It’s been about a year and a half since the launch of Google+ and it looks like things are going well for the search giant’s social network. So well in fact, that according to a recent report by UK market research firm Trendstream, Google+ “is now the second largest social network in terms of active users.”
Forbes cites that the above-mentioned report “estimates Facebook‘s active users in December 2012 at 693 million, compared to 343 million for Google+.” Of course, the term “active users” is still pretty ambiguous, as Google hasn’t confirmed the real definition of “active” (i.e. are these users really logging into the Google+ website or are they merely using Google products?). Still though, 343 million cannot—and should not—be ignored. Especially if you’re trying to increase your web presence.
Nonetheless, it isn’t just about huge numbers. The fact is there are a number of sound...
Google is known for a lot of things. Not only is it home to the most utilized search engine on the web, but it also provides an array of services that a lot of people heavily use. The most well-known of which include Gmail, Google Docs, Drive, and Calendar. Want to watch your favorite cat videos? Check YouTube. Need to know the stats of your website? There’s Google Analytics for that. Then there’s also Android, the companies’ foray into the mobile arena, and Apple’s greatest nemesis.
Yes, Google’s tools and services have certainly made life in the digital world much more convenient. And the fact that the company keeps it all under one roof makes things even easier. All you need is one login (your Google account) and you’ll be able access its complete toolbox.
The question is though, are you taking advantage of all the tools in that box? Answer: probably not. And that’s mainly because Google is offering so many services, it’s...
When working on link building for your website, don’t just look at it from a technical perspective. While the technical details of link building matter a LOT, another refreshing way too look at it is by seeing it through the eyes of a social butterfly.
A social butterfly is by definition, a “people person”. Social butterflies are the types of individuals that are always connecting with others and aren’t afraid to put themselves out there. And while it’s tempting to associate them with social media alone, the fact is, being a social media butterfly can also have tremendous advantages to your SEO strategies.
Consider the following traits and see how they can be relevant to your link building efforts:
They focus on others (Feature other businesses on your site) – One of the reasons why the world loves social butterflies is the fact that they are not self-absorbed. They fly off from one person to the next with interest, and...
If there’s one thing that new bloggers struggle with when starting a blog, it’s gaining more readers. With millions of blogs on the web, how in the world can you get people to notice your existence? And more importantly, how do get them to actually come back?
If you’re asking yourself these same questions (and if you’re a blogger, then you probably are) take note of the pointers below. These are some tried and tested ways that have proven to increase readership and engagement in blogs. They’ll even include real website examples that you can visit and check out for yourself:
1. Provide real value – This is the most effective way to gain loyal readers that would spread the word about your site without any bribes or motivation other than the fact that you provide excellent stuff. And no, there’s really no way around this one.
Whatever your niche is, chance are there’s already a blog in the same space...
Thanks to the various research, analytics, and insight tools that we have at our fingertips, tracking and measuring data is easier than ever. Want to see how many people visited your site last week? Click. Need to know the percentage of people that abandoned their shopping carts? No problem—all those numbers can easily be crunched by a standard analytics program.
Another convenient feature of these metric programs is their ability to generate reports at a drop of a hat. Tables, graphs, and charts can be pulled up in seconds, allowing people to easily make sense out of the data.
Yes, everything is great and swell in the realm of data and analytics… right? Not exactly. Unfortunately, while a lot of site owners may be tracking their data, a good number of them are tracking the wrong things. These things are what the tech world refers to as “vanity metrics.”
Coined by Eric Ries in his book The Lean Startup, vanity metrics are...
Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to.
Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update.
With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed:
Facebook is Replacing “Subscribe”...
Good news, Internet entrepreneurs and online marketers, it looks like you are going to have a lot of opportunities to hit it big this holiday season. Recent data shows that digital shopping is on the rise and more consumers are turning to their computers or mobile devices to shop for Christmas presents.
In a post aptly entitled “Holiday trends Marketers Can’t Ignore”, MDG Advertising created an infographic detailing the emerging digital shopping trends during the holiday season. Apparently this year, “Christmas came early… as more than 30% of retailers started advertising their Black Friday deals earlier in 2012 than they did in 2011.” In addition, 42% of merchants released Christmas ads as early as October.
So how will this season affect sales? The jury’s still out for 2012 numbers, but in 2011, “online sales increased by 74% the week before Christmas.” That number may be huge, but expect it to go up even more this...
Thanksgiving in the US may be over and done with, but that doesn’t mean we still can’t count down the many things that people (online entrepreneurs in particular) should be thankful for.
Below are several reasons why people doing business online should be grateful this year. From websites that enable them to easily reach customers, to tools that boost productivity, to services that take companies to the next level, the following things have definitely made life a whole lot easier for Internet entrepreneurs.
1. The rise of several cloud-based services – Dropbox, iCloud, Evernote, Google Drive… clearly there isn’t a shortage of cloud-based services on the web—and this is a huge thing that online entrepreneurs should be thankful for. The above tools and services allow users to work wherever they are and be able to seamlessly link and connect multiple devices.
For example, thanks to tools like Google Drive and...
Is your website tablet-optimized?
If you answered “no”, then take action as soon as possible to avoid being left in the dust.
The biggest players in tech, namely, Apple, Google, Amazon, and most recently Microsoft have all doubled down on tablet development. Apple has its iPad and iPad mini, Google unveiled its the Nexus 7 and Nexus 10, Amazon has the Kindle series, and Microsoft’s Surface just recently hit stores. And those are just the big guys. There are numerous Android tablets in the industry right now, and users will have no trouble getting their hands on the devices that they need.
It’s pretty obvious that the tablet industry is booming right now, and whether you’re a marketer, a blogger, or an entrepreneur (or all of the above), the rise of the tablets is something that you should really take advantage of.
Having a Tablet-Friendly Website is a Must
The numbers pretty much say it all. According to...
Instagram has definitely established itself as a solid social network slash photo sharing app. It currently has over 100 million users sharing billions of photos daily and it managed to attract the attention of countless celebrities and companies, including Facebook which acquired it for a whopping $715 million in cash and stock, thus proving all the more that Instagram isn’t just some novelty photo application.
Yes, Instagram is undoubtedly one of the hottest and top apps right now, and it clearly has an active and engaged user base. The app has also helped various businesses, websites, and individuals to get more exposure and engage potential and current customers. The question is, is it right for YOUR company?
To answer that question, you need to take a look at two things: the type of business that you’re in and who your customers are. If you deal with a lot of vibrant colors and things in your industry (i.e. if you’re in fashion or...