You've heard it over and over and over: When you're marketing a product, focus on benefits. Features mean little to customers; they're more concerned with what's in it for them—the benefits.
That's still good advice. However, innovative marketing professionals realize that product benefits are no longer enough, either. When faced with an array of almost-equal products at almost identical price points, customers choose to buy stories.
Whether you create your own products or focus on affiliate promotions, build a story to set yourself apart from competitors.
Talk to your audience about yourself: how your business started, where it's going, your dreams and goals and inspirations.
Solicit true testimonials from your customers, and polish their words to tell the story of your product or service.
Write client case studies. Incorporate details of customer challenges and customer triumphs. Get a little poetic—use...
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it.
If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing.
So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too.
It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...
Full-page ads are a simple and highly-effective way to offer your services or products to specific target audiences.
At FullTraffic, we deliver fast and affordable solutions to your business by providing you with one of the world’s largest full-page networks out there.
How does it work?
Display interactive ads which highlight your best benefits, products or services.
Full-page ads take up the whole screen, which enables you to get your message right on the spotlight.
Got a new product? Show it.
Got a new service? Offer it!
Let users see you without clicking; drive them towards your experience without effort and make your investment count.
To top it off, it’s extremely easy to use: Build an engaging page - load up your URL - and let the ad work its magic.
How to use it
What does your business’ campaign need? Reach? Performance? We got it.
Set a reach campaign to amplify your...
Starting an online business seems like a fairly straightforward process, and for the most part it is. You must reserve a catchy domain name, establish hosting services, set up a design for the website and then take it from there. However, once the website is up you might experience a number of challenges as a new online business owner.
Ongoing Site Maintenance
Once you set up a business site online you must maintain it regularly. That includes updating crucial information, such as prices for an online store, fixing design flaws and responding to emails from potential customers. In some cases you may have to make an all-day commitment to monitoring your site's business and fulfilling orders. If you sell a service, you cannot let more than 24-48 hours go by without responding to your clients or you might as well not respond at all.
If you cannot make this commitment you should hire someone who can do it for you. Set up a reliable smartphone account to receive emails...
Everyone knows the importance of great SEO techniques to the success of your website or blog. What many people do not realize, however, is that there are some definite no nos when it comes to SEO... deadly mistakes that can kill your site without your realizing there is a problem. As you build your site's search engine optimization strategies, make sure you are not sabotaging your own success by engaging in these success killers:
Naming Your Home Page 'Home' – The title tag is a very powerful resource in making sure your site appears in the index listings of search engines. In fact, this tag is so powerful that it is considered by many to be the most vital aspect of your website design. Unfortunately, many website owners overlook this resource and forget to change their title tag from its default setting of 'Home'. Unless your target market is likely to be searching for Home in the search engines, change your title tag to fit your...
Earlier this year there was a significant amount of commotion in the online world when business websites were hit where it hurts them the most, namely in their search engine results. Google search engine updates with names like Panda and Penguin had a detrimental effect on the page ranking of what the company deems to be over-optimized or spammy websites. While this should have been good news to website owners who follow Google's best practice guidelines carefully, even they are not safe thanks to the increased chance of being hurt by so-called negative SEO (search engine optimization).
What is Negative SEO?
There are a number of techniques that fall into the category of negative SEO, and some are easier to protect yourself against then others. Let us take a look at the three most damaging negative SEO techniques that can be used against your website.
The hack/malware technique is often used by malicious...
Less than a decade ago, the Internet was far less interactive than it is now and much fewer people had access to it as well. Roll on the past few years and things like social media and cloud services have taken the virtual world by storm. When it comes to promoting a website, there is a great deal more to do than a little search engine optimization to build up a decent amount of traffic to your site. As the virtual world evolves, Internet marketing is becoming more and more versatile and there are many elements which are simply too important to ignore. Social media is one of the main reasons that most people use the Internet. Of the various types of social media marketing, there is social bookmarking.
What is Social Bookmarking?
Today, the Internet is all about sharing information. Social bookmarking is one of the most important elements of this. An example of social bookmarking is when someone posts a link to a webpage on Facebook or on another social...
Creating and maintaining a blog is a lot of work. Rather than letting that work go down the drain, put to work certain practices that will increase the number of visitors going to your blog. Remember, the more visitors your blog receives the more you spread your ideas around the Internet and the world.
Follow and comment on other blogs. You need to seek out other blogs that are interesting to you. It is best if these blogs are at least somewhat related to the subject matter of your blog. Instead of just reading the posts on these blogs, regularly leave comments and engage the blog owner and other visitors in genuine conversations. Your comments cannot revolve around telling everyone about your blog, or you will be ignored or even blocked by the blog owners. List on your user profile the address of your blog, or add it to your signature so it shows up each time you leave a comment.
Use optimized language, while still making it natural to read. SEO or...
You've found a great product and you've built or paid for a beautiful online store. You have a quality payment processor, a secure site, and stunning mouth watering product photos that are going to make people hungry to buy. The problem is that there's nobody around to appreciate any of this. You need to get customers. Luckily there are a number of methods that you can use.
The simplest way to get people to your site is to pay for advertising. There are programs set up to allow you to bid on certain keywords that people type into the search engines. When a user types in a phrase that you bid on, and your bid is higher than other people advertising for the same words, they will see an ad of your choosing that will link back to that product.
The administrative interface gives you a lot of tools to help you focus and control your advertising campaign. You can set up different campaigns, and limit your daily budget for each campaign. You can also control the...
Earlier the 24th, around 10 am EST, we received an email from a Gmail user saying something like "I WILL KILL YOUR SITE - PAY **** to **** OR I WILL KILL YOUR SITE". We thought it was a joke, an hour later, we were hit with a denial-of-service attack targeting all our services. And it was a pretty hard one.
Our Website went offline for about 18 hours while they were attacking. We started working immediately to mitigate the attack and applied several rules to stop it. The attack lasted until the next morning, although we were able to reinstate the Website that night.
Now, as our main Website runs under CloudFlare's network and they automatically block any strange behavior, you may get a captcha challenge if you are browsing too fast or if your computer is compromised with a Virus (while the current security level is set to "HIGH", which we are planning to downgrade once everything is cooled down).
We are hoping this does not happen again, however,...