Advertising accomplishes many functions for a business. One key function of advertising concerns the process - producing ads brings messages about products and services to the attention of consumers. Although a business might use market research to gauge if advertising messages are effectively connecting with consumers, the effects of those messages might not match the company's goals. Here are four functions that effective advertising can achieve for your business:
Connecting With the Right Audience
It's important for advertising to connect with the right audience. A cereal company advertises during Saturday morning cartoons when parents and kids are likely watching TV. This careful match between advertiser and target audience is effective, and it has a positive effect on parents. Through some commercials, for example, parents learn nutritional facts about breakfast cereal that will inform their cereal purchases when they visit the supermarket.
Generating traffic to your website is one of the most important things you can do to ensure success on the internet. Whether the purpose of your site is to promote a brand or to provide useful content, the amount of traffic it yields is proportionate to the amount of revenue you can expect. Unfortunately, getting people to visit your site is not a straightforward or easy task, but there are proven techniques that every new website owner should follow.
One of the most overlooked yet fundamental aspects of maintaining a successful site is ensuring that the content is of high value. If your site is primarily informative, make sure that the information offered is unique and not just recycled from other sites. The site should be updated frequently and if you're not able to add new content every day, set up forums or leave a comments section. This will keep your site from getting stale. Also, consider adding a blog to your site. Blogs are a quick way to keep the content on your...
According to a Forrester Research study between 2009 and 2011, an estimated 70 percent of online shoppers abandon their shopping carts. This should be a wake-up call to ecommerce sites who are not doing enough to reverse this trend. There are many factors contributing to shopping cart abandonment, but you can make some simple adjustments to your website to help increase the number of completed purchases.
Another study by Forrester Research cited high shipping charges as the number one cause of shopping cart abandonment. If you can offer free deliveries (or no shipping fees for purchases above a certain price), make it a major marketing message on every page of your site. Many businesses still show the shipping cost at the end of the order process, which comes as a shock to many shoppers. Show additional costs on the actual product page. If you can't show the exact charge, at least give an estimate.
Similarly, customers need to see the price of your products or...
Many factors make a difference to your website's conversion rates. The design quality, navigational structure, and inbound marketing strategies are all important, but perhaps the most powerful tool is the actual language you use on your website. By understanding your visitors' needs and preferences and using more effective language, you can improve your conversion rates without spending more money on advertising or other marketing strategies.
Answer Potential Customer Questions
What are the most common questions from prospects? A meeting with key sales personnel will determine the most common questions, or check with customer support staff to find out key pre-sales questions. Once you know the most typical questions, include the answers within primary content areas of your website. This will not only address the uncertainties of potential customers, but also show you understand their needs from the outset.
Improve Conversion Rates by Encouraging...
Most internet marketers know that social networking provides an excellent and low cost means of marketing a product. With social networking, marketers can get a sense for the average age, gender, and class of their customers. Social networking also allows marketers to directly market a product. Accounts on Facebook, MySpace or Google+ can yield substantial gains with relatively little effort.
Google+ is Google's latest foray into the social networking world. Though Google claims that Google+ will not compete with Facebook, the similarities between the two services are striking. Both feature a photograph of the user and include photos and recent posts. Both networks feature a feed of information that displays updates from other users.
Despite these similarities, Google+ differs from Facebook: Google added features to Google+ that make it superior to Facebook in certain important ways. In particular, internet marketing is easier and better on Google+ for several...
Social media marketing is a very important aspect of a successful marketing campaign. Business owners who do not utilize social media sites in their marketing strategy are not as successful as business owners who properly use social media sites like Facebook and Twitter in their strategy.
Google+ is a new social media site, and many people are wondering if it is as effective as other sites for social media marketing. Because it is so new, there are no concrete studies from various online marketers. However, there are some important general reasons why Google+ can benefit business owners.
It is unique.
Many people are calling Google+ the Facebook killer. However, this will most likely not be the case. Google+, while being similar to Facebook, is unique in many ways. Facebook's creator, Mark Zuckerberg, has a very specific goal for his site. He hopes that it will revolutionize the way people relate to each other. Google+, however, is aiming to revolutionize the way...
It's not just newer websites that can benefit from split testing; if you have a successful e-commerce website, regularly testing different strategies can go a long way to improving online conversions. Split testing is the only way to discover what really works and is one of the most cost-effective ways to improve online conversions. Try out the following five tests, and you should discover the most effective ways to boost sales with simple website adjustments.
Opt-in Button Positioning to Improve Online Conversions
Your opt-in offer is important for gathering prospects' email addresses, building customer relationships, and improving online conversions, but where you position this call to action on the page will affect how many readers subscribe. Try placing the opt-in button on the top left hand side of the page, where people tend to look first. Placing it below content that improves your credibility - such as testimonials - can also increase online conversions....
Most customers have taken the advice "let the buyer beware" to heart. So, when a visitor first arrives at your page, he'll be skeptical. After all, the customer doesn't have any idea who you are, and he doesn't know that you strive to live your life honestly. All he sees is another web page and another product. That means it's your job to persuade him that you're credible and that your product will work as described. Happily, marketers can follow specific, concrete steps to gain credibility with their readers.
Tip One: Story Time
Kindergartners everywhere agree: the best part of the school day is story time. People love stories. Tell an engaging story about your product and customers will keep reading. Make your story genuinely interesting. Don't write: "I created this product after I tried our competitor's products and realized they failed to serve their customers." Instead, tell the story of how you came to realize you had...
Many site owners do not pay much attention to their conversion rate. In fact, one study showed that site owners typically have a conversion rate around 10 percent. Moreover, converted visitors do not always mean purchases. Conversions may simply mean answering any call to action, like signing up for a newsletter.
If your site suffers from a low conversion rate, you may be losing money from your PPC/PPV campaign or any other sponsored advertisement. Your main priority should be to convert the majority of the visitors you pay for.
Here are some quick tips to help you improve your conversion rate.
Organize your site.
Keep your site user-friendly. If your visitors can easily navigate around your site, they will have more time to read your content and answer your call to action, rather than trying to find information.
If you have to, create more pages on your site, and categorize your articles by page. Some site owners use plug-ins that allow the owner to...
Are you looking to increase online sales revenue for your ecommerce site? Follow these online marketing ABCs to improve your marketing strategy and create a balanced approach to long-term sales and revenue.
Attract More Qualified Leads
The more visitors you get, the more sales, right? Not exactly. You get more sales as long as you are attracting the right leads. Viral marketing often fails when it attracts a large volume of visitors who have no interest in buying your product. Focus on leads most likely to respond to your offerings if you want to increase online sales.
On page SEO - When you include keywords that qualified leads use to search for your products and services; you attract readers more likely to make a purchase. Far from keyword stuffing, this content marketing strategy presents useful information visitors need when considering a purchase. On-page SEO also tags the content pieces (titles, subheadings, descriptions) properly for the search engines, so...