If companies are in any doubt about where to target their marketing budget, the Direct Marketing Association's recently-released report "The Power of Direct Marketing" holds the answer. In 2011, direct marketing sales will grow by 7.1 percent, outstripping overall U.S. sales which will grow at 5.1 percent.
Email marketing continues to surpass every other channel, with a return on investment of $40.56 for every dollar spent on it. In comparison, the DMA reports that the ROI from search is $22.24, internet display advertising is $19.72, mobile is $10.51, and catalogs is a paltry $7.30.
The DMA estimates that commercial email will drive $63.1 billion in sales in 2011, an increase of $5.3 billion over 2010. By 2012, sales driven by commercial email are expected to reach $67.8 billion, with growth to $82.2 billion predicted by 2016.
Sales generated by non-email internet marketing continue to rise. In 2011, sales driven by search, social...
Who would have thought a few words on Twitter could actually bring online businesses forward in the search engine rankings, but they do. Not only do your Twitter tweets reach your targeted audience, they are also visible to the search engines. With good optimization using keywords in those tweets, you will build a larger readership and grow your online business.
Ideally, use your website domain name or business name as your Twitter ID. These are visible in front of each tweet you make. In terms of search engine optimization, this is extremely important, because these are the first terms picked up by the spiders. If both your website name and your business name are already taken, find a profile name that best fits your business, and ensure it is a searched keyword.
Your Twitter profile should also include keywords. Keep in mind that space is limited, so use it to the best advantage. You have the ability to personalize your profile page, so give it a...
When trying to make money from your blog, building an established reader base is of huge importance, but it is also one of the most difficult tasks, particularly in the early stages of your blog. The task of building a base of regular readers can be broken down to two main tasks - attracting new readers from sources such as search engines and social media, and networking with sites within a similar niche.
New bloggers often spend their efforts trying to move up the search engine rankings, and overlook the more targeted traffic and readers which can be acquired by networking with other sites. Building good relations with similar sites can be extremely valuable for new bloggers, in terms of attracting traffic as well as getting experience from other site owners.
Link exchanges are one way to network with other site owners, and writing positive reviews about each others website can build good relations quickly. Writing guest posts on each others blog is another good way to...
Keywords are one of the most important elements of successful Internet marketing. Keywords and phrases are what people search for when they use Google. In order to optimize the content of your website for the search engines, you will need to use relevant keywords in every page of your site. This will ultimately help you to reach the first page of the results - the place where the vast majority of web traffic begins.
Keyword density is a common term in search engine optimization (SEO) which refers to the number of times that your keyword appears in your content, relative to the number of words in the page or article. If, for example, you have an article on your website of 500 words containing your chosen keyword five times, then the keyword density is exactly 1%. If you're using single keywords, this is generally not enough to grab the attention of the search engines.
Having the right keyword density on your content is essential. It often marks the...
SEO is not just about optimizing the written content of your website for the search engines. You also need to take into account the way that your website is actually programmed. Most websites use HTML, the standard markup language of the Internet. This not only makes it possible for any web browser to display your site; it also makes it possible for search engine crawlers to analyse the structure of your site.
H1, H2 and H3 tags are an important element of SEO-friendly web design and while a website can still be successful without them, it's a good idea to use them as doing so will make your site far more search engine-friendly. The 'H' stands for 'headline.' It's basically used for outlining the topic of a section of content. Filling in the H1 tag with a keyword-optimized title, headline or other phrase will make it easier for the search engine crawlers to categorize that page. This will help to make the search engine results more to...
Ecommerce began a little over a decade ago when the Internet became available for commercial use in 1991. It took a few years to develop different security protocols like HTTP and DSL, but when finally developed, these methods provided quick access and connections to the Internet.
Around 2000 businesses in America and in Western Europe began to showcase their products over the Internet, and since then the amount of businesses using the Internet has steadily grown, although only 10% or less of all businesses are using the Internet to its full potential or using it at all for marketing and actual sales. As of 2007 the estimated retail ecommerce sales were less than 3.5% of all retail sales in the United States.
People use the Internet for different reasons like finding information about a particular subject, looking for entertainment and some use it for research but the main reason people use the Internet is for shopping. The reason people are using the...
4 billion. That's is the number of people who currently use smart phones to access the Internet. That is also the number of people who will neglect your website at the first sign of bad optimization. Lets face it, people do not want to squint at the tiny screen on their iPhone or any smart phone for that matter, just to see your site. Similarly if the buttons on your website are impossible to click on a touch screen phone or even if they are too cluttered then people will have an overall terrible experience on what should have been your first, and a positive, interaction with a customer. Now you may be wondering how this affects you, or why you should even spend the time on making a mobile compatible version of your website, but the revenue increase will speak for itself. Put plainly, if you aren't taking advantage of a mobile format for your website then you are not only losing potential customers but you are losing potential sales.
Some of the largest misconceptions...
Alexa ranking is important to a website because Alexa is a leader in providing free, worldwide Internet metrics. Millions of people regularly visit the Alexa website for data that they can use when they are making business decisions. With Alexa website businesses can discover which websites are the most successful on the Internet. Individuals using Alexa can categorize success by the country the website is registered with, by the category that the website falls into or by keywords that are associated with the website.
On Alexa, search for the top ranking websites under the "Top Sites" menu tab or the "What's Hot" menu tab. Under the "Top Sites" menu tab you will find the top 500 websites ordered by the amount of traffic on a website. The web site that has the most visitors and page views in combination will rank first.
When visiting the "What's Hot" menu tab at the Alexa website you will see the top 20 hot...
How many times have you heard that sales is a numbers game? Our sales managers have told us, sales coaches talk about it, even the sales gurus talk about sales being a numbers game. Now the world famous behavioral scientist George Dudley, who has studied sales representatives for close to 40 years came to the conclusion that sales is a numbers game.
George wanted to understand why salespeople with the same skills, talents and abilities did not make as much money as other salespeople. In the beginning George thought maybe the main reason for their income differences could be that some of the salespeople were withdrawn or shy, possibly it could be the differences in their personalities.
After a great amount of studies George realized though that success in sales is really a numbers game. He found it is really very simple, it all comes down to the more contacts a salesperson makes, the more sales presentations the salesperson gives, the more sales they will make.
Writing SEO-friendly content is one of the easier elements of SEO. While Google says that you should write for people and not for the search engines, it's also important to optimize your content in order to get more traffic to your website. At the same time, you still want to be able to provide quality content to your visitors without them even noticing that your content is optimized for the search engines.
First and foremost, you should take Google's advice, at least in part. You should be writing for your visitors and not for search engine crawlers. The most important thing is to provide content which is of value to your visitors. Do not sacrifice quality and pack your content with keyword spam in the hopes of making your content more search engine-friendly. If your visitors get turned off by such content, then you end up achieving nothing. This is even truer these days with the 2011 changes to Google's search engine algorithm which greatly...