Social media encompasses the lives of nearly every individual, whether it's reading a blog on the web or following the latest updates from friends on Facebook. The adoption of social media as part of the daily life has opened new opportunities for businesses to reach and connect with their target audience. However, businesses that have been quick to jump onto social media have shown they are still very inexperienced with using it. This article will share how to develop a long-term social media strategy for success.
Phase #1: Identifying the Core Audience
Before any business can reach a market, they must first understand who they are targeting. After all, how does one market a product if they can't find a customer?
Social media strategy, like business, needs to have a definition for the core audience. This can be pulled from existing demographics from a business, research or tuning into social media mediums and manually monitoring potential...
There comes a time when search engine optimization fails. This is the moment that one can no longer improve their website in search engines (or the field may be too competitive to rank higher) and so business begins to become stagnant.
This article will explore how advertising services, such as those offered by FullTraffic, can become an excellent boost in profitability in the event that SEO no longer has the effect it once did.
Why Search Engine Optimization Isn't Everything
Search engine optimization may be the golden ticket to increasing online sales and building a high traffic website for the long-run, but competition is tough and there are many companies that spend hundreds of thousands of dollars every year for their SEO campaigns. Compared to a budget of a small business, there is no way the small guy can compete.
Another failure point of search engine optimization is the total time invested in order to see significant results. SEO is...
Go back half a century and you would be quick to find marketing budgets on an entirely different level compared to today, especially when they are focused on only a few mediums during that time. Today however, businesses can be launched entirely out of a bedroom on a miniscule budget because of the flexibility and innovation of the Internet.
It is only after the business is launched that the hard part begins: marketing. Marketing for online startups is just as important today as it had been half a century ago. The difference in the way marketing works today is the ability to bootstrap and reach new levels of impact that can lead to incredible success. This article will explore several of those bootstrap techniques for online startups.
Method 1: Influence through Blogging
The first stop in bootstrapping the marketing efforts of an online startup should be on the startup's blog.
The startup's blog is an excellent medium for educating others about...
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand. The results of this viral content could cause a great increase in sales. However, creation of viral content is a difficult task because it isn't a definitive science and not all great content has the ability to reach the masses.
This article will attempt to share how to create viral content for the web using techniques and strategies that have been effective in previous content that has taken over the web.
Before Starting: The Main Topic
As noted, not all greatly written content has the ability to spread like wildfire across the web. It truly comes down to the topic and how it plays into the interest of the large, online social communities.
Topics should be chosen based loosely on elements such as whether it's a topic that is not relatively known, trending or...
Online business owners put much of their focus towards their SEO strategy. However, many business owners forget to focus on their CRO (Conversion Rate Optimization) strategy. In fact, some business owners have thousands of people visiting their site on a daily basis, but only few people are converted into customers.
One thing to understand, however, is that a converted visitor is simply a visitor who answered your call to action. This may mean a sale, but it can also mean signing up for a newsletter, or additional information. As long as you are accomplishing your goals, you are converting visitors.
If your site has a low conversion rate, consider these top three tips for converting visitors.
1. Reconstruct your content.
Your content is the key to converting visitors. If your content is not properly constructed, your visitors may simply click out of your site. First, you must understand that online readers scan the text they read, usually in the shape of the...
Many ecommerce startups make the mistake of following traditional marketing techniques, which could be disastrous in the long run. Ecommerce today requires a different approach. If you want to avoid being another online business startup that fails in its first two years, steer clear of the following common mistakes.
Spending Too Much on Website Development
The look and functionality of a website are obviously important, but many businesses spend an unnecessary amount of time and money tweaking every aspect of a website until it’s “perfect.” Instead of aiming for perfection, commit to spending more money on marketing and optimization after launching the site. After all, a beautiful and slick website is pointless if nobody visits it.
While your homepage needs to look good and promote your key marketing messages, it’s not necessarily the most important page of your site. Some ecommerce sites have reported that...
If you’re confused about Google’s Panda Update, you’re not alone. Many webmasters were shocked when their websites experienced a sudden drop in visitors in late February of 2011, when the Panda update took effect. Even more confusingly, some websites recovered, while others did not. Panda remains an influential ranking factor and dramatically affects the rank of many websites.
Why Panda Is Like Football
Happily, it’s not hard to understand Panda using an analogy. To understand Panda, think of the sport of football. Football players are divided into different leagues. At the bottom are the Pop Warner players, and at the top are professional players. Between the two are graduations of leagues, including junior high teams, high school teams, community college teams, and college teams.
In essence, Google’s Panda update assigned each website to a league. The higher the league, the higher your website’s Google ranking. Each...
A blog may have thousands of unique visitors each month, but earn the blogger little revenue via Google's AdSense program. There are a few ways to turn that high traffic into high earnings, even if the blog brings ads with low CPC or cost-per-click.
The Blog's Purpose
Understand what it is that brings visitors to your blog. What is the site's intention? If it is simply to make money via the ads on the page, it is going to be obvious in your content and it will not be financially successful. Determine what message you want your readers to take away with them, and give them what they want.
Your Blog's Bounce Rate
If your blog has high traffic with little or no revenue, it could have a high bounce rate. This means that people visit your site, but for any number of reasons decide not to stay. The bounce rate is generally related to the blog's quality and ease-of-use. Look for ways to add value to keep your readers on your blog for...
Many website owners look for easier ways to build their site as an authority within a chosen niche. There are literally hundreds of methods to fast track websites popularity online. Some of these methods are good but many others can cause long-term detrimental effects on a website.
Although major search engines may deny that they penalise websites for duplicate content issues or other black hat methods choosing these types of strategies can negatively affect your website.
Link building mistakes.
Any blogger or website owner who has been developing a site over time understands that building links to their site is most important. Many will know that building links is a key factor in SEO. This can be disputed however because the value of back links is not equal in the eyes of the search engines.
Is coming links from high quality and high ranking sites are considered the most valuable. Links coming in from Link exchange sites and directory submission...
For decades, hackers have been seen as the enemy. Hackers have been known to steal identities, corrupt computers and break online systems. However, this has changed recently with a new program which pays hackers to find security threats in the Facebook platform, dubbed the Bug Bounty Program.
What is Facebook's Bug Bounty Program?
The Facebook platform is a complex culmination of years of programming and design which makes it incredibly difficult to spot all of the “holes” in the system. Facebook has a dedicated team specifically focused on finding bugs within their system. But the recent Bug Bounty Program takes this process a step further by using intelligent programmers to aid in finding these bugs, and other problems, within the platform.
For quite some time, programmers have been active in reporting bugs and issues in the Facebook platform. It was this recent addition of the Bug Bounty Program that rewarded efforts at the tune of $500 for...