Say what you want about Pinterest, but it looks like the image-based social networking site is here to stay. According to AllThingsD, a recent report by Monetate forecasts that Pinterest will become “the most significant driver of social traffic to e-commerce sites by the end of the year — besting more mature networks like Facebook or Twitter.”
Of course, the above-mentioned report is based on just one company’s studies, and forecasting how a site will perform in the future isn’t an exact science. Still though, Pinterest’s wide reach and popularity undoubtedly makes it a force to be reckoned with.
With that said, don’t let yourself get left behind. Be sure to optimize your Pinterest account and include it in your online marketing strategy. Need a little help? The following tools below should effectively help you in widening your reach, analyzing your performance on the site, and making your content much more...
During the SMX Advanced show last week, SEO guru Danny Sullivan went on to rant about how webmasters nowadays have lost track of the value of quality links. (It’s quite an entertaining rant so be sure to give it a listen here.)
In his spiel, Sullivan noted that some people focus too much on getting as many links to their website as possible that they’ve failed to understand the difference between coveted, high-quality links and easy, low-quality ones. “Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not ‘easy links’”, Sullivan said on Search Engine Land.
He advised webmasters to “break the easy link mindset” and stop chasing link building tips and tactics and instead focus on being “linked from places where there’s an actual audience that might see your link and click on it directly to visit.” So quit posting on sites that...
Over the last couple of weeks, Facebook has been rolling out new tools for Page administrators. Some of these features have been on Page owners’ wish lists for quite some time now, and it looks like Zuckerberg’s empire finally took notice. If you’re a Page administrator looking to generate more buzz and leads on the social network, be sure to pay attention to these new features as they could potentially do wonders for your business page’s engagement level and analytics.
Check out the rundown of these new features below.
1. Easy to access analytics for each post – You can now see how each post is doing straight from your Facebook page. Prior to this update, admins had to go to the Facebook Insights page to see the reach and viral metrics of their posts and updates. Now, Facebook has added some analytics at the bottom of each post, allowing you to get a quick snapshot of its performance. Simply hover on the data below the post and a box...
Earlier this month, Google unveiled the Knowledge Graph, a new search feature that allows users to immediately get the basic information about certain queries right from the search results page. No more clicking through Wikipedia or encyclopedia websites just to find key facts about something or someone; with the Knowledge Graph, you should be able to get the information you need as soon as you hit the search button.
Available on desktop computers, smartphones, and tablets, the Knowledge Graph appears at the right-hand side of Google’s search results page and it provides a snapshot of what a particular query is all about. For instance, if you search for Steve Jobs (see image above), the knowledge graph will display a quick summary of who he is, together with basic facts including his birthday, the day he died, his wife, children, etc.
Follows the footsteps of Amazon
Google’s Knowledge Graph also borrows a feature from Amazon by...
A blog used to be defined as an online journal where individuals recorded their personal thoughts. In its early stages, some people kept personal blogs and wrote about events in their own lives, while others used blogs to voice out their opinions about current events, products, and other relevant issues in their industry.
The evolution of blogs
Today, blogs have evolved from being mere online journals to actual marketing tools. Companies and businesses from just about every industry are now using blogs for marketing, SEO, and engagement purposes.
Blogging for businesses has some undeniable benefits. For one thing, a blog gives your business a voice and allows you to share your company’s expertise in the industry. Aside from being a source of products and services, a good blog can actually make you a source of information and turn you into a thought leader in your field. Additionally, it can also help in generating links from other blogs,...
Earlier this week, Twitter announced that they have begun sending out weekly email digests to users to give them a summary of the most relevant stories and Tweets by the people that they follow.
According to Twitter’s official blog, “Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you.” You’ll be able to view the entire article by clicking the headline, and you’ll also be able re-Tweet and share the stories straight from the email.
The “new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them.” This means that if a particular Tweet was marked as favorite, reTweeted, or replied to by a number of your followees, then the original Tweet could appear in your email digest, even if it wasn’t posted by someone that...
One of the biggest mistakes that you can make as a social media marketer is focusing too much on the number of likes and followers that you have. Likes and follower counts are just digits that don’t really amount to anything if they aren’t backed up by actual user engagement and sales.
Unfortunately, a lot of brands online don’t understand this, and they continue to focus on “getting more fans” through contests and other fancy strategies. And while some marketing tactics can definitely work in upping your fan count, they can only take you so far. The real challenge is keeping those fans and getting them to actually buy something from you.
1. Ask your fans what they want – This is probably the most basic step in social media, but for some reason, so may brands ignore it. The first step in giving people what they want is asking them what they want. Post a Facebook status or a tweet asking your fans about what kind of...
It’s been about a week since Google released its “Penguin Update”, but the web is still buzzing loudly about it. For the uninitiated, Penguin is a new search algorithm that aims to combat webspam in SERPs. This is one of Google’s biggest updates since Panda back in February 2011, and it is supposed affect 3% of queries.
What is Penguin all about?
Google’s Penguin update targets websites that implement “black hat” SEO tactics such as “cloaking” or “keyword stuffing” to get ahead in search results. Google wants to reward webmasters who come up great sites, while making sure that webspam gets buried in search results. According to the search giant’s official blog post:
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm...
Being a marketer-especially an Internet marketer-means that you should be in a continuous learning process. Keeping up with the hottest things that your target audience is in to is essential, since these are the things that will pretty much dictate what people will buy.
Of course, aside from keeping yourself updated with the interests of your target market, it's also crucial to stay in the know with regards to what's happening to the marketing industry as well. Being updated with news as well as the latest marketing tools will allow you to do your job better and stay relevant.
Thankfully, there are numerous people out there that are more than happy to provide useful Internet marketing commentaries and insights. If you're on Twitter (and as an Internet marketer you most definitely should be), here are the top accounts about marketing that you should follow:
1. Greg Sterling (@gsterling) – As the founder of Sterling Market...
On Monday, Yahoo made a move that raised a lot of eyebrows and tempers in Silicon Valley: It filed a lawsuit against Facebook for patent infringement. Yes, you read that right. In the words of Kara Swisher of All Things D, Yahoo's new motto is "If you can't beat 'em — and it can't — sue 'em."
There have been talks about Yahoo starting patent wars with Facebook for weeks now, so the social media giant probably saw it coming.
Apparently, the former Internet heavyweight has over 1000 patents under its sleeve, and it's using 10 of them to sue the social network. In a 19-page lawsuit filed on Monday in San Jose California, Yahoo details 10 counts in which Facebook has violated its patents.
According to Wired, in its lawsuit, Yahoo is seeking "triple damages, pre-judgment and post-judgment interest on those damages, all court costs, and — ka-boom — that Facebook be 'immediately,...