Each filled shopping cart that gets abandoned should be seen as lost revenue. You managed to get the customers to your website, but you lost them at the checkout line. Unfortunately, unlike at a brick and mortar store, you can't directly ask each customer how you can help them complete their purchase. But you can use email in a similar manner. These email techniques have been tested by marketing researchers and shown to significantly reduce shopping cart abandonment without spamming the customer with constant emails. In some cases, conversion rates increase by over 100%.
Collect Email Addresses
Encourage potential customers to fill in an email address as the first step to checkout. If you collect nothing else, you want those email addresses so you can use it to bring them back.
What you say and how you say it will either bring customers back, or make them ignore your email. The email should be friendly and helpful. You want to ask how...
What Are Backlinks Good For?
Building backlinks to your website has been, and probably will always be, one of the most important factors in getting traffic to your website. Note the focus on getting traffic, and not getting ranked. Before any of the big name search engines existed, websites linked to each other of their own accord. Websites that were complimentary, but not competing, would link to each other in the same way that some businesses let you put your business cards or other miscellaneous advertising in their store.
This works pretty well from a PR standpoint. If there's a decent amount of traffic coming to the website, then some of that traffic will flow through to your website. This is the oldest form of advertising known to man: referral advertising. It's like saying "hey Bob, I know this guy Tom and he runs a great website. You should check it out. In fact, here: I'm going to give you a link to his site so that you can go...
Social media sites like Twitter and Facebook are changing the world of business, much as the Internet itself changed the business landscape only a decade or so ago. Many companies are still learning to navigate the world of social media, and the ones that have mastered that world are already starting to see results.
Many business experts recommend that even the smallest companies set up their own Facebook pages and Twitter feeds, but merely setting up those accounts is not enough. Setting up a Twitter account for your small business is just the beginning. You also need to know when, and what, to tweet and how to use this powerful social media site to grow your business and your brand loyalty.
One of the most powerful ways to use Twitter for your business is to set up separate channels for your various product lines. If your business is very small, you may not need to do this, but if your company makes more than one line of products,...
With today's consumer shopping online and researching businesses and products on their smartphones and tablets, your business' online presence is more important than ever. A social media site, such as a Facebook fan page or Twitter feed, can complement your business' website. Social media sites allow you to connect with consumers on a more personal level. Maximize the effectiveness of your social media site with five strategies.
Increase business by offering discounts and specials exclusively for customers you have connected with through social media. If consumers interested in your product see that you are offering deals on your social media page, they will be more likely to like your page or follow you. In addition, they will recognize that you value them as customers and social media friends. You can include links to online sales before they go public, post printable coupons, or feature online discount codes.
It's become a bromide in the SEO business that "SEO changes all the time" and that you should be prepared to change with the times. Many SEO firms cite changing search engine algorithms as proof that SEO changes. The scare tactic that's invoked here is that you'll lose your rankings if you don't keep up with the times.
This is pure baloney. Think about it. Search engines, regardless of the brand, are designed from the ground up to deliver relevant content. That's all they've ever done and that's all they'll ever do. Unfortunately, a popular method of gaining traction in the search results pages is to buy links from other websites. Some companies have staked their entire business model around brokering links. What's the risk involved in buying links?
You could have your webpage whacked with a penalty or worse. You could be removed from the organic search results altogether. Of course, SEO gurus will tell you...
If you aren't indexed in a major search engine, you might as well not exist on the Internet these days. Many websites get the bulk of their web traffic from organic search, and if you don't know how to compete with that, you'll have to live in pay-per-click land and pay the ever increasing fees for living there.
Getting backlinks is a crucial part of gaining traction in search engines. In fact, it's arguably the second-most important aspect of getting your site ranked where you want it to be. However, not just any backlink will do. Do you really think paying someone $5 for 1,000 crappy backlinks is going to push you to the top of the SE results pages for a competitive search term? Get real. All of those spammy links don't hold a candle to vetted, hard-won, merit-based links. The problem is that going in through the "front door" is tough at best, and nearly impossible for high-quality authority websites.
Your best bet is to go...
For Web design to be effective, it needs to be done with the end-user in mind; simply put, the most efficient way to build a site is to design and develop it with its would-be visitors in mind. For a small and medium business (SMB) website, this means designing and developing it to cater to its targeted clientele or consumers, which would entail understanding how those consumers would behave or make use of the site. Taking Web user behavior into account is a very essential facet in the design of any SMB or ecommerce website.
Beyond off-page and on-page Search Engine Optimization, the design should take advantage of how the site's users would interact with it – leveraging this understanding to turn organic traffic into conversions. The more efficiently the users can make use of the website, the more income it generates. So what exactly are the specific user behaviors to note and how can you take advantage of them?
User Behavior and its...
When it comes to the Internet, your reputation is critical. You can use your blog, your website and your online presence to build your reputation and create a brand others will look to when they need expert advice and valuable information.
Focus on What You Do Best
When you start a blog, it can be tempting to blog about anything and everything under the sun, and that can be great if your blog is personal in nature. But if you are aiming to make money with your blog, it is best to focus on your area of expertise. If you are a financial expert, focus your blog on financial issues, and aim to provide valuable information to your visitors and readers every day.
The more valuable information you can provide, the more successful your blog will be, and the faster your brand and your reputation can grow. Becoming recognized as an expert in your field is one of the best ways to build your online identity and create a brand based on what you know and what you can...
Twitter is becoming an integral part of many company’s crisis communication plans. While Twitter will not prevent an issue from blowing up, it can provide a light in the chaos and stop a small issue spiraling into a big one.
GM used Twitter as a tool to understand and manage the impact of its bankruptcy filing in June 2009. Director of Social Media, Christopher Barger, said the real-time nature of Twitter communication was the single most important aspect of getting their message out.
As with all crisis communication, the key to an effective Twitter crisis response is planning and preparation. If you don't develop your Twitter presence before a crisis, you won’t be able to orchestrate an effective response. That is the first of four stages involved in an effective Twitter crisis response.
Develop your presence on Twitter before a crisis. Become part of the community, respond to...
The continuing development of social media has shaken up the marketing world. While it has allowed businesses, large and small, to reach a larger audience, it also has become vital to keep up with the latest trends and technology. This is something that can potentially scare off a lot of small business owners, who think that they need a large budget to pursue this new marketing avenue. However, by applying some creativity, small businesses can reach an unlimited number of new potential customers.
Tools like Twitter and Facebook are free to use and can be deployed to share valuable and relevant information with their target audience. In this way, businesses can build a trusting relationship with their potential customers. Also free and effective in drawing more people to your business are location-based social networks Gowalla and Foursquare. Having said that, it is advisable to think about what you are going to do before immersing yourself in social media...