Whether you're a business owner trying to reach more customers, or a marketing consultant juggling a lot of clients, it's best to always be on your toes. The key to successful marketing is standing out from the rest of the pack and offering something of value to your target audience. Thankfully, the blogosphere is rich with marketing blogs and experts that offer new tips and ideas for marketers and small business owners alike.
Stuck in a rut? Need a fresh marketing perspective? Consult the following blogs and give your marketing campaign a jumpstart!
1. Marketing Land – Considered as the sister site of Search Engine Land, this blog is your top resource for news and information about online marketing. Marketing Land publishes articles, analysis, and columns about Search Marketing, Display Advertising, Mobile, Social Media, and more.
2. Duct Tape Marketing – A blog owned by John Jantsch, Duct Tape Marketing offers daily tips and insights for...
You know how search marketing experts are always saying that websites should produce content for people and not search engine bots? Well, here's yet another reason to follow that advice: Search Quality Raters. These are individuals that are tasked to evaluate search results and websites to determine their relevancy to queries. The existence of these raters isn't exactly a secret, as there have been several reports about them before, thanks to some leaked Google documents.
Leave it up to Search Engine Land to conduct an interview with an actual Search Quality Rater. Last Friday, the popular SEO blog published a Q&A with this person that details how Quality Raters are hired, how they are trained, and most importantly, how they evaluate search results.
Check out the details of their interview below:
Who are they?
Google contracts and outsources several of its positions, and Search Quality Raters are no different. According to Search Engine Land, the...
If you're not investing enough in display advertising, then you should really consider doing so. A recent study by Forrester Research forecasts that investments in display media, namely contextual listings, static images, rich media ads, as well as pre-roll, mid-roll, or post-roll online video will increase to $27.6 billion by the year 2016.
In addition, Forrester Research predicts that marketers dealing with the high costs of search advertising will turn to biddable display media (display ads bought through automated auctions) instead. This is because display ads can actually turn out to be cheaper and more effective than search. And apparently, Forrester isn't the only one making this prediction. According to Search Engine Land, the guys at eMarketer also believe that "display advertising spend will surpass search advertising by 2015."
Google thinks so, too
Google recently conducted an experiment to measure the effectiveness of...
Yesterday, Google announced that they released an algorithm update that factors in "the layout of a webpage and the amount of content you see on the page once you click on a result." The algorithmic change is targeted towards sites that have too many ads located at the upper-hand part of the page (also known as "above-the-fold.") This means that if someone visits a website and that user doesn't see a lot of content right away because of excessive ads, then the site could see a drop in traffic, because of this new update.
What's with the change?
Apparently, Google has received a lot of complaints from users having unpleasant browsing experiences due to the imbalance between content and ads. According to a blog post by the search giant:
Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this...
It's a well-known fact of life that human beings, no matter how old, can always learn something new. Whether you're a startup founder who's new to the industry, or seasoned entrepreneur with an establish business, there's always room to expand your knowledge and master new skills. This is especially true for people with online businesses, because of the dynamic and rapidly-changing nature of the web. New websites and services are always emerging, and business owners who want to stay relevant, need to keep up.
Thankfully, there isn't a shortage of knowledge on the web. There are tons of news sites and blogs out there that can effectively keep users up to date, and companies are always offering whitepapers and webinars for users who wish to learn more about a certain topic. However, those who want wider and more in-depth discussions, opt for online courses instead.
Schooling for Entrepreneurs
Enter Mixergy.com. Founded by entrepreneur...
We all know that the first few weeks of 2012 have not been kind to Google. We've witnessed one mess after another unfold for the search giant, and none of these issues show any signs of slowing down. But is Google the only company in hot water? Maybe in the public's eye, but in reality, it's not the only tech giant that's doing questionable things. Its social media rival, Facebook, may also soon go under fire because of a recent "political" update that's being frowned upon by a lot of users and privacy watch dogs. (More on this later.) Let's break down the recent actions of our admired tech companies, shall we?
3 Strikes for Google: Buying Links, Antitrust, & Fraud
Strike 1: As we previously reported, Google was recently caught in a fiasco that involved buying links and posting thin content, in efforts to promote the Chrome browser. The search giant immediately reacted and put the blame on third-party companies that...
Last month, we wrote a post about the best iPhone apps for Internet marketers and business owners who wish manage their reputations while on the go. To be fair, we've decided to include our Android friends in the fun, and also write a post dedicated to Android apps.
The Android Operating System is becoming more powerful after every update, and like the iPhone, any Android device is like a Swiss army knife that can pull up various tools for different situations. The following Android apps are our top picks for managing your online reputation. From SERPs to Social Media, to web stats, these programs will certainly help you keep track of rankings and mentions even when you’re out and about.
1. DroidAnalytics – Dying to check your Google Analytics data while on the road? With this app, you can get an instant visualization of how your website is doing. DroidAnalytics provides data in tabular and graphical form, allowing users to easily check...
Google+ may not be the hippest or most mainstream social network yet, but that shouldn't stop you from jumping in right now. The search giant is taking huge strides in bringing its own social community to the forefront, so like it or not, people are going to notice Google+.
This post will summarize some of the not-so-little things that Google is doing to promote its social network. Additionally, if your brand is already on Google+ and you're thinking of ways to increase your presence, check out the latter part of this post that provides a quick overview of the social network's most important features, together with some tips on using the site.
Google indexes G+ profiles like crazy
If you type in a person's name on Google, chances are their Google+ Profile (if they have one) along with their photo, will appear on the first page of search results. Displaying a photo in search results is a big plus (no pun intended) for the search...
Last week, we told you about Pinterest, a hot new social media site that allows you to create virtual pin boards of interesting images that you find online. It really is a great bookmarking service that can get users to find and share great and inspiring things on the web. The only thing that doesn't sit well with users it that Pinterest is currently an invite only community. You either have to be invited by someone who's already a member, or request an invitation from the site, a process that can take a while.
If you're tired of waiting for that Pinterest invite, then consider signing up for other similar services that are just as good. A prime example of such a service is Pinspire, a Pinterest-like website that can get you pinning in no time.
Pinspire's sign-up process takes a breeze, as you'll only need a few seconds to enter your name, country, and email, together with a password. Once you sign up, you'll be asked to select...
Over the past few months, the Internet has been buzzing about a relatively young social media catalog called Pinterest—a site that serves as a virtual pin board in which users can "pin" items that they like. It's an image-based space that allows you to connect with other members by following them.
How Does It Work?
A quick background on how Pinterest works: Users can share or upload interesting images from their computer or the Internet. Pinterest comes with a browser extension that allows people to easily Pin images that they find on the web with a quick drag-and-drop function. These images, which are known as "Pins," can be tagged and categorized into Pinboards, making them easy to find and organize. Members can also "like" and comment on your Pins, which makes the site a good avenue for discussion.
Another great thing about Pinterest is that it allows users to Repin and share images via other social networks....