Too often website owners spends hours of their time and hundreds of dollars trying to increase the number of visitors to their web sites. The common misconception is that traffic translates into dollars. This is simply not the case. Website visitor are not the same as web site customers.
Good web site traffic is only the first step to earn money online. Website owners who want to make their marketing dollars pay off must be able to turn their web site browsers into buyers. There is no better way to convert surfers into customers than to develop a good website landing page.
What is a landing page?
A landing page is usually the first point of contact for visitors on a web site. This is the page that a surfer is directed to after a click on a link ad. If a landing page is not effectively designed, chances are that a visitor will simply click the back arrow and never return. Website owners have one chance to convert the visitor...
Looking for targeted website traffic? FullTraffic Advertising Solutions can drive targeted traffic, to increase website exposure among a target audience, which is necessary for online success.
October 14, 2011. Website traffic is essential for an online business that wants to survive and prosper, because it must have people visiting it on a regular basis. This targeted traffic can come from either advertising or location. "Location, Location, Location" is the first rule of real estate and a major component for success in a brick and mortar business. A website is the online presence of a business, just as a building is the presence of a brick and mortar business.
The Netcraft Web Server Survey reports that as of December 2010 there are approximately 266,848,493 websites on the World Wide Web. For a website to be found among this many websites they must implement strategies so their website will be seen. Even though it seems very confusing as to how to get...
The authority of a website gives credibility and influence within an industry or niche, which ultimately results in a greater online presence, sales and community. Authority is not a trait that is built overnight but comes as a result of being extremely helpful, consistent and understanding of what makes people perceive this stance when they are using the web. This article will explore ten of the different ways to begin building authority with your website from scratch.
1. Providing Incredibly Valuable Content
The easiest path to build authority is to deliver fresh, incredibly valuable content throughout your website. Your website will act like a salesperson, it will be there to explain your brand, where you stand within your industry and convince visitors into inquiring more from what you have to offer. Your content is the vehicle for sharing your knowledge so create a great presence through content and you will begin to build momentum within...
Social media encompasses the lives of nearly every individual, whether it's reading a blog on the web or following the latest updates from friends on Facebook. The adoption of social media as part of the daily life has opened new opportunities for businesses to reach and connect with their target audience. However, businesses that have been quick to jump onto social media have shown they are still very inexperienced with using it. This article will share how to develop a long-term social media strategy for success.
Phase #1: Identifying the Core Audience
Before any business can reach a market, they must first understand who they are targeting. After all, how does one market a product if they can't find a customer?
Social media strategy, like business, needs to have a definition for the core audience. This can be pulled from existing demographics from a business, research or tuning into social media mediums and manually monitoring potential...
There comes a time when search engine optimization fails. This is the moment that one can no longer improve their website in search engines (or the field may be too competitive to rank higher) and so business begins to become stagnant.
This article will explore how advertising services, such as those offered by FullTraffic, can become an excellent boost in profitability in the event that SEO no longer has the effect it once did.
Why Search Engine Optimization Isn't Everything
Search engine optimization may be the golden ticket to increasing online sales and building a high traffic website for the long-run, but competition is tough and there are many companies that spend hundreds of thousands of dollars every year for their SEO campaigns. Compared to a budget of a small business, there is no way the small guy can compete.
Another failure point of search engine optimization is the total time invested in order to see significant results. SEO is...
Go back half a century and you would be quick to find marketing budgets on an entirely different level compared to today, especially when they are focused on only a few mediums during that time. Today however, businesses can be launched entirely out of a bedroom on a miniscule budget because of the flexibility and innovation of the Internet.
It is only after the business is launched that the hard part begins: marketing. Marketing for online startups is just as important today as it had been half a century ago. The difference in the way marketing works today is the ability to bootstrap and reach new levels of impact that can lead to incredible success. This article will explore several of those bootstrap techniques for online startups.
Method 1: Influence through Blogging
The first stop in bootstrapping the marketing efforts of an online startup should be on the startup's blog.
The startup's blog is an excellent medium for educating others about...
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand. The results of this viral content could cause a great increase in sales. However, creation of viral content is a difficult task because it isn't a definitive science and not all great content has the ability to reach the masses.
This article will attempt to share how to create viral content for the web using techniques and strategies that have been effective in previous content that has taken over the web.
Before Starting: The Main Topic
As noted, not all greatly written content has the ability to spread like wildfire across the web. It truly comes down to the topic and how it plays into the interest of the large, online social communities.
Topics should be chosen based loosely on elements such as whether it's a topic that is not relatively known, trending or...
Online business owners put much of their focus towards their SEO strategy. However, many business owners forget to focus on their CRO (Conversion Rate Optimization) strategy. In fact, some business owners have thousands of people visiting their site on a daily basis, but only few people are converted into customers.
One thing to understand, however, is that a converted visitor is simply a visitor who answered your call to action. This may mean a sale, but it can also mean signing up for a newsletter, or additional information. As long as you are accomplishing your goals, you are converting visitors.
If your site has a low conversion rate, consider these top three tips for converting visitors.
1. Reconstruct your content.
Your content is the key to converting visitors. If your content is not properly constructed, your visitors may simply click out of your site. First, you must understand that online readers scan the text they read, usually in the shape of the...
Many ecommerce startups make the mistake of following traditional marketing techniques, which could be disastrous in the long run. Ecommerce today requires a different approach. If you want to avoid being another online business startup that fails in its first two years, steer clear of the following common mistakes.
Spending Too Much on Website Development
The look and functionality of a website are obviously important, but many businesses spend an unnecessary amount of time and money tweaking every aspect of a website until it’s “perfect.” Instead of aiming for perfection, commit to spending more money on marketing and optimization after launching the site. After all, a beautiful and slick website is pointless if nobody visits it.
While your homepage needs to look good and promote your key marketing messages, it’s not necessarily the most important page of your site. Some ecommerce sites have reported that...
If you’re confused about Google’s Panda Update, you’re not alone. Many webmasters were shocked when their websites experienced a sudden drop in visitors in late February of 2011, when the Panda update took effect. Even more confusingly, some websites recovered, while others did not. Panda remains an influential ranking factor and dramatically affects the rank of many websites.
Why Panda Is Like Football
Happily, it’s not hard to understand Panda using an analogy. To understand Panda, think of the sport of football. Football players are divided into different leagues. At the bottom are the Pop Warner players, and at the top are professional players. Between the two are graduations of leagues, including junior high teams, high school teams, community college teams, and college teams.
In essence, Google’s Panda update assigned each website to a league. The higher the league, the higher your website’s Google ranking. Each...