then put them in a PowerPoint presentation instead. It’s easier for most people to present their thoughts in...
Did you prank anyone on April Fools’ Day? Well you probably didn’t have to anyway because some of the biggest names in tech had more than their fair share of April Fools’ jokes.
Most of the shenanigans were pretty obvious, but there was one in particular that seemed to have really fooled a few oblivious people (more on that below).
A quick note though: Whether you were the prankster or the prankstee this past April Fools’, don’t forget that all the jokes on the 1st of April should just be made in the name of good clean fun. (And if you ended up on the wrong side of a prank, don’t worry… you can always get your revenge next year!)
Anyway, in case you missed them, below is a summary of some of tech’s best April Fools’ jokes of 2013.
Google Nose - “In the fast-paced world that we live in, we don’t always have time to stop and smell the roses. With Google Nose BETA, the roses are just a click...