You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you.
Take a step back and think about it for a second.
What's Your Objective?
It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do?
The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...
Given the massive popularity of blogs as a cultural phenomenon, many people now wonder how it is possible to earn money from their own websites. Most have heard the stories of people who were able to quit their jobs after starting a website with little more than a computer and an idea. However, some see such stories as an anomaly, an extremely low-probability event akin to winning the lottery.
Of course, it is not easy to build a website that is able to make you a significant income; in fact, it is very hard work that requires a dedicated webmaster. However, you might be surprised to learn that it is actually quite simple to set up your website to begin earning money for you. Even better, much of this work can be handled via pre-existing utilities and programs so that all you have to do is focus on the content of your website, not the logistics of monetary transactions. As such, you can potentially earn money all day long without any additional effort on your...
Many people today are no stranger to brands - they're everywhere. A brand can be thought of as a name, image, or sign that promises a unique value that differs from the competition. Basically, it's what sets you apart; it makes you memorable. Branding helps catapult a company to iconic status. It also helps the professional lives of many individuals when they cultivate a personal brand throughout their careers.
The benefits of branding are becoming increasingly important in recent times. As the world gets smaller, more people, products, and services are readily available. People and companies, more than ever, need to stand out, demand attention, and retain customers. So, how does branding help with all that?
It's a powerful way to streamline and convey your unique values.
Even though it's impossible to control every impression you leave on a person, a successful brand manages to get close. The act of branding demands that you...
Twitter has been a long-standing platform for social media and marketing since its creation. Basically you have a new system for getting people to track you and subscribe to your posts that you could do every ten minutes or once a week. Due to the sheer overload of posts on everyone's twitter this means that you have full right to post whatever you want about your product or service whenever you would like to and almost no one will get annoyed. This will be different towards everyone as people will have different numbers of followers and such, but usually Twitter is a great place to bounce some ideas off of your customers and receive some feedback. For this reason Twitter also makes a great place for online website promotion due to the social and viral nature of the website.
One lesser-known method for creating a viral tweet is to use specific keywords to get people to want to retweet yours. Many times you will see people just putting the letters RT or writing retweet...
Link building is an essential component of effective SEO. You can get everything right when it comes to the on-page SEO and still not rank in the top 10, or even the top 100. Depending on how competitive your keyword phrase is, you may have to build a lot of links to get your article on the front page of Google.
So how do you build links for SEO? There are many ways, but some are better than others. Here are some of the strategies you might want to implement to build links to your website.
Writing articles for other websites is a good way to get links. Most sites that accept guest posts will let you include a few links back to your own site within the body of the article. You have control over the content, so you can make sure your links have the right anchor text to help your page rank for the keywords you are targeting.
Sites like Ezine Articles and Article Dashboard are called article directories....
The most important piece of running a social media campaign is making sure that you are actually increasing your efforts and making a significant profit off of your work. People will often focus on what seems like the largest piece of a deal and will see how many people they can get to link to their website and how many likes or favorites they can get which works, but the truth is that these are just secondary issues. The real thing that you are searching for when you enter into a promotional campaign using social media is the increase in clicks and page views. People and investors want to see larger traffic gains from this type of campaign and it can be done but the truth is that you need to constantly increase your efforts to make sure that you are getting better and better with the traffic gains over time, this is to say that there can be a plateau effect that plagues the people that run social media and do not have enough tricks up their sleeve to finish the job.
Search engine optimization can sometimes get to be tricky if you are not careful about making it overly clear. For instance the fact that your website is completely optimized perfectly for the search engines will just be annoying if you are making it too obvious to viewers. This can show up in a few different ways but the main one, which tends to affect websites, is the use of keywords, or more specifically the overuse of keywords, if you are using the same exact keywords over and over again you will cause problems for yourself. These problems can include being negatively affected towards search engines because the bots that crawl websites are specifically designed to pick up on these types of over-doing SEO and will then rank you in a much worse position. Therefore some of the worst types of SEO would be to just throw in one keyword into a bunch of content and hope that it gets you a rank for that phrase.
One of the cool ways that you can optimize your website...
One of the often unknown ways to boost your website's SEO is by playing onto your competitors or similarly keyword based websites. The real essence of granting new SEO powers to your website will come from Google and similar search engines desire to promote the most targeted website. Basically if you can show Google that your website is the best or your website just has the most content and most targeted content towards your keywords you will rank higher. This leads to the problem that lots of people think there is on page SEO as in the content on your pages will have the highest quality in optimization but then forget about linking towards other websites and boosting your rankings through the use of a link service or a spider web promotional campaign.
The Golden Rule of Links
Backlinking is one of the great ways to promote your website and an effective way of working together with similar websites to increase your page views without hurting a...
Social media sites are not for blatant advertising. Their strength lies in the ability for businesses of all stripes to establish trust among potential clients. Rather than just make offers to a opt-in subscriber base, the entrepreneur can build a social network of customers focused on the kind of products and services they're most interested in. But there are rules that must be followed before the use of social media brings in the kind of customers every business needs.
Everyone is different and no two people have exactly the same interests. General advertising is a hit-and-miss method of trying to find that one individual from the crowd that might be interested in a product. Social media makes it easier to find potential customers. Once they've been found, they can be treated as individuals with special needs. Whether they're just surfing out of curiosity or looking for something specific, you can use social...
Content marketing is simply harnessing your particular expertise to create attractive and relevant content that your present customers and prospects will want to read. As a lead generation strategy, content marketing can be one of the most efficient and cost-effective forms of online marketing. It may seem like a daunting task if you're new to content marketing, but the following examples should help you get the ball rolling, so that your business can proceed into 2012 with creativity and confidence.
They may not be the most popular form of content marketing, but email newsletters can still generate valuable leads, educate prospects about your company, products, and services, and generate website traffic. They are also an effective way to build trust and customer loyalty. Why not send a newsletter thanking all your present customers and explain your plans for the future?
Create an Ebook
If you have difficulty compiling an informative ebook which...