Don’t believe all the gloom and doom that you hear about email marketing, because email is most certainly not dead. Social media fanatics may act like email is on its way out and social is the new silver bullet when it comes to reaching customers, but the fact is, email still remains one of the most effective online marketing tools out there and it will continue to be a power player for years to come.
Of course, this isn’t to downplay the effectiveness of social media. Sites like Facebook, Twitter, Pinterest, and the like all have very unique features that allow brands to connect with users like never before. With that said, instead of comparing the two marketing tools, it’s best to find ways to make email and social media work together. They don’t have to compete with each other, and marketers aren’t required to pick one over the other.
In fact, Experian recently released a new infographic that illustrates how marketers can...
If you’re a blogger, an Internet advertiser, or someone running an online business, then consider yourself lucky because you are operating in a world of near-endless opportunities. The World Wide Web offers tons of chances for people to make connections, find customers, and earn money. Markets are evolving, and more and more consumers are going on the Internet to find information, make purchases, and connect with others.
If you’re thinking of doing business online but are still on the fence about it, check out the detailed explanations below on why there is no better time than now to become an online entrepreneur:
1. We are in the information age – The industrial age, which is characterized by assembly lines and factories, is long gone. Jobs are being replaced by computers, and activities that used to take a lot of time and manpower can now be done in minutes or even seconds thanks to computers and the Internet.
We are now in the...
Attention publishers with copyright infringing content on their websites: Google just released an algorithm update that factors in the number of copyright takedown notices that any website receives. This means that if your website receives removal notices from copyright holders, you could get penalized and your site may appear lower in search results.
Inside Search, Google’s official search blog states the following:
We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s...
Buffer, an innovative social sharing app, has been making waves in the Twitterverse and beyond since it first launched in 2010. Not only has it been covered by just about every tech blog and news site on the web, the app has managed to garner over 150 million users because of its excellent capabilities and features that allow people to save time and get more results.
Buffer supports Twitter, Facebook, and LinkedIn which is perfect for anyone managing multiple social media accounts. Instead of visiting these sites one by one, you can simply schedule and manage your posts all from one interface.
If you aren’t using Buffer in your online and social media strategy yet, check out the list below and see why the app could be the perfect addition to your social media utility belt.
1. Tweets are optimized automatically – Sure, there are tons of tools out there that let you schedule your posts, but what makes Buffer stand out is that it...
Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research.
If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize.
Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules.
If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...
Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching.
Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral.
However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance.
What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...
There are many reasons why Google became one of the most loved companies of our generation. Aside being an excellent search engine and one of the top innovators of our time, Google is a company that has managed to keep its sense of humor. Its numerous jokes and Easter eggs can attest to this, and for years, Internet users have been cracking up discovering these little goofs.
And while we can never be sure if the Internet has uncovered every single Easter egg and joke out there (Google is a big company with a lot of products, after all), below is a list of the best Google treats on the web. Enjoy.
Conway’s Game of Life – The most recently-discovered Easter egg, this one involves typing the query “conway’s game of life” in the search box. Hit the enter button and you’ll find the right side of the search results page to be overrun by cellular automaton. It’s a very geeky trick, and users who don’t know who John Horton...
If you noticed a drop in your Page’s tab engagement level since Timeline was released, you are not alone. According to Mashable, a study by PageLever revealed that “tab engagement has dropped off 53% since brand Pages began adopting Timeline.”
PageLever collected data from about 500 Facebook brand Pages with more than 10,000 fans each. With this information, researchers found that the decline began on February 28, “the day brands were able to opt-in to Timeline.” The drop continued even further after March 30, when all Pages were mandated to switch to Timeline.
To explain these findings, PageLever founder Jeff Widman told Mashable that he believes “it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.” Widman furthered that “Without the option to set a custom tab as the default view,...
The day that online video became more accessible was definitely a happy one for Internet users and marketers alike. Streaming video has given online viewers the luxury of watching video clips, music videos, and even movies anytime they want at little to no costs, while advertisers and marketers have been presented with more opportunities to reach customers and increase brand exposure.
Despite the medium’s popularity though, some businesses are still struggling with getting a high ROI from their marketing or advertising videos. For some, the problem lies in lack of resources; production companies can charge an arm and a leg for a 60-second video, while those that try to do it themselves find that equipment and production costs can really add up.
If it’s not the lack of resources, it’s a lack of education. Some marketers produce unsuccessful video campaigns simply because they don’t know how to do it right. After all, creating an...
Writer’s block happens to the best of us. It could either be because of topic fatigue, which occurs when you’ve exhausted practically all your knowledge about a certain topic, or it’s really just a slow news day, and nothing interesting seems to happen. But giving in to these negative factors is a big mistake, as producing content on a regular basis is crucial to getting SEO and social media love.
In terms of SEO, studies show that Google sends 23% more traffic to websites that constantly publish content, so skipping your regularly scheduled article or post is a no-no. Furthermore, as Hubspot puts it, “SEO content is the gift that keeps on giving. When you create a web page, it’s indexed in search engines and will return as a result in the search engine results pages (SERPs) for years to come. So if you write, say, a blog post -- especially if it’s evergreen content (content that remains relevant for a long time) -- your few...