Most business owners know they need to keep up with their websites, provide content and reach as big an audience as possible to pull in more customers and sales. Large businesses have the clear advantage as vast resources allow for mass marketing. Businesses capable of shelling out big bucks in this department can best the search engine rankings and beat the traffic. But small businesses are often unable to fork over funds into marketing and their web content gets lost in shuffles of pages behind big businesses. However using the best and most up to date SEO (Search Engine Optimization) content and analysis can tip the tides. SEO is constantly changing, and a new web tool, SEO Recon 2012, has just altered the landscape.
Big vs. Small
Small businesses need to understand SEO if they are going to beat out big chains. Search engines do not account for a businesses’ value, ideas, customer service or any number of the elements that often help small...
Website owners are always looking for ways to boost traffic for their website. The problem is, the traffic on the internet is in a bit of a jam. In February 2011, Google made a change to the search algorithm. This change was coined as "Google Panda". Old search engine strategies became obsolete, and a storm of complaints surged in from websites all throughout cyberspace. Old tactics like stuffing key words into articles were no longer effective because the search engine was now "smarter". Marketing experts are crafty, though, and the technique known as article backlinking was popularized.
The three ways to attract traffic
There are only three ways for people to find your website: word of mouth, search engine searches, and backlinks. Backlinks are simply links that direct traffic to a specific location. Any time you see a link on a website that brings you to a different website, you have found a backlink. The technique to backlinking is to...
Link building is one of the most important factors behind your search engine rankings. In general, the more links you have pointing to your website and the higher quality those links, the better your website will perform in the search engines. Without incoming links your website will struggle to rank for profitable keywords, and it may not even rank at all. Today you are going to learn three link building strategies that will help you get first page rankings for your website. These proven methods won't put your website at risk of being penalized for SEO malpractice.
One of the most powerful strategies you can use to build a strong incoming link profile is to engage actively in guest blogging. This is where you make posts on blogs owned by other webmasters and bloggers, in exchange for links back to your website. Usually, these links come in the form of “resource box” links, where you post a little blurb about yourself and your...
For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers.
Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines.
New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...
You spend hours every week cropping photos, writing posts and tweaking your blog's design. Yet your blog's statistics show that you have a high bounce rate or that you simply don't have very many visitors at all. There are many possible reasons for this, but one may simply be that people don't like your blog. Look at some of the reasons that people give for avoiding a website and see if your blog is one of the offenders. If so, take action quickly and give your site a chance at popularity!
1. Your blog is all about money. Making you money, to be exact. The first purpose of any blog should be to offer excellent content to the reader. If your blog has ads plastered above the content, below the content, in the content and in the sidebar, you are sending the message that your earnings are more important than your visitor’s experience.
2. Your blog is aloof. You accept comments but don’t respond to them or reciprocate by visiting...
Google has been on the move to push its version of social media: social search. With social search, Google hopes to take away some of the market share from Facebook. Whether it will work or not remains to be seen. However, Google isn't' the only game in town. If you want to boost traffic to your website, there are several ways for you to use social media to up the ante on your competitors.
Level The Playing Field
Google is relying more and more on its "+1" system for ranking signals. Normally, a small start up company would have no chance of ranking well for competitive search phrases. However, with Google +, all that's needed is a "+1" from someone in that business's circle to start an unstoppable viral storm.
A "+1" could send a relatively unknown company to the first page of the search results for everyone in the referrer's circles.
What may surprise you is that Google + posts are showing up not just...
Google has placed a lot of money on the table to make Google+ the social media website of the future. However, things aren't going well for the search giant in this area. It's not a mystery that social search isn't a big hit. Research studies by Pew show that sites like Facebook and Twitter don't drive substantial traffic to news websites and that users, in general, don't like personalized search. In fact, the only people who seem to like personalize search are the folks at Google.
While the Internet search giant tries to continue its foray into social media, there's an elephant standing in the room. Some industries are great for social. If you're a local coffee shop owner, you can stir up quite a buzz about a new blend you've got coming out. You can attract new customers, and you can keep loyals informed with your latest offerings. You might even use social media to advertise special events and functions.
SEO companies often engage in one tactic that almost guarantees your website will be penalized at one point or another - link buying. Buying links has long been a popular method of increasing the number of backlinks pointing to a person's website.
When your SEO company buys backlinks to your website, however, you signal to Google that your site is in violation of its terms of service. It's especially obvious if you embed code into your website that makes it obvious what you're doing. Companies like TextLinkAds are pretty easy to figure out since they use plugins and some code that you embed into your website. If Google stops by to check out your site, you're toast.
However, manually placing links on your site can raise a red flag too. If you place links to websites that have nothing to do with your website, or if other websites that have nothing to do with your website start linking to you, it looks suspicious. Of course, Google is less likely to penalize...
Blast Your Email List
The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week.
Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch.
The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least...
A Rip-off report can simply be defined as a report that reflects a site that has a detrimental review. If you are a webmaster, you may find an unfavorable review on your site at one point. When you do not handle such reviews quickly, you can risk getting more. Handling them can be done using a straightforward process. The process can start by looking for a service provider that can handle it or by using an absolute do-it-yourself method. The DIY method is the most cost effective and effective of the two. Following it will guarantee a proper online reputation management strategy.
Removing a Rip-off report should start by having a thorough look at the negative reviews. Before addressing any issue, you should always understand how it started. Once you have an understanding, you will be to address it better. Since the reviews will vary, it is essential to make sure they are all read, and the key points are understood.
Some of the negative reviews can be...