Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks.
People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time.
Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others.
#1 Mention the Author, Not Just the Blog
This is a great tip to try when you’re sharing a guest post...
Moms are responsible for keeping a lot of industries alive. As Nielsen put it, they “are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well.”
If your business or website caters to families, kids, or women, then there’s a good chance that you have customers who happen to be moms. Do initial research and determine if mothers are a big part of your customer base. If they turn out to be a significant component of your user or client-base, then you may want to consider upping your online advertising and marketing efforts towards this particular demographic, because moms are increasingly becoming more web and social media savvy.
In fact, according to Statista, mothers use social media a lot, with 80% of them using social media services regularly. That statistic right there should be enough to get you to increase your mom-centered social media...
So you want to work in social media? Before you start sending out resumes, realize first that being a social media manager (sometimes referred to as “community manager”) isn’t as easy as it looks and it certainly isn’t for everyone.
On the outside, managing social networks may look like it’s all about posting interesting articles and hitting “like” every now and then. But the truth is there’s so much more to being a social media manager than likes, tweets, and plusses. The job requires an understanding of people and an eye for emerging trends and technology, among others.
Below are some of the characteristics that would make a great social media / community manager. If you’re thinking about applying or taking a job in the industry, see if you possess the following traits. (If you don’t have these characteristics, you need to be at least open to developing them.)
Digitally Extroverted –...
YouTube may not be the hottest or most talked about social network on the web right now, but it remains to be a powerful website and platform that can help you gain a wider audience, boost your social media presence, and rank higher on Google (the search engine does include videos in SERPs).
Not only is YouTube the second largest search engine next to Google, it’s also the third most visited website on the Internet. In fact, it gets over 800 million unique monthly visitors, and over 4 billion hours of YouTube videos are watched each month. Furthermore, according to the site, about 72 hours of video are uploaded by users every minute. Still need convincing? In 2011, the site had over 1 trillion views from users—that’s about 140 views for every person on earth.
So by now you’re probably thinking, “Those big numbers are great and all, but what does it mean for my business?” The short answer is: Plenty. No matter what industry...
On October 4, Facebook announced that it had reached more than one billion monthly active users. In short and sweet blog post, founder and CEO Mark Zuckerberg himself wrote:
This morning, there are more than one billion people using Facebook actively each month.
If you're reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.
The blog post also included a link to a fact sheet that breaks down other key metrics about how people are using Facebook. Here are some of the most interesting facts in the document:
Since the social network’s launch it saw:
Over 1.13 trillion likes since launch in February 2009
140.3 billion friend...
It’s no question that blogging can do wonders for your site’s ranking and traffic. Having a blog allows you to gain more SEO juice and more importantly, it serves a way to engage and communicate with your visitors.
However, a lot of people get frustrated with blogging mainly because they’re not seeing enough results, traffic-wise. If you’re having the same issue, check out the following tips below and see how you can get more people to visit and spread the word about your blog.
Be consistent – This is probably the most crucial blogging tip that you can get. Blog often, and do it consistently. Don’t be the type of blogger that publishes a great post, then disappears from the blogosphere for several months. If you really want to sustain a steady level of traffic to your website, then you must steadily produce content as well.
Create an editorial calendar and plan your posts in advance. This will not only keep you on...
The big blue bird of social media has been pretty busy lately, and it has made some major changes that have affected (or will affect) how people use the service. Whether you’re a marketer, a developer, or just a typical Twitter member, be sure to keep yourself abreast with these updates as they will most likely change how you consume and post information on Twitter.
This post will give you a rundown of the latest important updates that the microblogging site has implemented. If you’re a Twitter user, be sure to check them out and see how they affect you and your audience.
The Header Image Update – It looks like the idea of cover images is really catching fire on the Internet. First, Facebook redesigned member profiles by requiring people to include a cover photo at the top. Not long after that, Google+ added a similar element into its profile pages. Now, it’s Twitter’s turn to join the cover image trend.
Last week, the...
Being on social networks such as Facebook and Twitter isn’t just about marketing and building awareness for you brand. Customer service is increasingly becoming a huge aspect of the social media landscape. A lot of people use online channels to voice out complaints and share bad experiences, so you should always be on your toes when it comes to handling the things being said about your company.
Performing customer service through social media isn’t a job that should be handled informally. If anything, companies should exert more effort to take it more seriously and spend more resources in training customer service reps.
Below are some tips and best practices for performing customer service via social media. Check them out and see which ones are applicable to your business:
1. Continuously monitor conversations – Use social media monitoring tools to track what’s being said about your company. Websites such as socialmention.com...
There are times when even the most competent individuals come up short. Whether it’s a case of marketers who can’t come up with new taglines, bloggers not having enough content, or startups failing to gather enough funds, not having sufficient resources to complete a project can be a vary daunting experience.
But thanks to the Internet, not having enough resources is becoming less and less of an issue. Gone are the days when you need to have a lot of money in your pocket if you want to build a product. And in this day and age, you don’t need to be a walking encyclopedia or know a lot of “experts” to come up with a good article or a book.
So what makes all these things possible? One word: crowd. More and more people are using the power of the crowd to gather ideas, gain inspiration, and even raise money for their business.
This blog post will discuss crowdsourcing and crowdfunding, two types of methods that people use to...
If you ever bought fake “Likes” for your Facebook Page, then prepare yourself, because you might see a dent on your fan count soon. On Friday, the social network announced that it will “take action against suspicious Likes.” Here’s what the Facebook Security team had to say about the matter:
When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.
This change isn’t expected to be too drastic. According to Facebook, “less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.” Facebook’s security team didn’t reveal any specifics as to how they will remove...