For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers.
Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines.
New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...
You spend hours every week cropping photos, writing posts and tweaking your blog's design. Yet your blog's statistics show that you have a high bounce rate or that you simply don't have very many visitors at all. There are many possible reasons for this, but one may simply be that people don't like your blog. Look at some of the reasons that people give for avoiding a website and see if your blog is one of the offenders. If so, take action quickly and give your site a chance at popularity!
1. Your blog is all about money. Making you money, to be exact. The first purpose of any blog should be to offer excellent content to the reader. If your blog has ads plastered above the content, below the content, in the content and in the sidebar, you are sending the message that your earnings are more important than your visitor’s experience.
2. Your blog is aloof. You accept comments but don’t respond to them or reciprocate by visiting...
Google has been on the move to push its version of social media: social search. With social search, Google hopes to take away some of the market share from Facebook. Whether it will work or not remains to be seen. However, Google isn't' the only game in town. If you want to boost traffic to your website, there are several ways for you to use social media to up the ante on your competitors.
Level The Playing Field
Google is relying more and more on its "+1" system for ranking signals. Normally, a small start up company would have no chance of ranking well for competitive search phrases. However, with Google +, all that's needed is a "+1" from someone in that business's circle to start an unstoppable viral storm.
A "+1" could send a relatively unknown company to the first page of the search results for everyone in the referrer's circles.
What may surprise you is that Google + posts are showing up not just...
Google has placed a lot of money on the table to make Google+ the social media website of the future. However, things aren't going well for the search giant in this area. It's not a mystery that social search isn't a big hit. Research studies by Pew show that sites like Facebook and Twitter don't drive substantial traffic to news websites and that users, in general, don't like personalized search. In fact, the only people who seem to like personalize search are the folks at Google.
While the Internet search giant tries to continue its foray into social media, there's an elephant standing in the room. Some industries are great for social. If you're a local coffee shop owner, you can stir up quite a buzz about a new blend you've got coming out. You can attract new customers, and you can keep loyals informed with your latest offerings. You might even use social media to advertise special events and functions.
SEO companies often engage in one tactic that almost guarantees your website will be penalized at one point or another - link buying. Buying links has long been a popular method of increasing the number of backlinks pointing to a person's website.
When your SEO company buys backlinks to your website, however, you signal to Google that your site is in violation of its terms of service. It's especially obvious if you embed code into your website that makes it obvious what you're doing. Companies like TextLinkAds are pretty easy to figure out since they use plugins and some code that you embed into your website. If Google stops by to check out your site, you're toast.
However, manually placing links on your site can raise a red flag too. If you place links to websites that have nothing to do with your website, or if other websites that have nothing to do with your website start linking to you, it looks suspicious. Of course, Google is less likely to penalize...
Blast Your Email List
The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week.
Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch.
The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least...
A Rip-off report can simply be defined as a report that reflects a site that has a detrimental review. If you are a webmaster, you may find an unfavorable review on your site at one point. When you do not handle such reviews quickly, you can risk getting more. Handling them can be done using a straightforward process. The process can start by looking for a service provider that can handle it or by using an absolute do-it-yourself method. The DIY method is the most cost effective and effective of the two. Following it will guarantee a proper online reputation management strategy.
Removing a Rip-off report should start by having a thorough look at the negative reviews. Before addressing any issue, you should always understand how it started. Once you have an understanding, you will be to address it better. Since the reviews will vary, it is essential to make sure they are all read, and the key points are understood.
Some of the negative reviews can be...
You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you.
Take a step back and think about it for a second.
What's Your Objective?
It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do?
The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...
Given the massive popularity of blogs as a cultural phenomenon, many people now wonder how it is possible to earn money from their own websites. Most have heard the stories of people who were able to quit their jobs after starting a website with little more than a computer and an idea. However, some see such stories as an anomaly, an extremely low-probability event akin to winning the lottery.
Of course, it is not easy to build a website that is able to make you a significant income; in fact, it is very hard work that requires a dedicated webmaster. However, you might be surprised to learn that it is actually quite simple to set up your website to begin earning money for you. Even better, much of this work can be handled via pre-existing utilities and programs so that all you have to do is focus on the content of your website, not the logistics of monetary transactions. As such, you can potentially earn money all day long without any additional effort on your...
Many people today are no stranger to brands - they're everywhere. A brand can be thought of as a name, image, or sign that promises a unique value that differs from the competition. Basically, it's what sets you apart; it makes you memorable. Branding helps catapult a company to iconic status. It also helps the professional lives of many individuals when they cultivate a personal brand throughout their careers.
The benefits of branding are becoming increasingly important in recent times. As the world gets smaller, more people, products, and services are readily available. People and companies, more than ever, need to stand out, demand attention, and retain customers. So, how does branding help with all that?
It's a powerful way to streamline and convey your unique values.
Even though it's impossible to control every impression you leave on a person, a successful brand manages to get close. The act of branding demands that you...