Yes, you read the title right. Pinterest isn't just for brides-to-be, moms, fashionistas, or artists anymore, it's now a social site for anyone who's interested in pretty much anything. While it's true that a vast majority of Pinterest members fall under the above-mentioned categories, over the past few months, the site has been slowly but surely diversifying its user base.
More and more people from various fields are joining the site, and whether you're an entrepreneur, a marketer, or an Internet geek, you're sure to find several Pinboards that are worth following.
Speaking of Internet geeks, we scoured the Pinterest world for accounts that web-savvy users will find both useful and entertaining. If you consider yourself a person of the web, and you already have a Pinterest account, be sure to check out our list below.
1. Mark Zuckerberg – The Facebook CEO joined Pinterest earlier this month, and caused a stir in the...
With Facebook and Twitter having a wider user base and being more popular with the masses, LinkedIn is often the social network that companies consider as an afterthought in their social media marketing strategy. Don't make the same mistake. As Neal Schafer put it, "simply because many people are on Facebook does not mean it's the best use of time and effort for businesses."
When done right, networking on LinkedIn actually opens up a lot of opportunities for businesses that are trying to find new leads and customers.
Make your business page count
Your company's LinkedIn page is just like a business card in the online world, so be sure to optimize it, both for human eyes and search engines. Apply basic SEO principles. Include relevant keywords in your profile, post an informative company description, and be sure to add links to your website. You want users to know exactly what your company is about when they visit your LinkedIn...
In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective.
The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined.
Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...
Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs.
It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible.
If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...
Alright Social Media Marketers and Facebook fans, be sure to mark your calendars as the largest social network on the web announced the first ever fMC—"a Facebook event specifically for marketers." The conference will take place on November 29 in New York City from 12 PM to 6 PM.
The announcement, which can be found here, is short and direct, and simply reads:
Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth.
fMC (Which most likely stands for "Facebook Marketing Conference",) will have keynote presentations delivered by Facebook COO Sheryl Sandberg, VP of Product, Chirs Cox, and David Fischer, the social network’s VP of Marketing.
There will be Breakout Sessions wherein "Experts from Facebook will lead inspirational sessions that outline key...
When you're in SEO, staying in the know is a must. A single algorithmic update from Google can make or break your rankings, so you need to be on top of breaking news and search engine information in order to update your strategy accordingly.
A good RSS feed or reader can help you keep track of key news outlets and individuals in the SEO industry, so be sure you have one. When you're in hurry or on the go, it's ideal to turn to Twitter instead. Get important doses and bite-sized updates by creating a list of SEO-relevant Twitter accounts to ensure that you don't miss anything when it comes to search engine info. Be sure to keep your list lean, and only include important names in the industry. Need some suggestions? Check the some of our picks below:
1. Matt Cutts (@mattcutts) – His official job title is "Head of Webspam Team" at Google, and in SEO circles, he's the go-to person when it comes to getting the latest...
Set to take effect on March 1st, this change will give Google the right to combine information that you've provided from one service with information from other services. According to Google, these changes will improve search, because they'll be able to get to know you better, figure out what you really mean when you type in ambiguous terms such as "Jaguar" (which could either mean the animal or the car) or "Pink" (which could either mean the color or the singer).
Do you think that social media marketing benefits your business? If so, then you are definitely not alone. According to a study conducted by Wildfire, a whopping 97% of marketers believe that social media marketing is helpful to their business. Conducted in November 2011, participants of the survey consisted of 700 marketers from all around the world. Aside from revealing just how valuable social media is in the marketing industry, Wildfire's study also shed light on how marketers are using social media, and how the various networks stack up against each other. Check out more of the study's findings below, along with some social media tips from us.
Why Social Media?
So what do marketers get out of social media? When asked about its benefits, 88% of respondents answered that social media can increase brand awareness. On the other hand, 85% of them also said that blogs and sites like Facebook and Twitter allow them to talk to members of the community,...
Alright, social media aficionados, get ready to see some changes on Twitter in the coming weeks. According to Business Insider, the microblogging site will start to roll out enhanced profiles, which will enable brands to "build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment."
Other features offered in enhanced profiles include an above the fold banner across the profile, which would allow brands to upload an 835 x 90 header to be placed at the upper part of the page. There's also an added capability to pin a tweet at the top of the page, so that new visitors will be able to see a select post right away. Additionally, brands can choose to promote a selected tweet that will also appear at the top of the page. These promoted tweets can be targeted according to location, and brands can choose multiple promoted tweets, with the...
Trying to get more people to like your page? Or maybe you already have a several likes, but you want to get more engagement out of your fans. In any case, one of the best ways to grab the attention of people on Facebook is with the use of creative landing tabs. If you can give users a great landing page that they can interact with, instead of the just usual Facebook wall, then they'll be more likely to respond, come back, and tell their friends.
The good news is there are tons of Facebook apps out there that can turn your landing tab into just about anything you want. From contact forms and video galleries, to Twitter feeds and coupons, below are some of the top Facebook apps on the web that can help boost the engagement level on your page.
1. ContactMe – A lot of customers nowadays turn to a business' Facebook page to air out any questions, concerns, or praises that they might have. And while the Facebook wall can effectively collect...