Regularly monitoring how your website is doing SEO-wise is crucial to ensuring that you're always visible online. The web is just like a living organism that's always changing, and you need to keep up with it in order to not get left behind.
The following SEO tools listed below will allow you to track, oversee, and measure your SEO strategy so that you'll know if your site can easily be found by search engines and users.
1. Google Analytics – Arguably the most popular site analytics tool out there, Google Analytics allows you to monitor your website's performance from just about any angle. See where your visitors are coming from, how they arrived on your site, and how they navigate through it. This tool makes it easy for webmasters to monitor and compare various aspects of their site making it easy to know which parts need tweaking or improvement.
2. HubSpot's Marketing Grader (beta) – Formerly known as “Website...
Attention-grabbing advertisements are often the most visually appealing ones. No matter how great your brand is, it probably won't get noticed if it's in an ad or a landing page that's as interesting as paint drying.
Studies show that the visual appeal of a product, ad, or landing page has the most weight for consumers. According to KissMetrics, users “place visual appearance and color above other factors when shopping.” In fact, according to the research company, “85% of shoppers place color as a primary reason for why they buy a particular product.”
This is why you should invest significant time and effort in making sure that the graphic elements of your ads—from the fonts and logos to the images and colors—are all working together to bring the highest conversion rates.
Speaking of colors, always make sure that you're using the appropriate hues for your target audience and products. It may seem...
Brand advocates are every marketer's dream. These are the people that go beyond liking your page or subscribing to your emails. They are the ones that actually spread the word about your brand because they truly believe in it. They are the best recruiters, publicists, and cheerleaders that your company can have, because they allow you to tap into the most effective method of gaining new customers, which is word of mouth.
So what are the qualities of good Brand Advocates and how can companies get more of them? To answer that, social media marketing company Zuberance commissioned a study earlier this year, consisting of 1,445 consumers. The said study revealed how Brand Advocates recommend products, services, or companies, where they do it, and the types of things that get recommended.
Check out their findings below:
How active are brand advocates?
According to the research of Zuberance, 38% of respondents (largest percentage) recommend 5 – 9 brands,...
In case you didn't receive the memo, the Facebook Timeline is officially coming to brand pages, and the social network is giving page owners up to March 30 to spiff up their page timelines. This means highlighting important posts, updating company information, and of course, setting up a cover photo.
Considered as the most prominent feature of the Timeline, the cover photo can either keep your customers on your page or send them packing. It could be your one chance to set a nice first impression with users, so be sure to make it good.
However, if you think that you don't have the artistic chops to create a professional-looking cover photo, don't fret. There are lot of websites and apps out there that enable users to set up a polished cover image in a matter of minutes. No need to brush up on your Photoshop and art skills, these tools can get your cover image up and running in just a few clicks.
Do note though that some of these tools aren't made for...
During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again.
Here's the rundown of all the changes:
Timeline for Pages
Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...
A lot of people think that the only users who can benefit from Facebook's Subscribe button are bloggers, journalists, political figures, and the like. However, this nifty feature can also do wonders if you're an entrepreneur. With the subscribe feature, people who aren't your friends will able to see your public updates on their newsfeed. If you own a business, this can really help get the word out about your company. Think of it as another avenue to help market your business.
First things first. If you want to take advantage of the Subscribe feature, be sure to enable it. To do this, click on the Subscribers box on you Timeline. Click "Settings", and then click "On" to allow other people other than your friends to subscribe to your public updates. You can also edit who can leave comments on your updates (i.e. Everyone, Friends of Friends, or just Friends).
You also need to tweak your privacy...
Wondering why your email subscriber list is shrinking? Let this study by Get Satisfaction fill you in.
Apparently, research by ExactTarget indicates that "77 percent of US online consumers admit they've become more cautious about giving companies their email address." While email does provide one of the quickest and most convenient means to reach customers, it also makes it easy for people to cut you out.
So how do you stop your subscriber count from dropping? Take a closer look at your email marketing strategy and check to see if you’re making any of the following mistakes. According to Get Satisfaction, these are the top reasons why people hit the unsubscribe button.
54% of users unsubscribe from email lists because of emails received too frequently.
While email is a good way to stay in your customers’ radar, overdoing it can do more harm than good. If you’re sending regular emails to your customers, it’s...
Have you ever done a web search for your friend "John Smith" only to find that there are a million other John Smiths out there? There's a John Smith who's a photographer, while there's another one who happens to be a doctor. When you're looking for a particular person with a lot of name doubles, sifting through the irrelevant search results and websites can be a pain.
To address this, Bing launched “Linked Pages". This new feature allows you to tell Bing which search results are about the “real you." For instance, if you're John Smith the photographer and you want your friends to see pages about YOU and not about John Smith the doctor, you can use Linked Pages to mark search results that are relevant to you. This way, when your friends search for your name on Bing, the first search results that they'll see will be the ones that you marked.
How It Works
So how does Bing know who you and your...
Facebook and Twitter may be the social networks to beat these days, but that doesn't mean that you can't explore other less popular websites out there. Beating the social media heavyweights (such as Facebook and Twitter) isn't easy, which is why some people decided to create more specific networks-those that cater to particular groups, instead of trying to please everyone. For instance, there's now a social network just for food lovers, while there's one specifically for people who want to stay fit.
A niche social site can cut out the clutter and unrelated chatter that often arise in big websites. Being part of a small but targeted network will enable you to participate in more relevant conversations and allow you to connect with more people in your industry. Immerse yourself in these specific communities, and you'll find that zeroing in on your target customers will be a lot easier.
With that said, if your business appeals to a specific group of...
A few weeks ago, Facebook made headlines yet again when it filed for its IPO (Initial Public Offering). Last week though, Yelp, the popular site known for providing user-generated business reviews, also made waves in the media and blogosphere when it made a move to go public.
Expected to start trading on March 1st under the symbol YELP, the Wall Street Journal reports that Yelp "aims to sell 7.15 million shares at a price of $12 to $14 each. At the high end of the range, it would carry a market capitalization of $838.6 million."
The Numbers Behind the Company
Inc.com provides an excellent rundown of the fact and figures behind the online review website, and sheds some light at how Yelp is doing on the financial side. In terms of income Inc reports that the company's net revenue in 2011 was $83.3 million, up from $47.7 million in 2010. If you think those numbers are huge though, you should see their expenses. Yelp's financial...